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1. Feature Story / January 16, 2008, Steve Jobs unveiled Mac's new laptop and iMovie downloads at Macworld conference, leading to more movies from major film companies.
••• SAN FRANCISCO -- Apple Inc. Chief Executive Steve Jobs says he might have overcome the two biggest stumbling blocks facing digital movie downloads: a dearth of things to watch and a reluctance by consumers to fire up their computers to watch a movie.
••• Jobs unveiled a long-rumored movie rental service through Apple's iTunes Store during his keynote speech Tuesday at the Macworld Conference & Expo. But he added the surprise that the service included films from each of the major studios, and that an upgrade to the Apple TV set-top box would let users order digital movies directly from their televisions via remote control.
••Macworld highlights
••• "I think we got it all together," Jobs said. "There is no computer involved here. They are doing it on their couch on their wide-screen TV."
••• Jobs also wowed the crowd with the MacBook Air, a new laptop that he called "the world's thinnest." The $1,799 computer, which will start shipping in two weeks, weighs 3 pounds and is so thin that Jobs showed it fitting comfortably in an inter-office mailing envelope. It comes with five hours of battery life, a full-size keyboard and a 13.3-inch screen.
••• He also said Apple had sold 4 million iPhones since they went on sale in June. Analysts said Wall Street had expected more, which could have contributed to a 5.5% drop Tuesday in Apple's stock price, to $169.04.
••• The movie rental and Apple TV developments could help Apple, which played a key role in creating a legal online music market with its iTunes store, become the central gateway in the future of digital entertainment, analysts said.
••• "This is to the movie and the TV industries what iTunes has been to music," said Michael Gartenberg, an analyst with Jupiter Research.
"Since Apple's conception," says Josie Cory, publisher/editor of Television International Magazine, "we're still in business because of Steve Jobs' efforts in developing the Apple Computer into a desk-top media giant. Working hand in hand with Internet media distributors like Google and Yahoo, Jobs has given "a new on-line life and style" to the telephone, print, radio, television and the film industries with the new VoIP system.
The Disney, Pixar $7.4 Billion Dollar deal is just one example. WiFi communications, is a boon for TV broadcasting - Watch Disney's ABC grow along with xingtv.com, LookRadio, tviNews, iTunes and iPodcasting.
Cover Photos: Top right photo pictures Disney's Bob Iger shaking hands with Jobs, and Stephen Wozniak with Jobs in 1975. Josie Cory is shown leaving the Disney studio lot in Burbank, after the announcement of the Pixar/Disney deal. Both, ABC's legendary Sam Donaldson, and the magazine he co-founded with Al Preiss, as DonPre Publishing in 1956, have been reporting the news for over fifty years. Steve Jobs has been the NBS100 *EMw Achievement Award recipient - three times. (*Electro-magnetic wave).

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120 PIXELS 3 columns

Steve Jobs. CEO, Apple, CEO, Pixar
Steve Jobs is the CEO of Apple, which he co-founded in 1976, and Pixar, the Academy-Award-winning animation studios which he co-founded in 1986.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also leading the digital music revolution with its iPod portable music players and iTunes online music store.
Pixar has created six of the most successful and beloved animated films of all time: Academy Award-winning Toy Story (1995); A Bug's Life (1998); Toy Story 2 (1999); Monsters, Inc. (2001); Academy Award-winning Finding Nemo (2003); and The Incredibles (2004). Pixar's six films have grossed more than $3 billion at the worldwide box office to date
Steve grew up in the apricot orchards which later became known as Silicon Valley, and still lives there with his wife and three children.

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Feature Story - the television screen -- fits the big picture STEVE JOBS envisions for its continued success..
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102AppelComputerPowerdByIntelChips
Putting Intel Inside, Apple Rolls Out Line of Fast PCs
The launch and record revenue last quarter help lift the computer maker's shares 6.3%;By Terril Yue Jones, Times Staff Writer
January 11, 2006 / SAN FRANCISCO &emdash; Steve Jobs did the talking Tuesday, but it was Paul Otellini many people heard.
Jobs, the chief executive of Apple Computer Inc., was rolling out his company's first computers powered by chips made by Intel Corp., headed by Otellini.
But as Jobs extolled the performance of Apple's new Intel-powered desktops and laptops -- and announced record quarterly revenue -- many analysts watching the presentation at the annual Macworld Conference & Expo here interpreted the alliance as a subtle warning by Intel to its traditional PC partners that they need to innovate more.
A TV commercial promoting the new iMacs and MacBook Pro says Intel processors have been "freed" from being "trapped inside PCs -- dull little boxes -- performing dull little tasks."
The message should be a "kick in the pants" to Dell Inc., Hewlett-Packard Co. and other PC makers that use Intel chips, said Tim Bajarin, president of the Silicon Valley consultancy Creative Strategies.
"I think Intel is trying to spur their existing PC customers to be more creative," he said.
Intel in recent years has aggressively developed and marketed chips to handle audio and video more efficiently. Like many tech companies, Intel wants to expand its influence to the living room and control how people watch TV, listen to music and share photos in the Internet era.
Problem is, computer makers -- and most consumer electronics companies -- have had little success convincing customers that their vision of a totally connected home is worth the time, money and hassle.
Apple, on the other hand, is known for developing software that allows users to easily make slick slide shows and home movies, said Roger Kay, president of research firm Endpoint Technologies. Although Apple has just more than 4% of the U.S. computer market, its sales are growing fast with the help of its wildly popular iPod music players.
"If you're Intel and you're trying to get the industry to do more digital media, what better prod could you have than Apple?" Kay said. "Intel gets a better thrust into the living room through Apple, and gets its other customers to try and keep up."
The commercial was produced by Apple and did not require Intel's approval, said Deborah Conrad, an Intel vice president of sales and marketing who is in charge of the chip maker's Apple business. "It's tongue-in-cheek, it's a cool ad," Conrad said. "It doesn't mean we agree that all our customers are making boring little boxes."
Apple's new computers use Intel's Core Duo processor announced last week that has two computing engines on a single microprocessor. The machines are up to five times faster than the ones they replace. "These things are screamers," Jobs said.
Apple did not incorporate any of the functions Intel unveiled last week as part of its Viiv package of applications, such as the ability to access TV and movie content online with network, studio and other partners.
Viiv PCs are designed to boost the market for multimedia computers using Microsoft Corp.'s Windows operating system. The "Viiv strategy is much more important to Intel growing new business than it is to Apple," said Nathan Brookwood, principal analyst at semiconductor consultancy Insight64.
Apple said last year that it would replace IBM Corp. as its primary chip supplier and that its first computer with an Intel processor would arrive by June of this year.
Also Tuesday, Apple said it had record revenue of $5.7 billion last quarter, boosted by sales of a record 14 million iPods. That disclosure and the early unveilings of the Intel-based machines helped lift shares of the Cupertino, Calif.-based company $4.81, or 6.3%, to a record $80.86 during regular trading Tuesday, and an additional $1.03 after hours.

#110BonusforSteveJobsApple Seeks to Boost Bonuses
• • March 16, 2005BonusforSteveJobsApple Seeks to Boost Bonuses
• • Apple Computer Inc., whose stock has more than tripled in the last year on sales of its iPod music players, said it wanted to boost cash awards to its founder, Steve Jobs and other top managers because its executive pay wasn't competitive, according to a regulatory filing Tuesday
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Part 02 / TIMELINE - Life - ACHIEVEMENTS
STEVE PAUL JOBS --
1955 - Born. Steve Paul Jobs was born on February 24, Los Altos CA; He was raised by adoptive parents Paul and Clara in Mountain View and, later in Los Altos, California. His father was a machinist at Spectra-Physics, and his "early interest in machines was inspired by his father's work" (Notable).
1968 - At age 13 Jobs met, William Hewlett who offered him a summer job at the Hewlett-Packard plant. It was there, when Jobs was 13, that he met the man with whom he would invent "the first ready-made personal computer"--
1970 - going to work for Atari after leaving Reed College, Jobs renewed his friendship with Steve Wozniak. The two designed computer games for Atari and a telephone "blue box", getting much of their impetus from the Homebrew Computer Club. Beginning work in the Job's family garage they managed to make their first "killing" when the Byte Shop in Mountain View bought their first fifty fully assembled computers. On this basis the Apple Corporation was founded, the name based on Job's favorite fruit and the logo.
1972 - Steve meets the 18 year old, college drop-out Steve Wozniak (Lemelson-MIT). At this time though, Jobs helped Wozniak sell his "'blue box' an illegal pocket-size telephone attachment that would allow the user to make free long-distance calls".
1974 - Jobs graduated from high school, and went to Reed College. After the first semester, he dropped out of the school, but stayed around the campus, "taking classes in philosophy and immersing himself in the counterculture" .
1974 - Jobs started working as a video game designer for Atari, Inc., "a pioneer in electronic arcade recreation" . After working for several months and saving his money, he then went to India with a friend in search of spiritual enlightenment.
• •
When he returned, Jobs started attending weekly meetings of Wozniak's Homebrew Computer Club. While Wozniak was "content with the joy of electronics . . . . [Jobs] had his eye on marketability of electronic products and persuaded Wozniak to work with him toward building a personal computer" . So with Jobs' "passionate belief in bringing computer technology to everyone" and Wozniak's "engineering talent" they became a team (Lemelson-MIT).
• •
They "designed the Apple I in Jobs' bedroom and . . . built the prototype in the Jobs' garage" . To finance their company, Jobs sold his Volkswagen van and Wozniak his programmable calculator to raise $1,300. Some weeks later, Jobs "secured the company's first sale: 50 Apple I computers at $666 each" . And Apple Computers Inc., was born.
• •
The Apple I lead to the Apple II. The successful Apple II has been described as "the Volkswagen of computers" . Jobs "created the sleek design for the Apple II" with its plastic casing and featuring the Apple logo, "an apple with a missing bite, playing on the word 'byte,' one of the central units of information in computer languages" (Notable). There were three main factors in the Apple II's success. One reason being it had an open system that allowed for add-ons like modems.
1976 - They marketed it in 1976 at a price of $666. Jobs and Wozniak put together their first computer, called the Apple I. The Apple I was the first single-board computer with built-in video interface, and on-board ROM, which told the machine how to load other programs from an external source. Jobs was marketing the Apple I at hobbyists like members of the Homebrew Computer Club who could now perform their own operations on their personal computers. Jobs and Wozniak managed to earn $774,000 from the sales of the Apple I. The following year, Jobs and Wozniak developed the general purpose Apple II. The design of the Apple II did not depart from Apple I's simplistic and compactness design. The Apple II was the Volkswagon of computers. The Apple II had built-in circuitry allowing it to interface directly to a color video monitor. Jobs encouraged independent programmers to invent applications for Apple II. The result was a library of some 16,000 software programs.
• •
Quickly setting the standard in personal computers, the Apple II had earnings of $139,000,000 within three years, a growth of 700 percent.

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1978 - The second was that after 1978 the computer came with a Wozniak engineered disk drive.
1978 - The Wozniak engineered drive was perfected after Jef Raskin joined Apple in January 1978 as the 31st employee. He later hired his former student Bill Atkinson from UCSD to work at Apple, and began the Macintosh project. He was credited with the decision to use a one-button mouse as part of the Apple interface, a departure from the Xerox PARC standard of a three-button mouse. He has since stated that if it were he who had redesign the interface, he would have used a two button mouse.
1979 - Apple's devotees developed the spread sheet program that only ran on Apple Computers. One of those devotees was Jef Raskin. He was the human-computer interface expert who began the Macintosh project for Apple Computer and was the author of The Humane Interface, which in large part builds on his earlier work with the Canon Cat. Raskin received a B.S. Mathematics and B.A. in Philosophy from the State University of New York and an M.S. in Computer Science from the Pennsylvania State University. As an assistant professor at the University of California, San Diego (UCSD), he taught classes ranging from computer science to photography.
1982 - Apple goes public. Impressed with that growth, and a trend indicating an additional worth of 35 to 40 percent, the cautious underwriting firm of Hambrecht & Quist in cooperation with Wall Street's prestigious Morgan Stanley, Inc., took Apple public in 1980. The underwriters price of $22 per share went up to $29 the first day of trading, bringing the market value of Apple to $1.2 billion.
1982 - Apple had sales of $583,000,000 up 74 percent from 1981. Its net earnings were $1.06 a share, up 55 percent, and as of December 1982, the company's stock was selling for approximately $30 a share.
1983 - its compound growth rate was over 150% a year. Then IBM muscled into the personal computer business. Two years after introducing its PC, IBM passed Apple in dollar sales of the machines. IBM's dominance had made its operating system an industry standard which was not compatible with Apple's products. Jobs knew in order to compete with IBM, he would have to make the Apple compatible with IBM computers and needed to introduce new computers that could be marketed in the business world which IBM controlled. To help him market these new computers Jobs recruited John Sculley from Pepsi Cola for a position as president at Apple.
1983 - Jobs designed the Macintosh to compete with the PC and, in turn, make Apple's new products a success. In an effort to revitalize the company and prevent it from falling victim to corporate bureaucracy, Jobs launched a campaign to bring back the values and entrepreneurial spirit that characterized Apple in its garage shop days. In developing the Macintosh, he tried to re-create an atmosphere in which the computer industry's highly individualistic, talented, and often eccentric software and hardware designers could flourish. The Macintosh had 128K of memory, twice that of the PC, and the memory could be expandable up to192K. The Mac's 32-bit microprocessor did more things and out performed the PC's 16-bit microprocessor. The larger concern of management concerning the Macintosh was not IBM compatible. This caused an uphill fight for Apple in trying to sell Macintosh to big corporations that where IBM territory. "We have thought about this very hard and it could be easy for us to come out with an IBM look-alike product, and put the Apple logo on it, and sell a lot of Apples. Our earning per share would go up and our stock holders would be happy, but we think that would be the wrong thing to do," says Jobs. The Macintosh held the moments possibility that computer technology would evolve beyond the mindless crunching of numbers for legions of corporate bean-counters. As the print campaign claimed, the Macintosh was the computer "for the rest of us."
1983 - Jobs lured John Scully from Pepsi-Cola to help him compete, saying "If you come to Apple you can change the world" .
1984 - after the failed Apple III and Lisa computers (Apple III had design flaws and Lisa, though user friendly was too expensive), Apple introduced the Macintosh. Jobs designed it to compete with the PC, and on Super Bowl Sunday in 1984, the Macintosh was unveiled with the promise that "1984 would not be like 1984" . The Macintosh, the first truly user-friendly computer, with its mouse, icons, and pop-up menus, was hailed by Jobs as being "not just great . . . but insanely great" (Levy, 27).
1984 - Macintosh was introduced in 1984. The Macintosh was a success, "over 400,000 Macs were sold in the first year of production," but it did not ease any of the tension at Apple.
1984 - the strategy Jobs used to introduce the Macintosh in 1984 was radical. The Macintosh, with all its apparent vulnerability, was a revolutionary act infused with altruism, a technological bomb-throwing. When the machine was introduced to the public on Super Bowl Sunday it was, as Apple Chairman Steve Jobs described it, "kind of like watching the gladiator going into the arena and saying, 'Here it is." [Scott, 1991, p.71] The commercial had a young woman athlete being chased by faceless storm-troopers who raced past hundreds of vacant eyed workers and hurled a sledgehammer into the image of a menacing voice. A transcendent blast. Then a calm, cultivated speaker assured the astonished multitudes that 1984 would not be like 1984. Macintosh had entered the arena. That week, countless newspapers and magazines ran stories with titles like "What were you doing when the '1984' commercial ran?"
• •
Throughout the development of the Macintosh, Jobs had fanned the fervor of the design team by characterizing them as brilliant, committed marhinals. He repeatedly clothed both public and private statements about the machine in revolutionary, sometimes violent imagery, first encouraging his compatriots to see themselves as outlaws, and then target the audience to imagine themselves as revolutionaries. Jobs, like all those who worked on the project, saw the Macintosh as something that would change the world. Jobs described his Macintosh developing team as souls who were "well grounded in the philosophical traditions of the last 100 years and the sociological traditions of the 60's. The Macintosh team pursued their project through grueling hours and against formidable odds. A reporter who interviewed the team wrote: "The machine's development was, in turn, traumatic, joyful, grueling, lunatic, rewarding and ultimately the major event in the lives of almost everyone involved".
1985 - NeXT, Wozniak left and Scully demoted Jobs. Jobs then left Apple to form his own company. This company, NeXT has a focus on educational computing. Though the final product sold poorly, its "workstation concept with high-level graphics and advanced technology resulted in descovering animation. Subsequently he started the NeXT Corporation to provide an educational system at a reasonable price, but found that software was a better seller than hardware.
1985 - during a board meeting, Jobs said "I've been thinking a lot and it's time for me to get on with my life." He resigned as chairman with the intention to launch his own venture. His departure from Apple allowed Jobs to revolutionize the hardware industry with his new company NextStep.
1986 - Pixar, co-founded by Jobs.
1989 - Jobs receiving the 1989 Software Publishers Association's Lifetime Achievement Award" (Notable ).
1991 - Jobs married Laurene Powell and they now have two children. Jobs is presently using his prestige and influence which he earned at Apple to further advance computer technology and provide an alternative to Microsoft. Jobs feels "Microsoft has not transformed itself into an agent for improving things or a company that will lead the next revolution in software development" . Jobs has also become "concerned because he sees Microsoft competing very fiercely to put a lot of companies out of business . . .hurting innovation in the computer industry" . Jobs would rather the public use NeXT, instead of Microsoft.
1993 - After years of struggle and over $250 million in investments in the firm, his dreams were not coming to life and he decided to terminate the hardware division He realized that his knowledge and efforts were better utilized in the software industry.
1994 - NextStep software would revolutionize the industry with a fresh technology called OOP (Object-Oriented Programming) that allowed programmers to design software programs in a smaller amount of time. Next Software was later sold to Apple Computer in early 1997.
1995 - Pixar's first Academy Award-winning Animated movie: Toy Story.
1998 - A Bug's Life (1998);
1999 - Toy Story 2 (1999);
2001 - Monsters, Inc. (2001);
2003 - Academy Award-winning Finding Nemo (2003); and
2004 - The Incredibles (2004).
2005 - Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also leading the digital music revolution with its iPod portable music players and iTunes online music store.
2005 - March 16 - Apple Seeks Bonus for Steve Jobs

2006 - January. Intel Chips - Putting Intel Inside, Apple Rolls Out Line of Fast PCs
2006 - January. Disney buys Pixar

///

ByLines: Editors Note
• • The name Pixar, first came to the attention of Josie Cory, the new publisher/owner of Television International Magazine, in 1987. It was a press release announcing the newly formed animation organization created by Steve Jobs, the co-founder of Apple.
• • Sometimes, during a dinner time chat, she'll share the two reasons for choosing the Apple as the computer to publish TVI. The first, was because Troy Cory's Vine Street Video Center stage facilities, had been using them for years to edit and transmit short televisiion photos and music over a telephone line, and the second reason, because of a joke. She says, when her husband, (Troy Cory), told me the one about, "it was Eve who invented the Apple, because she took the first byte -- to this day, I have never stopped using the Apple to publish the magazine, tvinews, and LookRadio's VRA TelePlay DVDs."
• • Quark Xpress was the application used to format its pages. "The name Macintosh computer, was named by the late Jef Raskin, (died, February 26, 2005. Jef stated in April, 1996 that he named the succulent McIntosh, after his, "favorite kind of eatin' apple". He said he changed the spelling of the name "to avoid potential conflict with McIntosh, the audio equipment manufacturer."
• •
Raskin joined the fledgling Apple as employee No. 31 in 1978 after graduating from the State University of New York at Stony Brook with degrees in math and philosophy and earning a master's degree in computer science at Penn State University. At Apple, he first worked as manager of publications and later became head of the team developing the Macintosh computer.
• •
Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also leading the digital music revolution with its iPod portable music players and iTunes online music store.
• •
Pixar has created six of the most successful and beloved animated films of all time: Academy Award-winning Toy Story (1995); A Bug's Life (1998); Toy Story 2 (1999); Monsters, Inc. (2001); Academy Award-winning Finding Nemo (2003); and The Incredibles (2004). Pixar's six films have grossed more than $3 billion at the worldwide box office to date.
• •
Steve grew up in the apricot orchards which later became known as Silicon Valley, and still lives there with his wife and three children.

\-----"It just goes to show you, says", Josie Cory -- "NOTHING IN THIS WORLD IS PERMANENT" . . . so follow the money - - and take some advice from a dinner-time chat with "Stonehead" -- Disappointments Are Great! Follow the Money . . . the Internet and the Smart- Daaf Boys.

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