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201203MarCov200w.jpg01h Feature Story Mark Zuckerberg •
As of 2011, at just 27, Harvard dropout and Facebook CEO Mark Zuckerberg is worth an estimated $17.5 billion, running a company used by over half a billion people worldwide, and has been the subject of a Hollywood movie about his life.
••• Mark Elliot Zuckerberg was born May 14, 1984 in White Plains, New York to Karen, a psychiatrist, and Edward Zuckerberg, a dentist. He and his three sisters, Randi, Donna, and Arielle, were brought up in Dobbs Ferry, New York. Zuckerberg was raised Jewish and had his bar mitzvah when he turned 13; he has since described himself as an atheist.
••• At Ardsley High School, Zuckerberg had excelled in the classics before transferring to Phillips Exeter Academy in his junior year, where he won prizes in science (math, astronomy and physics) and classical studies (on his college application, Zuckerberg listed as non-English languages he could read and write: French, Hebrew, Latin, and ancient Greek) and was a fencing star and captain of the fencing team. In college, he was known for reciting lines from epic poems such as The Iliad.
••• His father taught him Atari BASIC Programming in the 1990s, and later hired software developer David Newman to tutor him privately. Newman calls him a "prodigy," adding that it was "tough to stay ahead of him." Zuckerberg also took a graduate course in the subject at Mercy College near his home while he was still in high school.
••• He enjoyed developing computer programs, especially communication tools and games. In one such program, since his father's dental practice was operated from their home, he built a software program he called "ZuckNet," which allowed all the computers between the house and dental office to communicate by pinging each other. It is considered a "primitive" version of AOL's Instant Messenger, which came out the following year.
••• According to writer Jose Antonio Vargas, "some kids played computer games. Mark created them."Zuckerberg himself recalls this period: "I had a bunch of friends who were artists. They'd come over, draw stuff, and I'd build a game out of it." However, notes Vargas, Zuckerberg was not a typical "geek-klutz," as he later became captain of his prep school fencing team and earned a classics diploma. Napster co-founder Sean Parker, a close friend, notes that Zuckerberg was "really into Greek odysseys and all that stuff," recalling how he once quoted lines from the Roman epic poem Aeneid, by Virgil, during a Facebook product conference.
••• On Zuckerberg's Facebook page, he listed his personal interests as "openness, making things that help people connect and share what's important to them, revolutions, information flow, minimalism." Zuckerberg sees blue best because of red-green colorblindness; blue is also Facebook's dominant colo s an American computer programmer and Internet entrepreneur.
••• He is best known for co-creating the social networking site Facebook, of which he is chief executive. In 2004 it was co-founded as a private company by Zuckerberg and classmates Dustin Moskovitz, Eduardo Saverin, and Chris Hughes while they were students at Harvard University. In 2010, Zuckerberg was named Time magazine's Person of the Year. As of 2011, his personal wealth was estimated to be $17.5 billion making him one of the world's youngest billionaires.

02 TimeLine / Mark Zuckerberg

1984 - Born in White Plains, New York, the only son of a dentist and psychiatrist. He and his three sisters, Randi, Donna, and Arielle, were brought up in Dobbs Ferry, New York.
1990 - His father taught him Atari BASIC Programming in the 1990s, and later hired software developer David Newman to tutor him privately. Newman calls him a "prodigy," adding that it was "tough to stay ahead of him." Zuckerberg also took a graduate course in the subject at Mercy College near his home while he was still in high school.
1998 - Attends Ardsley Highschool 1998 and transfers to Phillis Exeter Academy in 2000.
2002 - Graduates from Phillips Exeter Academy, a private school in New Hampshire.
••• During Zuckerberg's high school years, under the company name Intelligent Media Group, he built a music player called the Synapse Media Player that used artificial intelligence to learn the user's listening habits, which was posted to Slashdot and received a rating of 3 out of 5 from PC Magazine. Microsoft and AOL tried to purchase Synapse and recruit Zuckerberg, but he chose instead to join Harvard University in September 2002.
2002 - September; Enrolls Harvard University in autumn on a psychology and computer science course.
In his sophomore year at Harvard, he wrote a program he called CourseMatch, which allowed users to make class selection decisions based on the choices of other students and also to help them form study groups.
••• While at Harvard, Mark Zuckerberg co-founded Facebook, an internet based social network. In his sophomore year, he wrote a program he called CourseMatch, which allowed users to make class selectiondecisions based on the choices of other students and also to help them form study groups.
••• A short time later, he created a different program he initially called Facemash that let students select the best looking person from a choice of photos. According to Zuckerberg's roommate at the time, Arie Hasit, "he built the site for fun." Hasit explains:
••• "We had books called Face Books, which included the names and pictures of everyone who lived in the student dorms. At first, he built a site and placed two pictures, or pictures of two males and two females. Visitors to the site had to choose who was "hotter" and according to the votes there would be a ranking."The site went up over a weekend, but by Monday morning the college shut it down because its popularity had overwhelmed Harvard's server and prevented students from accessing the Internet. In addition, many students complained that their photos were being used without permission. Zuckerberg apologized publicly, and the student paper ran articles stating that his site was "completely improper."
2003 - Around the time of Facemash, however, students were requesting that the university develop an internal website that would include similar photos and contact details. According to Hasit, "Mark heard these pleas and decided that if the university won't do something about it, he will, and he would build a site that would be even better than what the university had planned."
••• The web programme was designed enabling Harvard students to compare images of same-gender students and rate the more attractive - and nearly gets kicked out when its immediate popularity draws the attention of the university administrators.
2003 - October 28; Mark Zuckerberg releases Facemash, the predecessor to Facebook. It was described as a Harvard University version of Hot or Not.
2003 - While attending Harvard, Zuckerberg meets medical student Priscilla Chan. In September 2010 Zuckerberg and Chan began living together.
••• According to a book by Sarah Lacy, Mark Zuckerberg and Priscilla Chan created a contract designed to covermany of the aspects within their relationship -- including how often Chan would be able to spend time with her predictably busy boyfriend. One of the rules: "One date per week, a minimum of a hundred minutes of alone time, not in his apartment, and definitely not at Facebook."
2004 - Drops out of Harvard at the end of his sophomore year; moves to Palo Alto that summer, where he rents a house with a now-famous swimming pool (and zip-wire).
2004 - Starts Thefacebook.com in February.

TimeLine / Facebook

2004 - Zuckerberg begins writing Facebook.
2004 - January 11; Zuckerberg registers thefacebook.com domain.
2004 - February 4; Zuckerberg launches Facebook.
2004 - March; Facebook expands to Stanford University, Dartmouth College, Columbia University, and Yale University.
2004 - April 13; Zuckerberg, Dustin Moskovitz, and Eduardo Saverin form Thefacebook.com LLC, a partnership
2004 - June; Facebook receives its first investment from Peter Thiel for US$500,000.
2004 - June; Facebook incorporates into a new company, and Sean Parker (early employee of Napster) becomes its president.
2004 - June; Facebook moves its base of operations to Palo Alto, California.
2004 - August; To compete with growing campus-only service i2hub, Zuckerberg,, Andrew McCollum, Adam D'Angelo, and Sean Parker launch a competing peer-to-peer file sharing service called Wirehog, a precursor to Facebook Platform applications.
2004 - September; ConnectU files a lawsuit against Zuckerberg and other Facebook founders, but it was dismissed on a technicality on March 28, 2007. It was refiled soon thereafter in federal court in Boston. Facebook counter sued in regards to Social Butterfly, a project put out by The Winklevoss Chang Group, an alleged partnership between ConnectU and i2hub. On June 25, 2008, the case settled and Facebook agreed to transfer over 1.2 million common shares and pay $20 million in cash.
2004 - A lawsuit filed by Eduardo Saverin against Facebook and Zuckerberg was settled out of court. Though terms of the settlement were sealed, the company affirmed Saverin's title as co-founder of Facebook. Saverin signed a non-disclosure contract after the settlement
2004 - During a panel discussion at Digital Hollywood Spring, Zuckerberg outlines goals of Facebook and announces "substantial" investments into Facebook.
2005 - May 26; Accel Partners invests $13 million into Facebook.
2005 - July 19; News Corp acquires MySpace, spurring rumors about the possible sale of Facebook to a larger media company.
2005 - August 23; Facebook acquires Facebook.com domain for $200,000.
2006 - A leaked cash flow statement shows that Facebook had a net loss of $3.63 million for the 2005 fiscal year.
2006 - March 28; A potential acquisition of Facebook is reportedly under negotiations, for $750 million first, then later $2 billion.
2006 - September; Facebook discusses with Yahoo! about the latter possibly acquiring the former, for $1 billion.
2006 - September; Facebook launches a high school version of the website.
2006 - September 26; Facebook is open to everyone aged 13 and over, and with a valid email address.
2007 - Harvard students Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra accused Zuckerberg of intentionally making them believe he would help them build a social network called HarvardConnection.com (later called ConnectU).
2004 - The Winklevoss twins file a lawsuit against Zuckerberg claiming he ripped off their idea for a new social network, HarvardConnection (later ConnectU).
2004 - Facebook hits 200,000 users; contacts venture capitalists in Silicon Valley, and receives an initial investment of half a million dollars - some of which is used to splash out on a small office above a Chinese restaurant.
2005- Facebook hits 5 million users.
2006 - At 22 years of age, Zuckerberg turns down an estimated $1 billion dollar offer for Facebook
from Yahoo.
2007 - Zuckerberg was named to the MIT Technology Review TR35 as one of the top 35 innovators in the world under the age of 35.
2007 - Opens Facebook beyond universities so anyone with an email address can join; turns down a $15 billion offer from Microsoft, which would have bagged him personally $4 billion.
2007 - Allows independent developers to write programmes for Facebook; but is forced to apologize when Beacon, a controversial new addition to Facebook allowing users to view what their friends have been buying online, raises major complaints over privacy intrusion.
2007 - On May 24, Zuckerberg announced Facebook Platform, a development platform for programmers to create social applications within Facebook. Within weeks, many applications had been built and some already had millions of users. It grew to more than 800,000 developers around the world building applications for Facebook Platform.
2007 - On November 6, Zuckerberg announces a new social advertising system called Beacon, which enabled people to share information with their Facebook friends based on their browsing activities on other sites. For example, eBay sellers could let friends know automatically what they have for sale via the Facebook news feed as they list items for sale. The program came under scrutiny because of privacy concerns from groups and individual users.
2007 - December; Zuckerberg and Facebook fail to respond to the concerns quickly, and on December 5, 2007, Zuckerberg writes a blog post on Facebook taking responsibility for the concerns about Beacon and offering an easier way for users to opt out of the service.
2007 - In November, confidential court documents were posted on the website of 02138, a magazine that catered girlfriend's address. Facebook filed to have the documents removed, but the judge ruled in favor of 02138.
2008 - June; Facebook settles both lawsuits, ConnectU vs Facebook, Mark Zuckerberg et al., (filed Sept. 2004 and dismissed on a technicality March 28, 2007), and intellectual property theft, Wayne Chang et al. over The Winklevoss Chang Group's Social Butterfly project. The settlement effectively had Facebook acquiring ConnectU for $20 million in cash and over $1.2 million in shares, valued at $45 million based on $15 billion company valuation.
2008 - On July 23, Zuckerberg announced Facebook Connect, a version of Facebook Platform for users.
2008 - August; Employees reportedly privately sell their shares to venture capital firms, at a company valuation of between $3.75 billion to $5 billion.
2008 - October; Facebook sets up its international headquarters in Dublin, Ireland.
2008 - Reaches a settlement with Winklevoss lawsuit worth $65 million, though still denies any intellectual property theft.
2009 - China blocks domestic access to Facebook.
2010 - Zuckerberg named Time magazine's person of the year.
2009 - August; Facebook acquires FriendFeed.
2009 - September; Facebook claims that it has turned cash flow positive for the first time.
2010 - On June 30, Paul Ceglia, the owner of a wood pellet fuel company in Allegany County, upstate New York, filed a lawsuit against Zuckerberg, claiming 84% ownership of Facebook and seeking monetary damages.
•••According to Ceglia, he and Zuckerberg signed a contract on April 28, 2003, that an initial fee of $1,000 entitled Ceglia to 50% of the website's revenue, as well as an additional 1% interest in the business per day after January 1, 2004, until website completion. Zuckerberg was developing other projects at the time, among among which was Facemash, the predecessor of Facebook, but did not register the domain name the facebook.com until January 1, 2004. Facebook management dismissed the lawsuit as "completely frivolous". Facebook spokesman Barry Schnitt told a reporter that Ceglia's counsel had unsuccessfullysought an out-of-court settlement.
••• Pursuant to the contract, Ceglia agreed to pay Zuckerberg $1,000 for StreetFax and $1,000 for Page Book. The contract also refers to The Face Book, a project that was to be completed by January 2004. Ceglia offered a receipt for $1,000, dated six months after the contract, to prove he paid Zuckerberg, but it was not the full amount due, and the contract did not specify what occurs in the event of a default.
••• In an interview with ABC World News, Zuckerberg stated he was confident he had never signed such an agreement. At the time, Zuckerberg worked for Ceglia as a code developer on a project named "StreetFax." Judge Thomas Brown issued a restraining order on all financial transfers concerning ownership of Facebook until further notice; in response, Facebook removed the case to federal court and asked that the state court injunction be dissolved. According to Facebook, the injunction would not affect their business and lacked any legal basis.
2010 - February; Facebook acquires Malaysian contact-importing startup Octazen Solutions.
2010 - April 2; Facebook announces the acquisition of photo-sharing service called Divvyshot for an undisclosed amount.
2010 - April 19; Facebook introduces Community Pages, which are Pages that are populated with articles from Wikipedia.
2010 - April 21; Facebook introduces Instant Personalization, starting with Microsoft Docs, Yelp, and Pandora.
2010 - June; Facebook employees sell shares of the company on SecondMarket at a company valuation of $11.5 billion.
2010 - In June, Pakistani Deputy Attorney General Muhammad Azhar Sidiqque launched a criminal investigation into Zuckerberg and Facebook co-founders Dustin Moskovitz and Chris Hughes after a "Draw Muhammad" contest was hosted on Facebook. The investigation also named the anonymous German woman who created the contest. Sidiqque asked the country's police to contact Interpol to have Zuckerberg and the three others arrested for blasphemy.
••• Prior, on May 19, 2010, Facebook's website was temporarily blocked in Pakistan until Facebook removed the contest from its website at the end of May. Sidiqque also asked its UN representative to raise the issue with the United Nations General Assembly.
2010 - On July 21, 2010, Zuckerberg reported that the company reached the 500 million-user mark. When asked whether Facebook could earn more income from advertising as a result of its phenomenal growth, he explained:
2010 - October 3; Zuckerberg voiced himself on an episode of The Simpsons, "Loan-a Lisa." In the episode, Lisa Simpson and her friend Nelson encounter Zuckerberg at an entrepreneurs' convention. Zuckerberg tells Lisa that she does not need to graduate from college to be wildly successful, referencing Bill Gatesand Richard Branson as examples.
••• I guess we could ... If you look at how much of our page is taken up with ads compared to the average seas about 20 percent taken up with ads ... That's the simplest thing we could do. But we aren't like that. Wemake enough money. Right, I mean, we are keeping things running; we are growing at the rate we want to.
2010 - Steven Levy, who authored the 1984 book Hackers: Heroes of the Computer Revolution, wrote that Zuckerberg "clearly thinks of himself as a hacker." Zuckerberg said that "it's OK to break things" "to make them better." Facebook instituted "hackathons" held every six to eight weeks where participantswould have one night to conceive of and complete a project. The company provided music, food, and beer at the hackathons, and many Facebook staff members, including Zuckerberg, regularly attended. "The idea is that you can build something really good in a night," Zuckerberg told Levy. "And that's part of the personality of Facebook now ... It's definitely very core to my personality."
2010 - Vanity Fair magazine named Zuckerberg number 1 on its 2010 list of the Top 100 "most influential people of the Information Age." Zuckerberg ranked number 23 on the Vanity Fair 100 list in 2009.
2010 - Zuckerberg was chosen as number 16 in New Statesman's annual survey of the world's 50 most •••••••••• influential figures.
2010 - In September, Zuckerberg and Chan began living together.
2010 - On September 22, it was reported that Zuckerberg had arranged to donate $100 million to Newark Public Schools, the public school system of Newark, New Jersey. Critics noted the timing of the donation a being close to the release of The Social Network, which painted a somewhat negative portrait of Zuckerberg.
2010 - On October 9, 2010, Saturday Night Live lampooned Zuckerberg and Facebook. Andy Samberg played Zuckerberg. The real Zuckerberg was reported to have been amused: "I thought this was funny."
2010 - October 1; The Social Network, a film about the beginnings of Facebook directed by David Fincher is released. The film is met with widespread critical acclaim as well as commercial success; however, Mark Zuckerberg says that the film is a largely inaccurate account of what happened.
2010 - On December 9, Zuckerberg, Bill Gates, and investor Warren Buffett signed a promise they called the "Giving Pledge", in which they promised to donate to charity at least half of their wealth over the course of time, and invited others among the wealthy to donate 50% or more of their wealth to charity.
2011 - Upon winning the Golden Globes award for Best Picture on January 16, producer Scott Rudin thanked Facebook and Zuckerberg "for his willingness to allow us to use his life and work as a metaphor through which to tell a story about communication and the way we relate to each other." Sorkin, who won for Best Screenplay, retracted some of the impressions given in his script:
••• "I wanted to say to Mark Zuckerberg tonight, if you're watching, Rooney Mara's character makes a prediction at the beginning of the movie. She was wrong. You turned out to be a great entrepreneur, a visionary, and an incredible altruist."
2010 - On October 30, Stephen Colbert awarded a "Medal of Fear" to Zuckerberg at the Rally to Restore Sanity and/or Fear, "because he values his privacy much more than he values yours."
2011 - On January 29, Zuckerberg made a surprise guest appearance Saturday Night Live along with host Jesse Eisenberg, who played him in the film. They both said it was the first time they ever met.
2011 - Facebook records half a billion users on Facebook in a single day, and is expected to report $4 billion dollars revenue, double that of the previous year.
2011 - January; $500 million is invested into Facebook for 1% of the company, placing its worth at $50 billion.
2011 - February; Facebook adds new "civil union" option for gay partnerships.
2011 - February; Facebook application and content aggregator Pixable estimates that Facebook will host 100 billion photos by summer 2011.
2011 - June 2011: Facebook partners with Skype to add video chat.
2011 - September; Facebook partners with Heroku for Facebook application development using the Facebook Platform.
2011 - September 22; Facebook launches new UI Timeline in F8 Convention.
2011 - October 10; Facebook launches iPad app.
2011 - 1n interview with PBS after the death of Steve Jobs, Zuckerberg said that Jobs had advised him on how to create a management team at Facebook that was "focused on building as high quality and good things as you are."
2011 - December 21; Facebook log in page changes due to Facebook Timeline addition.
2011 - December 22; Facebook launches its new profile user interface, Facebook Timeline.
2012 - On January 24; Facebook announced its new profile design, "Timeline," will become mandatory and permanent for all users.
2012 - On February 1; Facebook announced plans for a stock market flotation in a effort to raise around $5bn.
2012 - Facebook projected to reach 1 billion users; a much-mooted stock market flotation would be expected to earn as much as $100 billion.

 /CharlieRosePoWcov108w.jpg 03. Special Feature / Facebook, Founding and Goals.
••• Zuckerberg launched Facebook from his Harvard dormitory room on February 4, 2004. An earlier inspiration for Facebook may have come from Phillips Exeter Academy, the prep school from which Zuckerberg graduated in 2002. It published its own student directory, "The Photo Address Book," which students referred to as "The Facebook." Such photo directories were an important part of the student social experience at many private schools. With them, students were able to list attributes such as their class years, their proximities to friends, and their telephone numbers.
••• Once at college, Zuckerberg's Facebook started off as just a "Harvard thing" until Zuckerberg decided to spread it to other schools, enlisting the help of roommate Dustin Moskovitz. They first started it at Stanford, Dartmouth, Columbia, New York University, Cornell, Penn, Brown, and Yale, and then at other schools that had social contacts with Harvard.

Zuckerberg moved to Palo Alto, California, with Moskovitz and some friends. They leased a small house that served as an office. Over the summer, Zuckerberg met Peter Thiel who invested in the company. They got their first office in mid-2004. According to Zuckerberg, the group planned to return to Harvard but eventually decided to remain in California. They had already turned down offers by major corporations to buy out Facebook. In an interview in 2007, Zuckerberg explained his reasoning:
••• It's not because of the amount of money. For me and my colleagues, the most important thing is that we create an open information flow for people. Having media corporations owned by conglomerates is just not an attractive idea to me.
••• He restated these same goals to Wired magazine in 2010: "The thing I really care about is the mission, making the world open." Earlier, in April 2009, Zuckerberg sought the advice of former Netscape CFO Peter Currie about financing strategies for Facebook.

The Movie "Social Network" - Disputed accuracy
••• On October 1, 2010, a movie based on Zuckerberg and the founding years of Facebook, called The Social Network was released, and stars Jesse Eisenberg as Zuckerberg. After Zuckerberg was told about the film, he responded, "I just wished that nobody made a movie of me while I was still alive." Also, after the film's script was leaked on the Internet and it was apparent that the film would not portray Zuckerberg in a wholly positive light, he stated that he wanted to establish himself as a "good guy." The film is based on the book The Accidental Billionaires by Ben Mezrich, which the book's publicist once described as "big juicy fun" rather than "reportage." The film's screenwriter Aaron Sorkin told New York magazine, "I don't want my fidelity to be to the truth; I want it to be to storytelling," adding, "What is the big deal about accuracy purely for accuracy's sake, and can we not have the true be the enemy of the good?"
•• Jeff Jarvis, author of the book Public Parts, interviewed Zuckerberg and believes Aaron Sorkin has made too much of the story up. He states, "That's what the internet is accused of doing, making stuff up, not caring about the facts."
••• According to David Kirkpatrick, former technology editor at Fortune magazine and author of The Facebook Effect: The Inside Story of the Company That Is Connecting the World, (2011), "the film is only "40% true ... he is not snide and sarcastic in a cruel way, the way Zuckerberg is played in the movie." He says that "a lot of the factual incidents are accurate, but many are distorted and the overall impression is false," and concludes that primarily "his motivations were to try and come up with a new way to share information on the internet."
••• Although the film portrays Zuckerberg's creation of Facebook in order to elevate his stature after not getting into any of the elite final clubs at Harvard, Zuckerberg himself said he had no interest in joining the final clubs. Kirkpatrick agrees that the impression implied by the film is "false."
••• Karel Baloun, a former senior engineer at Facebook, notes that the "image of Zuckerberg as a socially inept nerd is overstated ... It is fiction ..." He likewise dismisses the film's assertion that he "would deliberately betray a friend."
••• In January 2011, Zuckerberg made a surprise guest appearance Saturday Night Live along with host Jesse Eisenberg, who played him in the film. They both said it was the first time they ever met.
••• Eisenberg asked Zuckerberg, who had been critical of his portrayal by the film, what he thought of the movie. Zuckerberg replied, "It was interesting." In a subsequent interview about their meeting, Eisenberg explains that he was "nervous to meet him, because I had spent now, a year and a half thinking about him ..." He adds, "Mark has been so gracious about something that's really so uncomfortable ... The fact that he would do SNL and make fun of the situation is so sweet and so generous. It's the best possible way to handle something that, I think, could otherwise be very uncomfortable."

Mark Zuckerberg Quotes
••• "I don't have an alarm clock. If someone needs to wake me up, then I have my BlackBerry next to me."
••• "By giving people the power to share, we're making the world more transparent."
"When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power."
••• "The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren't social and most things don't use your real identity. We're building toward a web where the default is social."

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••• Zuckerberg donated an undisclosed amount to Diaspora, an open-source personal web server that implements a distributed social networking service. He called it a "cool idea."
••• Zuckerberg founded the Start-up: Education foundation. On September 22, 2010, it was reported that Zuckerberg had arranged to donate $100 million to Newark Public Schools, the public school system of Newark, New Jersey. Critics noted the timing of the donation as being close to the release of The Social Network, which painted a somewhat negative portrait of Zuckerberg. Zuckerberg responded to the criticism, saying, "The thing that I was most sensitive about with the movie timing was, I I didn't want the press about The Social Network movie to get conflated with the Newark project. I was thinking about doing this anonymously just so that the two things could be kept separate." Newark Mayor Cory A. Booker stated that he and New Jersey Governor Chris Christie had to convince Zuckerberg's team not to make the donation anonymously.
••• On December 9, 2010, Zuckerberg, Bill Gates, and investor Warren Buffett signed a promise they called the "Giving Pledge", in which they promised to donate to charity at least half of their wealth over the course of time, and invited others among the wealthy to donate 50% or more of their wealth to charity.




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