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The word is MORE at NAMM / MORE- 115 - Calendar
Blade Serv#bladeservers / MORE- 110 - HiTech
WiFi and Security dominates / MORE- 110 - HiTech
The Evolution of Trade Shows / MORE- 115 - Calendar
Dalsa unveils Digital Cinema camera at NAB / MORE- 115 - Calendar

Lyle Bunn
Event Journalist, TVInews
Josie Cory, Publisher/Editor TVI Magazine

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The word is MORE at NAMM

By Lyle Bunn

The 2003 NAMM show of the International Music Products Association held in Anaheim, CA gathered the music makers. The message of NAMM was "more of everything". More musical instruments, more production equipment, more entertainment, more enthusiasm and more Elton John.

The major instrument trend was the introduction of equipment at the lower end of the market, one generally not served by the industry.

Sabian, the renowned symbol specialists noted in introducing its XX20 line, that new music styles need different symbols. Creating loud hard-driving rock and punk, places demands on symbols that warrant a stronger symbol that can still deliver top sound quality and tone.

Many firms introduced lower cost models for practice use, and as introductory products for emerging music creators. Amplifiers at the 25-watt level were introduced by big names such as Marshall, Peavey and others.

This trend was apparent in recording equipment as well. Mixing and digital production studios for home studio use will have appeal to music outlets, agents and bands serving the "first CD" market.

There was also more entertainment at NAMM. Fans lined up for hours at times for autographs and a few words with their favorite musician.

A NAMM highlight was a benefit concert sponsored by Yamaha and NAMM featuring Sir Elton John that raised $330,000 for music education charities. Sir Elton closed the show with a half dozen signature tunes after ten other notables including Bruce Hornsby, Dianna Kroll and others offered their rendition of Elton John favorites. For more information see www.namm.com.

lylebunn@hotmail.com


//

WiFi and Security dominates NetWorld + InterOp Telecommunications event.

By Lyle Bunn from Las Vegas

Spring 2003 / The "business geeks", that rare breed of highly technologically literate and real-world practical, gathered at NetWorld + InterOp in Las Vegas April 27 &endash; May 3, 2003 to share views. Wireless technologies, security measures and improving the performance of networking, storage and computing assets of organizations dominated discussions.

A backdrop of the event was in Key3Media producing the event. While many of the 97,000 delegates were oblivious to the firm's corporate challenges, the hundreds of exhibitors, media and enterprise buyers that attended, were clearly pleased that the trade show and conference producer has stayed focused.

During the conference that preceded the trade show, the tone was as serious as it has ever been in the engineering world. Wireless networking and the virtualization of network resources are both incremental and breakthrough from the standpoint of engineering. Each is equally to yet be truly proven with business models. That said, each is proceeding, in the same way that the internet simply proceeded, and grew and grew and became a part of our daily lives.

In a keynote address which opened the trade show, reinforced the importance of "networks of networks" through which organizations can enjoy productivity improvement reaching outside their own walls. He pointed to fiscal 2002, in which Cisco enjoyed a savings of about $1.9 billion attributed to the implementation of Internet business solutions and related business process change. The primary applications Cisco implemented in order to achieve these productivity savings included workforce optimization, customer care, and e-learning solutions. By doing so, Cisco also increased its total productivity by as much as 20 percent company-wide.

Many firms, including Westinghouse Electric Co., Attention Software demonstrated new system integrity solution, provides IT organizations with assurance that systems and

applications are adhering to established security baselines. This includes detecting anomalies that affect the continuous operation of critical business processes, real-time delivery of the alert via pagers, telephones, email and web-based messages as well as 24 x7 systems and applications monitoring.

Synad Technologies, a fabless semiconductor company outlined deployment of seamless multimode WLAN (802.11 variant) for low cost dual band access point based on a single radio card.

The company's Mercury5G, a highly integrated 2-dual band WLAN chip set that enables seamless data connection of wireless devices, regardless of the air interface standard encountered. The demonstration uses a Mercury5G mini-PCI card in a Windows based laptop PC environment to show interoperability between the 5GHz 802.11a and 2.4 GHz 802.11b and 802.11g standards, including video streaming and data transfer across both bands.

The Mercury5G chipset delivers the enhanced MAC functionality that is critical to the future of high performance wireless networks. Powerful security features include WPA, WEP and AES encryption along with support for 802.1x authentication protocols. High quality multimedia streaming is supported with Point Coordination Function (PCF) and other Quality of Service (QoS) protocols enabled by an advanced DMA engine that delivers packet prioritization.

Maxtor focused on creative ways to utilize current data center resources efficiently in order to lower costs. By creating different pools of storage, they can allocate resources as needed based on an application's requirements for performance, availability, capacity and cost.

A case study of the Maxtor approach was presented by the National Center for Missing & Exploited Children (NCMEC) to discuss how it uses pools of ATA and SCSI drives to store and access its expansive national databases. NCMEC is a non-profit organization, mandated by the U.S. Congress to be the Clearinghouse for missing and exploited children. It works in cooperation with the U.S. Department of Justice as well as over 18,000 national law enforcement agencies in the search for missing children and the quest for child protection.

Ranch Networks, which was exhibiting at N+I for the first time announced the RN20, a new device includes 12 Security Zones, Bandwidth Management for Quality Of Service, Load Balancing, Real Time Server Health Monitoring, IP Multicasting, Auto Discovery, and Layer 2-4 Switching - all with full manageability and accounting, and all at a single low price with no per-user licensing fees. Financial services firms, universities, technology vendors, healthcare providers, communication service providers, government

entities and most other organizations will realize immediate value by introducing the RN20 into their networks.

Airespace, which has a partnership with NEC launched and began shipping its wireless enterprise platform referencing breakthrough Wireless Platform Deployed At Duke Medical Center, Berkeley Engineering, and Silicon Valley Sports And Entertainment.

The "WOW Iron Chef of Information Security Competition" challenged industry-leading Web Administrators, Network and Security Engineers to evaluate and fix the security vulnerabilities present in Internet DMZ architecture live during NetWorld+Interop Las Vegas 2003. It was a first-hand look at how security professionals and Web administrators perform their jobs. The competition will be a head-to-head format with each team competing against the clock and the other teams.

The Wi-Fi Alliance, an industry association of WiFi product providers, described the status of the first Wi-Fi Protected Access(tm) security product certifications, the Wi-Fi ZONE(tm) program launched, IEEE 802.11g certification plans and updates on 5GHz regulatory matters and Dual band products.

F-Secure outlined the recent rash of cyber-terrorism (including web defacements and viruses) they have tracked related to the Iraq war.

New virus attacks get plenty of media attention, with popular names like 'Slammer', 'Lirva' and Lovgate'. These are what F-Secure calls "loud" threats, and there are many anti-virus solutions available to combat them, including F-Secure's own award winning AV solutions.

But the more damaging security threats to an enterprise typically come from "silent" attacks -- network intrusions, server hacks, or even just eavesdropping on confidential information and communications. Also, at risk are lost or stolen cell phones, PDAs and laptops that contain sensitive information.

Silent attacks are usually executed by a malicious employee or hacker entering the corporate servers via an unprotected port created by a remote connection, like an executive who is connecting from a hotel or home office, or a systems administrator doing repair work via Telnet or FTP. These security breaches can be relatively easily avoided by using encryption technologies.

F-Secure Corporation is the leading provider of centrally managed security solutions for the mobile enterprise. The company's award-winning products include anti-virus, file encryption and network security solutions for all major platforms from desktops to servers and from laptops to handhelds. F-Secure customers include hundreds of major companies like Shell, IBM, and 90% of all U.S. Government agencies.

Executive Software released a new IDC White Paper that reported significant computing performance, system stability and uptime through defragmentation.

Keeping the system up and running is the first priority. If the system goes down, work doesn't get done and money and time are wasted.

Fragmentation causes rapid declines in stability. System crashes, slow file access and even blue screens are often due to fragmentation. Diskeeper automatic disk defragmenter is the proactive solution to fragmentation on the network.

Radvision announced a multipoint voice, video, and data collaboration/conferencing platform that will integrate with Microsoft Windows Messenger and the new MS Real-Time Communications Server. This product has been named a finalist in the N+I Best of Show - Convergence Category.

Additionally, it announced a significant new video conferencing infrastructure product (a multipoint conferencing unit with new media processing features and functionality, along with an optional new multimedia processing card.

The firm also announced and demonstrated the integration of our viaIP400 voice, video and data conferencing network infrastructure platform, which provides all the necessary components for a video conferencing solution, with Microsoft's new corporate server software for enterprise instant messaging (IM) and real-time collaboration, code-named "Greenwich."

Enables multipoint voice, video, and data collaboration/conferencing over Microsoft Windows Messenger, important because WM currently supports only point-to-point voice, video, and data collaboration

This integration brings business class, multipoint voice, video and data conferencing to the individual desktop, enabling true personal multimedia communications within the enterprise Enabling multipoint video, voice, and data calls.

Early in March, Microsoft released the first widely available beta version of the "Greenwich" server software, which will allow businesses to support secure, standards-based IM and Presence on their networks. Some key point of interest:

The new Microsoft server is designed to support multimedia only on a point-to-point basis and does not currently support video internetworking between Windows Messenger clients and other video conferencing networks.

CMS Peripherals, providers of backup and hard drive solutions for notebook and desktop computers, showed several product enhancements to the ABSplus product line, including a One Button Restore™ module and redirect restore capabilities. CMS also recently developed a professional backup software upgrade called ABSpro™, providing users with bi-directional synchronization and versioning capabilities.

WatchGuard outlined its dynamic, comprehensive Internet security solutions designed to protect enterprises that use the Internet for e-business and secure communications. The company is a pioneer in the creation of the plug-and-play Internet security appliance, the Firebox, and server security software. The company's innovative LiveSecurity Service

enables organizations and users to keep their security systems up-to-date, and its ServerLock and AppLock/Web software provide server content and application security to protect critical data and services against unauthorized or unintentional access or manipulation.

With firewall/VPN security appliances considered by most industry experts to be the preferred platform for delivering capabilities such as intrusion prevention, anti-virus protection and vulnerability assessment services, WatchGuard is in a strong position to address the evolving needs of the small-to medium-enterprise customer.

For smaller networks, the Firebox system is a powerful security solution for central offices, VPN hubs and remote employees. Firebox III models (4500, 2500, 1000, 700, and 500) are designed for small to mid-sized businesses and central offices with traveling employees, telecommuters, or branch offices. Firebox SOHO 6tc is intended as a VPN endpoint to be used with a Firebox III, and Firebox SOHO 6 is a stand-alone firewall for small businesses.

Targeted at the larger, distributed enterprise market, the Firebox Vclass is specifically designed to address the performance, flexibility, and scalability requirements of a wide range of customers running large distributed networks and data centers. The Firebox Vclass, which includes the V100, V80, V60, and V10 models, achieves new benchmarks in performance, flexibility, and scalability through its custom-designed security ASIC and advanced security software.

Voyence, which provides integrated network configuration and performance management systems described the Serious Impact Security and Physical Disasters Have on Networks. 9/11 truly highlighted the importance of knowing specifically how your technology infrastructure and networks are configured. Many of the companies impacted by 9/11 lost their networks and had no idea how to rebuild the networks the way they were before. Had they used a network configuration and documentation solution similar to Voyence Control, they would have had detailed network documentation and been able to get their networks up and running much quicker.

Security breaches and network configuration changes go hand-in-hand said the firm. Network attacks and cyber terrorism are becoming more and more prevalent in the business world and when a hacker attacks a device on the network "changes are made" to that device. Learn how proactive network configuration solutions that instantly identify when changes occur enable IT professionals to take corrective action and prevent attacks from causing further damage.

Network Configuration Errors Cause 30-80% of Network Outages. For many businesses, when the network goes down, the company shuts down. Industry experts state that 30-80% of network outages are the result of configuration errors. Companies need solutions that enable IT professionals to configure and test network configurations before the network goes live. Learn how you can deploy network configuration solutions that will ensure network devices will perform at optimal levels and as a result significantly reduce network downtime.

lylebunn@hotmail.com

///

The Evolution of Trade Shows… separation at the watering hole

By Lyle Bunn

Trade shows have always been the watering hole around which an entire commercial food chain gathers. From resellers to original equipment manufacturers to major product integrators, and resource providers from capital to expertise to novelties; all gather for the thousands of shows held annually around the world.

While trade shows have and will continue to be a throughput for leads, opportunism and random connections, an accelerating trend toward better use of these gatherings is evolving.

The convention of speakers offered the starting point of the evolutionary path. Conference organizers sought sponsors who quickly sized the opportunity for profile with "the fish in a barrel".

The commercial exhibition grew to the point of being a prime reason for gathering, since, in fact, many conference presentation were thinly veiled commercials and sales pitches.

Large vertical market stakeholders (i.e. the "big" firms) and "could-be's" branched beyond the conference sessions and trade show floor with invitation-only gatherings. These receptions, dinners and outings were held during, but detached from the trade show and continue to be a serious investment of time and money to take fullest advantage of the watering hole gathering.

These spawned a next stage of evolution in trade show profile; the multi-sponsor, "by invitation only" tabletop reception.

Four firms compete rigorously in providing companies with such highly targeted, profile opportunities. These events gated outcroppings of the main watering hole and are extremely effective in linking supplier companies with people they would especially like to meet during the conference and trade show timeframe.

They work this way.

A large ballroom is booked with food, open bar and background entertainment arranged for an evening reception taking place just before or early in the trade show.

Companies are then invited to rent a table on which to display their wares. 10-30 firms pay $5-15,000 each for this space depending upon the size of the table, number of staff they have on site, the number of people that they wish to nominate to be especially invited by event organizers, etc.

The invited guests include those most capable of providing profile to the firms companies sponsoring the event. This includes highly regarded, influential industry analysts as well as Editors, Columnists, Freelancer Writers and Senior Reporters from media and news wire services. These guests, as arranged by the event producer, may be augmented by the nominees of the sponsoring firm.

The result is a highly productive several hour evening of mini trade show.

Media enjoy easy access to knowledgeable individuals in firms that are both savvy and keen to obtain their attention.

The stories written by media often emerge or start based on demonstrations or conversations at these events with companies. Media like the fact that new products or features are introduced at these private events, that informed individuals (such as Product Managers) are available for in-depth discussion, that there is adequate time to focus on the discussion, that conversations with company representatives can be adequately private, and that future private demonstration and discussion, usually involving other company representatives on either the company or media side can be structured and organized.

Companies appreciate the chance to show their products in a discussion format with those able to put these into context for a reading or viewing audience.

The evolution of these multi-sponsor, by invitation events is now visible. In addition to media and analysts, the invitation list is now extending to include capital providers, strategic buyers and partners wishing to enjoy a degree of anonymity. Stealthy business agents for such organizations add a value to these events for sponsoring companies that neither the event producers nor those representing companies on display during the evening are aware of.
The watering hole that is the trade show and conference will continue in importance, escalating in value as the mechanisms to connect people who can make things happen, evolve.

lylebunn@hotmail.com

////

HiTech\ / Blade Servers &endash; Efficient, cost effective CPU expansion

By Lyle Bunn, TVInews.net

A blade server is a thin, modular electronic circuit board, containing one, two, or more microprocessors and memory, that is intended for a single, dedicated application (such as serving Web pages) and that can be easily inserted into a space-saving rack with many similar servers. One product offering, for example, makes it possible to install up to 280 blade server modules vertically in multiple racks or rows of a single floor-standing cabinet. Blade servers, which share a common high-speed bus, are designed to create less heat and thus save energy costs as well as space. Large data centers and Internet service providers (ISPs) that host Web sites are among companies most likely to buy blade servers because they are cost effective. Blade servers offer miniaturization for increased CPU density, and energy efficient processors for lower power consumption.

A blade server is sometimes referred to as a high-density server, or as ultradense or hyperdense CPU and is typically used in a clustering of servers. They are an ideal option for Web serving and other processing-light and transaction-heavy applications such as file sharing, Web page serving and caching, SSL encrypting of Web communication, transcoding of Web page content for smaller displays and Streaming audio and video content.

Like most clustering applications, blade servers can also be managed to include load balancing and failover capabilities. A blade server usually comes with an operating system and the application program to which it is dedicated already on the board.

Individual blade servers are usually hot-pluggable and come in various heights, including 5.25 inches (the 3U model), 1.75 inches (1U), and possibly "sub-U" sizes. (A U is a standard measure of vertical height in an equipment cabinet and is equal to 1.75 inches.) Current high-density server solutions max out with 42 computers, each with 2 processors, in a standard 6-foot rack for a total of 84 CPUs. Before the end of the year, however, look for a number of vendors offering systems with a couple hundred CPUs per rack.

Some computing centers are already evaluating efficiency in terms of processing power per watt and per square foot, and servers that can pack in hundreds of processors per rack should get serious consideration. And of course, they must run reasonably cool to hold down electricity costs. Scaling out has a whole new meaning now that the server is a single component (motherboard). Together with management software and packaged storage systems, they can make a great solution for front-end systems.

Intel say they have answered the call with versions of its mobile CPU that work just fine as server cluster building blocks. These ultralow-voltage chips, code-named Tualatin, can get high per-rack CPU density numbers and have enough muscle to get the job done in plenty of applications. New chipsets supporting dual processors will soon increase the density of these systems based on Intel chips.

A few startups have blade servers on the drawing boards with hopes to cash in on your need for cheap workhorses. Some, such as RLX Technologies and FiberCycle Networks, are using the new Crusoe chip from Transmeta, which is pushing the envelope in low power consumption. With enough smaller and faster chips, transactions per square foot can be higher but lower in cost for applications such as high traffic Web serving.

These new servers will need management systems that can control of hundreds of processors. They should have a method to allow administrators to redirect processor allocation for different applications and direct storage control for the processor arrays from a central location.

The blade server makers have pitched it as a lower total-cost-of-ownership solution by combining high transactions per square foot with virtual command and control.

At InterOp held in Las Vegas late April 27-May 2, blade servers were just getting onto the agenda. Dave Roberts, VP Strategy of inkranetworks, Freemont California cautioned that "blade technology could be seen as simply a different bundling approach to deliver processing, network or storage power" He added, it is very important to apply the technology to its best use"

A design benefit of these blade systems is that they use a specialized high-speed bus to connect the series of exposed motherboards &endash; it's like plugging in oversized expansion cards. These headless servers can maintain fast, rock solid communications at gigabit speeds with each other via their interconnection bus, and also can be managed better.

There are no cables coming from each server because all of its communications are sent and received through the special bus, allowing racks to be really cleaned up and organized. Some systems need as few as six cables for a fully loaded rack when connected to power, storage, and the network.

Many of these ultradense solutions are built and configured as 'server appliances.' They run preinstalled software for specialized services such as content streaming, encryption, and load balancing.

Their attractive value is that you get high density with lower total cost. For example, e-Appliance has its SuperScaler line of 1U servers each containing 4 hot-pluggable blade servers. By using pre-loaded software on new blades when installing, systems can be serviced and expanded with minimal time and cost.

Many of the new blade servers will have integrated components fit into the new blade architecture. Egenera makes the BladeFrame System. It creates a pool of up to 96 high-end Intel processors, and has special blades that work as redundant integrated controllers and switches.

In true high tech devise fashion, some of the big companies have declared their ownership of particular markets despite not yet having shipped product. Meantime, Asian product producers are ready to supply and are partnering with North American firms to enjoy blade server revenues as they emerge….and they will, quickly. This is a "makes-sense" technology. Blade meets a need simply and cost-effectively.

lylebunn@hotmail.com

///

Dalsa unveils Digital Cinema camera at NAB

By Lyle Bunn

Spring Issue 2003 / The entertainment and broadcast equipment industry is as global as it gets. So few would distinguish the Canadian roots of Dalsa Corporation, which is headquartered in Waterloo, Canada with offices and 700 staff around the world, as its stages a key role in the entertainment industry. The entertainment industry is territory pioneered, created and advanced with Canadian innovation such as Imax, the studio structure, cinema chains and digital collaboration.

At the National Association of Broadcasters (NAB) April 2003 gathering in Las Vegas, Dalsa was noticed when it unveiled its OriginTM digital cinematography camera for availability in Q1 of 2004.

The Hollywood, TV and broadcast trend is digital. This trend is backed by individual companies providing digital image and audio capture, production and presentation. At NAB, fifty key technology providers to the entertainment and broadcast industries announced their support for the MXF Material eXchange Format. MXF allows the exchange of essence (video, audio, etc) and metadata files (supporting information and files) between equipment and systems provided by the major suppliers in the industry. Integrated workflow is achieved when MXF and AAF Advanced Authoring Format are used together.

AAF is the format for the authoring and construction of compositions with storage of the resultant project data. There was no doubt that digital has arrived. Digital image capture is a full court press by brand name equipment providers such as Sony, Panasonic and others. The workflow advantages are further derived in postproduction as added features in animation tools, digital file transport and other functions are improved. Finally, digital projection is improving and coming down in price as firms such as Barco, Christie and others introduce new projection capability. Dalsa has chosen it's timing to enter the market well.

Dalsa's strength in algorithms for digital image capture is manifested in the entertainment creation market. By collaborating with Denny Clairmont and Ed DiGiulio, each living legends in cinemagraphic equipment, and informing entertainment industry insiders of its progress, Dalsa is assured consideration of its camera.

The specs on the Origin make it appealing. In summary, 4046 X 2048 full pixels. 4:4:4 RGB at 4K resolution 8.2 million active pixels. Frame rates that are user controlled and continuously variable from 1 fps uncranked to 48 overcranked, 24 fps standard. 2 times more spatial information in green (luminance), the same spatial information in red and blue (chrominance). 2.8 times larger signal capacity in each pixel offering substantially improved image depth information. And to top it off, the ability to use existing PL mount lenses.

Watch for Dalsa and the Origin. See www.dalsa.com / Dr. Savvas Chamberlain, CEO, Dalsa Corporation with its OriginTM digital cinematography camera unveiled April 8, 2003 at NAB

lylebunn@hotmail.com

We Preserve The Moment

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• 115 - Calendar: This Event Calendar Section covers most of What's Happening in the industry that's linked to the Arts & Sciences of stage, screen and music. TVI has discovered that when you add public relation firms, trade unions, associations, and advertisers to the Arts & Science link, it comes out equating Industry Trade Shows and Award Show Events. Our Event Calendar is listed in chronological order. TVI Magazine attempts to cover any news event that uses a television monitor in its product. TELEVISION WITH NO BORDERS. Today's Puzzle: Auto shows, racing and police auto chasing are here to stay!
_____________

100 - DeskTop Humor

101 - Food & Fun

102 - Internet

103 - Shelter

104 - Health

105 - Religion

106 - Government

107 - Arts & Science

108 - Money

109 - Education

110 - Hi Tech

111 - Opinion

112 - World

113 - They Said It

114 - Obituary

115 - Calendar

116 - Welcome

117 - AboutUs

118 - Q&A

119 - Blue Print of the Future

120 - Yes

121 - Dear Editor

Respectfully Submitted
Josie Cory
Publisher/Editor TVI Magazine
TVI Magazine, tviNews.net, Associated Press, Reuters, BBC, LA Times, NY Times, VRA's D-Diaries, Press Releases and SmartSearch were used in compiling and ascertaining this news report.

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