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THE BIGGEST PARTY
SPEAKING OF CHAMPS
Schwarzenegger

Roger Cormen
PHOTOS
About AFM
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February 20 to 27 February 2002

American Film Market (AFM)

The AFM Transforms Santa Monica into Cannes.
The Loews Santa Monica Beach Hotel and JW Marriott's Le Merigot Hotel are converted into a busy marketplace, and all 23 screens on the Santa Monica Promenade and the surrounding community become AFM screening rooms for the entire eight-day event.
Participants may view more than 600 screenings of approximately 400 films - 23 new films

When: Wednesday, 20 February -
Wednesday, 27 February 2001
Where: Santa Monica, California

WHEN ALL SAID AND DONE - THE AMERICAN FILM MARKET THREW A BASH
By Donna Jeffries
Television International Magazine

02 THE BIGGEST PARTY
03 SPEAKING OF CHAMPS
Schwartzenegger
04 Since 1982, more than fifty percent of the world's critically acclaimed films were produced or licensed globally by AFMA member companies.
05 Last Year Roger Cormen, who was presented,

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2000

HOLLYWOOD BEAT LOOKS AT

THE AMERICAN FILM MARKET THROWS A BASH
By Donna Jeffries

THE 21st ANNUAL AMERICAN FILM MARKET

At last years 22st annual film market at Santa Monica Loew's Beach Hotel where the action is in the selling of motion pictures to the foreign market, Larry and Donna spent several days hobnobbing with producers, directors, screenwriters, actors, buyers and sellers, just to name a few.

Oh Yes! A LITTLE BIT OF LARRY's TRIVIA was heart warming...

Gale Anne Hurd had a warm welcome
for Larry as she arrived at the AFM party.  They originally met a few years ago, and had discussed Larry working as technical advisor for Gale's film "Phyllis and Sam".  The film, which aired on HBO, was based on a true story involving the mob - which Larry worked for at one time back in Chicago.  Don't worry, Larry never shot anybody - He was actually the P.R. man for one of their clubs.  His duties included handling the appearances of the famous Rat Pack:  Frank Sinatra, Dean Martin, Sammy Davis Jr., etc.  In fact Sammy marveled at how Larry got them on the front page of the papers and "put them on the map"!

Roger Corman was also
happy to see Larry arriving at the AFM party. Corman cast Larry in one of his films several years ago.  "Hollywood Boulevard II" was the movie, and it's quite a special film because the cast consisted of all of Roger Corman's famous discoveries appearing in cameos in a big party scene within the film.  Francis Ford Coppola, Steven Spielberg, George Lucas, Joe Dante, they were all there... including Larry!  

Founded in 1981,
the American Film Market has grown steadily over the last two decades to become the largest motion picture market in the world. Each year over 500 million dollars in licensing deals are closed and more than 7,000 people attend from over 70 countries. All of Santa Monica's 23 screens become AFM screening rooms during the event. Over 650 screenings are held of more than 400 films. Twenty three different films every 2 hours. The majority of them world premieres.

AFMA's membership and the economic strength of that membership have also grown dramatically. AFMA represents more than 170 member companies from16 countries, including two dozen financial institutions. Collectively, its members produce more than 350 independent films and countless hours of television programming each year and generate more than $4 billion in distribution revenues annually.

TWO EXECUTIVES…

who marshaled some impressive deals at AFM were James J. Julian, M.D. (President) and William S. Seelig (V.P.) of Qualtech, Inc., who were at the Loew's Hotel where they were deep in discussions over one of their projects "It Always Rains in Rome" with Ika Panajotovic of Noble Productions. Among other AFM news bits - Jim Sheas's "Planet of the Dinosaurs" is in re-issue with Quantum Entertainment . He is also trying to finance a co-production deal on his Irish comedy-fantasy "Spirit of Mischief".

Entertainment whiz James Rogers, who has written six scripts, is getting ready to shoot several projects in digital. James Curtis and Larry, who are in the process of forming a company together called the Curtis Motion Picture Company, (which Larry is set to co-own) were at AFM speaking with Sidney and Shane of Cell-Flo who produce digital films and have several entertainment projects in the works, such as… "Childs Scream", "Smiley the Tiger", and "Ooga-Oooga". These productions are to all be produced in digital.

Larry happened to meet a gorgeous red-haired actress named Judy Henderson who was making the rounds at AFM. They discussed not only Larry's representing her in her acting career but also of her possible guest appearance on our "Hollywood Beat" cable talk show, which airs on Adelphia Cable.

Another beauty in Larry's bevy was producer Dawn Fields, formerly of Atlanta Motion Picture magazine and now with Freedom Films Production company. Dawn also dazzled the crowds at Loew's.

THE BIGGEST PARTY

of the whole market had to have been the one that was held at the Victorian on Main Street by The Bonding Company. Producer, writer, director Lisa Yesko, who is now president of The Bonding Company, marshaled that maneuver, and quite well we might add. Lisa is a longtime pal of Larry's and always uses him in her films in a special cameo appearance. Another good friend of Larry's and former guest of "Hollywood Beat", producer Martin Cohen, made a brief appearance at AFM, but was too busy working on film projects to stay! What does that say about all those guys mingling in the lobby all day?!

The Alpha Film Group from Atlanta was back this year at AFM. Ray Guthrie, who Larry worked with in Atlanta a few years ago in putting the company together, was back at Loew's and as energetic as ever. The company has several films they are representing, including: "Atlanta Blue", "Bad Trip", "Smooth Operator" and "9 out of 10".

TVI publisher Troy Cory and his lovely wife Josie also made an appearance at Loew's Hotel, meeting with old friends and new. Actress Mina Chow was there mingling as well.

TALK ABOUT INTERNATIONAL

Larry and I were fortunate to be invited to the opening night party for the Malibu International Film Festival (which happens to partially coincide with the AFM). The party and fashion show was held at the nearby Fairmont Miramar Hotel, and hosted by beauty-mogul Paul Mitchell, who sat and passed the pasta with his special guests. As for the Festival's closing night Gala… Charles Bronson, Arthur Hiller, Shirley MacLaine and Nick Nolte were among those awarded, by presenters James Cameron, Roger Corman, and Stacy Keach. It was a wonderful evening, and nice to see Arthur Hiller receiving much-deserved recognition. Arthur, who not only directed such hits as: "Love Story", "Silver Streak", "The Out of Towners", and "Man of La Mancha" -- is also a former president of the Director's Guild, and The Motion Picture Academy &endash; not to mention also being a former guest on our show "Hollywood Beat" a few years ago.

Back at AFM the next day, Bianca, the beautiful, young Brazilian actress who recently co-starred in the upcoming film called "Elvis in Hawaii" wowed the crowd at Loew's. The film, which was shot on location in Hawaii and was produced by John Harris was a big hit at AFM. Bianca and Donna discussed the possibility of a role for her in Donna's film "Carmen &endash; The Story of Carmen Miranda". Bianca's mother, who was with her at Loew's that day, actually knew Carmen Miranda, and happens to run her very own Samba School in Rio! Not only that, but she looks just like Carmen Miranda! Bianca invited us to a Brazilian Carnival party at the ZaBumBa Restaurant on Venice Boulevard, where we ate fried plantains and danced the night away to the tropical rhythms.

Producer Bob Hevelone talked with Donna about writing scripts for production in Mexico, which Bob has filmed in and is proving to be a hot new territory with the popularity now of films such as "Traffic" and "The Mexican" starring Julia Roberts and Brad Pitt.

The Italian bombshell Paola Perla was also seen in the lobby of Loew's, fresh from her riveting guest spot on our show "Hollywood Beat". The talented actress co-starred in a film recently with Anthony Quinn. Larry introduced Paolo to Franco Columbu, the legendary bodybuilding champ and now film producer, who discussed the possibility of a movie role for her. Larry also introduced Paola to Ika Panajotovic who is also looking to do some filming in Italy, perhaps with Qualtech, Inc. who, as we mentioned earlier, is producing a film called "It Always Rains in Rome". Paola also got a chance to talk to legendary actor Fred Williamson who now has his own production company called Po'Boy Productions. Versatile Paola also sometimes acts as an assistant in magic shows at the famous Magic Castle. Her mystical, magician partner also made the rounds at AFM. Bill Perron is a regular performer at the Magic Castle, and much in demand.

SPEAKING OF CHAMPS

Franco Columbu, who is the CEO of Westar Entertainment, is representing two of Donna's films at the market which she wrote, "Double Cross", and "Berettas' Island" which happens to feature Arnold Schwarzenegger. Franco also has a new film at the market called "Ancient Warriors" which co-stars Daniel Baldwin and Richard Lynch.

Speaking of Arnold Schwarzenegger… The Film Artist's Network held their annual AFM bash at Arnold's restaurant, Shatzi's on Main Street &endash; and was a huge success. The Film Artists Network (F.A.N.) who represents several motion pictures in the news now, was at Loew's marketing several of their films. We spoke with Paul Jefferson, actor and associate, who told us about one of the companies' pictures which is called "Fast Women". The title definitely had Larry's eyes light up! Paul gave out baseball caps with the title stitched on them to several market goers… of course Larry was one of the first to wear one. As it turns out, "Fast Women" is actually a docu-drama on old time, women race car drivers and is produced by Rachel Belofsky of CandyHeart Productions.

Also making the rounds was Edwin Vischer, producer/actor who is representing Deco LA Productions and who have several films in their portfolio… including "Title to Murder" starring Maureen McCormick and Christopher Atkins. While mingling in the lobby, Edwin kept market goers entertained by shooting special digital photographs of them with his new high-tech camera equipment.

PLATINUM-WINNING

recording artist Delphine also made an appearance at the AFM at Loew's Hotel. She has several motion picture soundtracks under her belt, and in the works. She's worked alongside some of the music industry's legends. She also worked on the famous "Selena" soundtrack and hit single, earning a platinum record for her artistry. We're proud to say, she also does music for our show, "Hollywood Beat". Delphine's good friend, entertainment attorney Diana Balabanian could also be seen mingling with entertainment executives in the lobby.

One of the hot new players on the scene at AFM was Sterling Pacific Films. Gil Wadsworth and Scott McAboy are the two young founders of this new maverick studio. Arriving at this year's AFM with 13 movies, one more offering than the well-established kingpin of the market Miramax!

Since 1982, more than fifty percent of the world's critically acclaimed films were produced or licensed globally by AFMA member companies.

They include several Oscar winning films such as "Gandhi", "Amadeus", "Platoon", "The Last Emperor", "Dances With Wolves", "Braveheart", "The English Patient", "Shakespeare in Love", and this year's Oscar hits "Traffic", and "Chocolat".

An awards ceremony with big-time stars, a white-tented oasis on the beach, potted palms blowing in the record-breaking wind, an open bar, and a host of tables topped by tasty oriental dishes served up by super chef Wolfgang Puck drew over 1,000 people to the event.

In an effort to recognize the American independent filmmaking world as the career rocket-launcher for Hollywood stars and movie moguls of the future &endash; as well as a haven for those seeking to guide their own destinies &endash; the American Film Market Association (AFMA) has finally launched its very first awards gala.

Lighting up the north side of the Santa Monica Pier recently, the AFMA Honors Event really rocked the neighborhood… Including drawing a huge riot of 300 demonstrators circling the tent like nomads on the warpath. Fortunately the "nomads" were friendly employees of Loews hotel (where the AFMA annual film market is held) along with members of the Hotel Employees & Restaurant Employees Union, who were taking an opportunity to call attention to their ongoing battle for unionization. The L.A.P.D. riot squad was called in and quickly disbanded the group. But that's a whole other story. As for the main event itself…

According to Jean Prewitt, president of AFMA "This event illustrates AFMA's renewed determination to foster an environment that acknowledges the importance of the individuals who lend their creative talent to independent filmmaking."

Arnold Schwarznegger was one of the four honorees of the evening. Awarded by mistress of ceremonies Jamie Lee Curtis as the "Worldwide Box Office Champ". The award was given in recognition of "excellence in independent film making", recognizing that many of Arnold's successful roles have been funded by independent companies. Blockbusters such as "Conan The Barbarian", "The Terminator" and "Terminator 2: Judgment Day" are just a few examples. "Today what we call independent film runs the gamut," said Curtis. "All of our honorees tonight have advanced independent film as an art form."

After showing an impressive montage of film clips from Arnold's hit movies, Jamie Lee Curtis reminded the audience of how far Arnold has come since his days as a struggling body builder and how he finally triumphed over odds to win not only an unprecedented six consecutive Mr. Olympia titles, but went on to launch a successful film career that has now topped the 1 billion dollar mark in theatres around the world.

Arnold has truly come a long way, but as most larger-than-life celebrities, not without a bit of scandal. Recent news stories and eye-witness reports have come to portray Arnold as being a playboy who takes advantage of his stardom by regularly cheating on his wife, sneaking starlets around on film sets, and having numerous flings on his many travels. As a friend and former leading lady of Arnold's (in "True Lies"), Jamie Lee had tears in her eyes as she related (in obvious reference to the news reports)… "I just want to make one personal remark. I think that this man is one of the finest men I've ever met in my entire life. I think that the way that he conducts his life, his family, his charity work, what he gives back to children all over the world, makes him so much bigger than a world box office champ. I just think he's a great man, in a very simple and gentle way. So it is with great joy and personal privilege for me to present the first annual AFMA artists award for Worldwide Box Office Champ to one of my favorite champions in the world, the next governor of the state of California &endash; Arnold Schwarzenegger!"

The crowd roared with laughter as Arnold responded, "Thank you Jamie Lee Curtis for the great introduction. It was exactly the way I wrote it". Arnold went on to also reminisce about how far he's come in his career, "I remember the first movie that I was hired to do, which was an independent production company, "Hercules in New York". Let me tell you something, a lot of people are asking me 'are you concerned about all the things people are writing about you?'…Oh, no… but "Hercules in New York"!

"It is a really great honor to be recognized by the AFMA for my contributions and achievements at the box office," Schwarzenegger says. "Over the years, I have been fortunate to partner with an incredible group of people on independent projects as well as studio productions &endash; all of whom have shared in the worldwide success of my films. Because of the pool of truly talented writers, directors, and filmmakers &endash; like Jim (Cameron), Andy (Vajna), Mario (Kassar) &endash; and organizations such as the AFMA, more and more studios have realized the importance of creating partnerships with independent productions."

"…Like Jamie Lee Curtis said, my movies have grossed over a billion dollars, and this is just the movies from independent production companies. Of course I can't wait to continue on in this tradition, to continue on with Andy Vajna and Mario Kassar with "Terminator 3" which is one of my next pictures that I'm going to do". As Arnold talked of future projects and working again with his buddies and listing names such as pal, Jamie Lee Curtis, the tent almost collapsed from the overwhelming applause. "I want to thank all of the independent production companies and producers… I want to thank my wife also, who for the past twenty years has been reading every script, and has been one hundred percent behind me… who's probably right now putting the kids to bed like a good housefrau." Arnold closed-out amidst much cheering with his immortal line…"I'll be back!"

"There's more freedom in independent films," said rapper-actor LL Cool J, who presented the Vision in Directing Award to Renny Harlin. In reference to the current Oscar frenzy, Harlin told the crowd, "The best thing about THIS award is that you know you're going to get it!" "When I was in film school in Finland in the early 1980's, I worked for a distribution company, Cine Studio, and they sent me to Cannes and MIFED and the very first AFM," Harlin recalled. "I was there to buy distribution rights for Finland, and my job was to watch movies, design posters for them and do the marketing campaigns. It was a dream job."

Seeking to advance in his career, Harlin relocated to America in the mid-1980's and after a three year bout of pennilessness, eventually - through a series of events - ended up directing "Nightmare on Elm Street 4", followed by the second entry in the "Die Hard" series and the Sylvestor Stallone-actioner "Cliffhanger".

Roger Cormen, who was presented,
with the Lifetime Achievement Award for his 50-plus-year career, said filmmakers should look to independents for innovative ideas. "By innovating you can jump ahead of the majors," he said. "You can make your mark." And he should know &endash; not only having "made a hundred movies in Hollywood and never losing a dime" (to paraphrase the title of his autobiography) but having also developed an uncanny knack for discovering new raw talent. He ultimately ended up launching the careers of Steven Spielberg, Francis Ford Coppola, Martin Scorsese, James Cameron, Robert Towne, and Jack Nicholson, among others. Not bad for a man known as the "one-man AFM", and the pioneer of drive-in entertainment. While making a name for himself with B-movies, with names like "The Monster From the Ocean Floor" and "Death Race 2000", Cormen also became a significant player on the art house circuit, releasing films by Bergman, Fellini and Truffaut.

As Corman recalls, the AFM originated in a frugal way he could appreciate. "Andy Vajna, Mario Kassar, and Bobby Meyers went out for dinner at the Cannes Film Festival. They got a phenomenal bill, and said, 'This is insane! We're being taken for all our money out here, so let's start our own film festival!' Now the American Film Market is the most profitable film market in the world, with Mifed and Cannes running behind it." Cormen finds himself amused by the often Fellini-esque aspects of the AFM, as distributors in their best Armanis bump into starving actors dressed as giant demons and nubile women dressed in next to nothing - nearly all with a script or film in hand. "There's a surreal quality to the AFM because there are so many films there. So many people want to be a producer or a distributor that they're trying to fake their way in, and I'd be doing the same thing if I was in their position! I'd probably pretend to be a waiter, so I have nothing but sympathy for these people."

Renee Zellweger was to receive an acting award at the Honors Event, but was on location in London for the film "Bridget Jones' Diary". Partygoers included AFMA producer Kathy Morgan, president Jean Prewitt, television host Julie Moran, producer Gale Anne Hurd, actors, Scott Baio, Carol Kane, Corbin Bernsen, Jennifer Blanc of TV's "Dark Angel", and (Best Supporting Actress Oscar-winner for "Pollack") Marcia Gay Harden, along with the hit singing sensation "N SYNC" fresh from their Grammy win. The vivacious boys were seen practically diving into the potsticker table. Which you couldn't blame them - the food was awfully good. I had several rounds of seconds myself, at one point joining producer Ika Panajotovic and his wife Elena, who invited me to join them for dessert at their table. Ika's company Noble Productions has just produced the new film sensation "Sky Hook" which was filmed on location in Yugoslavia. Ika is also returning to the market with several previous hits, including "Last Nazi", which was number one in the Shanghai, China and St. Petersburg, Russia Film Festivals.

All in all, AFMA's inaugural Honors Event was a smash success and we look forward to seeing many other well-deserved independent film artists awarded in future Honors Events.

Yes, There's always something going on in the entertainment biz… be it a festival, a world premiere, a convention, an awards gala… and be it hell or high water &endash; Larry will try and find a way there! Watch out Cannes! So until next time, that's a wrap.

 

Respectfully ,
Josie Cory,
Publisher/Editor TVI Magazine

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More About AFM

Wednesday, February 21 to 28 February 2001  
Compiled by:
Josie Cory, Publisher/Editor TVI Magazine

Founded in 1981, the American Film Market (AFM)
has grown steadily over the last two decades to become the largest motion picture trade event in the world. Unlike a film festival, the AFM is a marketplace where over $500 million in production and distribution deals are closed annually. Each year, more than 7,000 people convene in Santa Monica for eight days of screenings, deal making and hospitality. Participants come from over 70 countries, and include leaders in motion picture production and distribution, directors, agents, writers, lawyers, bankers and trade groups. The AFM is the annual Hollywood gathering for the global motion picture industry.

The AFM transforms Santa Monica.
The Loews Santa Monica Beach Hotel and JW Marriott's Le Merigot Hotel are converted into a busy marketplace, and all 23 screens on the Santa Monica Promenade and the surrounding community become AFM screening rooms for the entire eight-day event. Participants may view more than 600 screenings of approximately 400 films - 23 new films every two hours - the majority of them world or U.S. premieres. Titles range from big budget blockbusters that will be released by the major studios in the U.S., to lower budget art and genre films recognized at international film festivals, all destined for theaters and television around the world.

With 7,000 attendees, 600 screenings, and seminars programmed by leading industry organizations, the American Film Market continues to be a pivotal destination for independent filmmakers and business people from all over the world.

Respectfully,
Josie Cory, TVI, Publisher/Editor

A New Way To Advertise - Our 24-hour, 365 days-a-year smart90 Page along with lookradio and looksmart - can be your portal to the web to introduce your movies to the world -- on

LookRadio.com

Advertise Now - Send your insertion orders and advertising copy or requests to the attention of Bernie Schwartz, Advertising Sales Director, at tvi@Smart90.©om™ Accompanying slides, transparencies, illustrations, photographs, or other computer graphic art and/or complete separations, can be E-mailed to our art department, if you wish. Any items mailed will be returned or forwarded. Advertising material must be received by the 10th of every other month to be included in the following issue.

Legal Notices Copyright Information
How Do We Do Business?

Tel/Fax 702 798-8778 or 323 462-1099

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Click For More About AFM

2006/Images03/josieEditornotelogosb.gif

More About AFM

Wednesday, February 21 to 28 February 2001  
Compiled by:
Josie Cory, Publisher/Editor TVI Magazine

Founded in 1981, the American Film Market (AFM)
has grown steadily over the last two decades to become the largest motion picture trade event in the world. Unlike a film festival, the AFM is a marketplace where over $500 million in production and distribution deals are closed annually. Each year, more than 7,000 people convene in Santa Monica for eight days of screenings, deal making and hospitality. Participants come from over 70 countries, and include leaders in motion picture production and distribution, directors, agents, writers, lawyers, bankers and trade groups. The AFM is the annual Hollywood gathering for the global motion picture industry.

The AFM transforms Santa Monica.
The Loews Santa Monica Beach Hotel and JW Marriott's Le Merigot Hotel are converted into a busy marketplace, and all 23 screens on the Santa Monica Promenade and the surrounding community become AFM screening rooms for the entire eight-day event. Participants may view more than 600 screenings of approximately 400 films - 23 new films every two hours - the majority of them world or U.S. premieres. Titles range from big budget blockbusters that will be released by the major studios in the U.S., to lower budget art and genre films recognized at international film festivals, all destined for theaters and television around the world.

With 7,000 attendees, 600 screenings, and seminars programmed by leading industry organizations, the American Film Market continues to be a pivotal destination for independent filmmakers and business people from all over the world.

Respectfully,
Josie Cory, TVI, Publisher/Editor

A New Way To Advertise - Our 24-hour, 365 days-a-year smart90 Page along with lookradio and looksmart - can be your portal to the web to introduce your movies to the world -- on

LookRadio.com

Advertise Now - Send your insertion orders and advertising copy or requests to the attention of Bernie Schwartz, Advertising Sales Director, at tvi@Smart90.©om™ Accompanying slides, transparencies, illustrations, photographs, or other computer graphic art and/or complete separations, can be E-mailed to our art department, if you wish. Any items mailed will be returned or forwarded. Advertising material must be received by the 10th of every other month to be included in the following issue.

Legal Notices Copyright Information
How Do We Do Business?

Tel/Fax 702 798-8778 or 323 462-1099

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