Cory, Publisher, Television International
Story - NEEDED - A new face for the largest single
industry in the World - TV & Film!
Actor once made. . . a fortune as the man with a
creation of many characters was his stock in trade.
But unlike that actor, it is an accepted fact among
the "image builders", a corporation profits most by
presenting just one "face" or identity. To a large
extent, a corporation's success is a result of the
impression it makes on people -- whether they be
the general public or other business people. The
aggressive competition that is being waged today
for the public's time, attention and business makes
it essential for a company to present a uniform
identity, and continuity, to make an effective
impression on the public.
impression that the Hollywood television and film
industry, which produces a majority part of all
programming for the world wide television and
motion picture theater audience, stamps on people
is its corporate image and corporate personality.
The word "imagination" stems from "image" as a root
word. In a similar manner, the corporate
imagination of the television/film industry . . .
its basic drive or success consciousness is
reflected directly in the industry's corporate
little doubt that the term
image is still much on the lips of producers or
their salesmen, and almost everyone else
responsible for promoting, producing and marketing
a feature film or tv series -- or as for that
matter, presenting the industry's face to the
corporate image approach can't be confined to one
individual company's public relations or publicity
department. It not only involves top management; it
must begin with top management and more likely in
today's corporate executive, the CEO, in the case
with the Disney/ABC Company, Michael Eisner. As a
philosophy, it holds that every industry must have
a concept of itself -- hammered out by the brass.
Rather than just, a vague feeling that the industry
exists to make a profit by turning out a salable
product for 365 days per year, that garners a
worthwhile rating for a sponsor and the
communication business of which the television/film
industry is part of, can never avoid creating a
corporate image -- but it can choose the image it
wants to create. Take for example, the Dot.com
industry image was based on the hullabaloos about
its customers paying billion of dollars for
Internet connections. The corporate image was built
on watered stock sales to the "sucker market",
which for the purpose only known to Times/Warner,
became the sibling to AOL. Nevertheless, the
Dot.com image will never be forgotten -- the growth
was phenomenal, it gave every household around the
world a chance to become a member of the free
enterprise system, like Times/Warner, Enron, Global
Grossing and WorldCom -- "it's free to get in and
free to get out" - just hock the farm.
an image costs money,
the image is good or bad. However, it costs twice
as much to create a good image when an existing
poor one must first be eradicated.
television, film and Internet world needs an
effective and sensitive public relations arm . . .
if it wants to avoid being smothered by the Show
Biz stereotype marketing strategies and renew the
appreciation of its significance and power.
direct knowledge of what the corporate image really
conveys, the television and film industry can never
be sure of the consideration that the viewing
public is giving them and its programs . . . while
they are making important decisions on plans that
involve the public . . . and future sales. A glance
at business history reveals that complacency, blind
faith in tomorrow and "let the future take care of
itself" thinking has wrecked many an
"positive image" the Hollywood television and film
producer and its various forms of Societies created
to protect Hollywood, the tax collector and foreign
imports -- can fulfill his total responsibility,
not only to the viewing public, but also to his
Thyself," the Delphi Oracle proclaimed centuries
ago. And to which Alexander Pope added . . .
"Presume not Deity to scan, the proper study of
mankind is man." To which we briefly add, "Know Thy
last note on a new face,
six time frequency advertisers in Television
International Magazine will receive a SmartWebsite
domain, located at smart90.com. Advertisers are
automatically entered into our SmartSearch listings
with Looksmart, Yahoo, Googles, Teoma, all the web
and in most of our international website carriers.
SmartWeb pages and LookRadio.com channels are
linked to our affiliates own appropriate streaming
it with movies, slide shows and
24-hour, 365 days-a-year Broadband S90tv
web page is the simplest way to add the WebMagic to
your existing web pages. It's an Exciting New Way
to Advertise and "Contextualize"
Now on Smart90.com and utilize S90tv's Web Magic on
your own domain. Email
your insertion order and advertising copy or banner
requests to the attention of: Advertising Marketing
Preserve The Moment
get you started today, you can attach to your
Email, your logo, slides, transparencies,
illustrations, photographs or other computer
graphics. The materials will be forwarded directly
to our art department.-
material must be received by the 10th of every
month to be included in the following scheduled
print magazine issue. In regards to our daily
tviNews.net edition, your banner, logo, web movie,
slide show or 60x500 animated banner, that is to be
headlined at the top of our featured news page, as
a linkonad or smartkudoad,
can be Emailed to us at your convenience.
better yet, tell us where to go to fetch the
information -- this way it will be much quicker to
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