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03 - Images - "Whether the image is good or bad -- building an image costs money. However, It Costs Twice As MuchTo Ceate A Good Image -- When An Existing Bad One Must First Be Eradicated!"
"Images"
By - Josie Cory, Publisher, Television International Magazine™

Feature Story - NEEDED - A new face for the largest single industry in the World - TV & Film!
----- An Actor once made. . . a fortune as the man with a thousand faces.
----- The creation of many characters was his stock in trade. But unlike that actor, it is an accepted fact among the "image builders", a corporation profits most by presenting just one "face" or identity. To a large extent, a corporation's success is a result of the impression it makes on people -- whether they be the general public or other business people. The aggressive competition that is being waged today for the public's time, attention and business makes it essential for a company to present a uniform identity, and continuity, to make an effective impression on the public.
----- The impression that the Hollywood television and film industry, which produces a majority part of all programming for the world wide television and motion picture theater audience, stamps on people is its corporate image and corporate personality. The word "imagination" stems from "image" as a root word. In a similar manner, the corporate imagination of the television/film industry . . . its basic drive or success consciousness is reflected directly in the industry's corporate image.

There's little doubt that the term
corporate image is still much on the lips of producers or their salesmen, and almost everyone else responsible for promoting, producing and marketing a feature film or tv series -- or as for that matter, presenting the industry's face to the public.
----- The corporate image approach can't be confined to one individual company's public relations or publicity department. It not only involves top management; it must begin with top management and more likely in today's corporate executive, the CEO, in the case with the Disney/ABC Company, Michael Eisner. As a philosophy, it holds that every industry must have a concept of itself -- hammered out by the brass. Rather than just, a vague feeling that the industry exists to make a profit by turning out a salable product for 365 days per year, that garners a worthwhile rating for a sponsor and the studio.
----- The communication business of which the television/film industry is part of, can never avoid creating a corporate image -- but it can choose the image it wants to create. Take for example, the Dot.com industry image was based on the hullabaloos about its customers paying billion of dollars for Internet connections. The corporate image was built on watered stock sales to the "sucker market", which for the purpose only known to Times/Warner, became the sibling to AOL. Nevertheless, the Dot.com image will never be forgotten -- the growth was phenomenal, it gave every household around the world a chance to become a member of the free enterprise system, like Times/Warner, Enron, Global Grossing and WorldCom -- "it's free to get in and free to get out" - just hock the farm.

Building an image costs money,
whether the image is good or bad. However, it costs twice as much to create a good image when an existing poor one must first be eradicated.

----- The television, film and Internet world needs an effective and sensitive public relations arm . . . if it wants to avoid being smothered by the Show Biz stereotype marketing strategies and renew the appreciation of its significance and power.

----- Without direct knowledge of what the corporate image really conveys, the television and film industry can never be sure of the consideration that the viewing public is giving them and its programs . . . while they are making important decisions on plans that involve the public . . . and future sales. A glance at business history reveals that complacency, blind faith in tomorrow and "let the future take care of itself" thinking has wrecked many an industry.

----- With a "positive image" the Hollywood television and film producer and its various forms of Societies created to protect Hollywood, the tax collector and foreign imports -- can fulfill his total responsibility, not only to the viewing public, but also to his conscience.

----- "Know Thyself," the Delphi Oracle proclaimed centuries ago. And to which Alexander Pope added . . . "Presume not Deity to scan, the proper study of mankind is man." To which we briefly add, "Know Thy Image."

One last note on a new face,
our six time frequency advertisers in Television International Magazine will receive a SmartWebsite domain, located at smart90.com. Advertisers are automatically entered into our SmartSearch listings with Looksmart, Yahoo, Googles, Teoma, all the web and in most of our international website carriers. SmartWeb pages and LookRadio.com channels are linked to our affiliates own appropriate streaming video archives.

///

Center Page
Respectfully Submitted
Josie Cory
Publisher/Editor TVI Magazine
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----- Advertise Now on Smart90.com and utilize S90tv's Web Magic on your own domain. Email your insertion order and advertising copy or banner requests to the attention of: Advertising Marketing Director at look@smart90.com™.
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-----To get you started today, you can attach to your Email, your logo, slides, transparencies, illustrations, photographs or other computer graphics. The materials will be forwarded directly to our art department.-
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