1.
Feature Story /
January 16, 2008, Steve
Jobs unveiled Mac's new laptop and iMovie downloads
at Macworld conference, leading to more movies from
major film companies.
SAN FRANCISCO -- Apple Inc. Chief Executive Steve
Jobs says he might have overcome the two biggest
stumbling blocks facing digital movie downloads: a
dearth of things to watch and a reluctance by
consumers to fire up their computers to watch a
movie.
Jobs unveiled a long-rumored movie rental service
through Apple's iTunes Store during his keynote
speech Tuesday at the Macworld Conference &
Expo. But he added the surprise that the service
included films from each of the major studios, and
that an upgrade to the Apple TV set-top box would
let users order digital movies directly from their
televisions via remote control. Macworld
highlights
"I think we got it all together," Jobs said. "There
is no computer involved here. They are doing it on
their couch on their wide-screen TV."
Jobs also wowed the crowd with the MacBook Air, a
new laptop that he called "the world's thinnest."
The $1,799 computer, which will start shipping in
two weeks, weighs 3 pounds and is so thin that Jobs
showed it fitting comfortably in an inter-office
mailing envelope. It comes with five hours of
battery life, a full-size keyboard and a 13.3-inch
screen.
He
also said Apple had sold 4 million iPhones since
they went on sale in June. Analysts said Wall
Street had expected more, which could have
contributed to a 5.5% drop Tuesday in Apple's stock
price, to $169.04.
The
movie rental and Apple TV developments could help
Apple, which played a key role in creating a legal
online music market with its iTunes store, become
the central gateway in the future of digital
entertainment, analysts said.
"This is to the movie and the TV industries what
iTunes has been to music," said Michael Gartenberg,
an analyst with Jupiter Research.
"Since
Apple's conception," says Josie Cory,
publisher/editor of Television International
Magazine, "we're still in business because of Steve
Jobs' efforts in developing the Apple Computer into
a desk-top media giant. Working hand in hand with
Internet media distributors like Google and Yahoo,
Jobs has given "a new on-line life and style" to
the telephone, print, radio, television and the
film industries with the new VoIP
system.
The Disney, Pixar $7.4
Billion Dollar deal is just one example. WiFi
communications, is a boon for TV broadcasting -
Watch Disney's ABC grow along with xingtv.com,
LookRadio, tviNews, iTunes and iPodcasting.
Cover Photos:
Top right photo
pictures Disney's Bob Iger shaking hands with Jobs,
and Stephen Wozniak with Jobs in 1975. Josie Cory
is shown leaving the Disney studio lot in Burbank,
after the announcement of the Pixar/Disney deal.
Both, ABC's legendary Sam Donaldson, and the
magazine he co-founded with Al Preiss, as DonPre
Publishing in 1956, have been reporting the news
for over fifty years. Steve Jobs has been the
NBS100 *EMw Achievement Award recipient - three
times. (*Electro-magnetic wave).
Steve Jobs. CEO, Apple, CEO,
Pixar
Steve Jobs is the CEO of
Apple, which he co-founded in
1976, and Pixar, the
Academy-Award-winning animation
studios which he co-founded in
1986.
Apple ignited the personal
computer revolution in the 1970s
with the Apple II and reinvented
the personal computer in the
1980s with the Macintosh. Today,
Apple continues to lead the
industry in innovation with its
award-winning desktop and
notebook computers, OS X
operating system, and iLife and
professional applications. Apple
is also leading the digital music
revolution with its iPod portable
music players and iTunes online
music
store.
Pixar has created six of
the most successful and beloved
animated films of all time:
Academy Award-winning Toy Story
(1995); A Bug's Life (1998); Toy
Story 2 (1999); Monsters, Inc.
(2001); Academy Award-winning
Finding Nemo (2003); and The
Incredibles (2004). Pixar's six
films have grossed more than $3
billion at the worldwide box
office to
date
Steve grew up in the
apricot orchards which later
became known as Silicon Valley,
and still lives there with his
wife and three children.
Feature
Story
-
the television screen -- fits the
big picture STEVE JOBS envisions
for its continued success..
102AppelComputerPowerdByIntelChips Putting Intel
Inside, Apple Rolls Out Line of
Fast
PCs
The launch and record
revenue last quarter help lift
the computer maker's shares
6.3%;By Terril Yue Jones, Times
Staff
Writer
January 11, 2006 / SAN
FRANCISCO &emdash; Steve Jobs did
the talking Tuesday, but it was
Paul Otellini many people
heard.
Jobs, the chief executive
of Apple Computer Inc., was
rolling out his company's first
computers powered by chips made
by Intel Corp., headed by
Otellini.
But as Jobs extolled the
performance of Apple's new
Intel-powered desktops and
laptops -- and announced record
quarterly revenue -- many
analysts watching the
presentation at the annual
Macworld Conference & Expo
here interpreted the alliance as
a subtle warning by Intel to its
traditional PC partners that they
need to innovate
more.
A TV commercial promoting
the new iMacs and MacBook Pro
says Intel processors have been
"freed" from being "trapped
inside PCs -- dull little boxes
-- performing dull little
tasks."
The message should be a
"kick in the pants" to Dell Inc.,
Hewlett-Packard Co. and other PC
makers that use Intel chips, said
Tim Bajarin, president of the
Silicon Valley consultancy
Creative
Strategies.
"I think Intel is trying
to spur their existing PC
customers to be more creative,"
he
said.
Intel in recent years has
aggressively developed and
marketed chips to handle audio
and video more efficiently. Like
many tech companies, Intel wants
to expand its influence to the
living room and control how
people watch TV, listen to music
and share photos in the Internet
era.
Problem is, computer
makers -- and most consumer
electronics companies -- have had
little success convincing
customers that their vision of a
totally connected home is worth
the time, money and hassle.
Apple, on the other hand,
is known for developing software
that allows users to easily make
slick slide shows and home
movies, said Roger Kay, president
of research firm Endpoint
Technologies. Although Apple has
just more than 4% of the U.S.
computer market, its sales are
growing fast with the help of its
wildly popular iPod music
players.
"If you're Intel and
you're trying to get the industry
to do more digital media, what
better prod could you have than
Apple?" Kay said. "Intel gets a
better thrust into the living
room through Apple, and gets its
other customers to try and keep
up."
The commercial was
produced by Apple and did not
require Intel's approval, said
Deborah Conrad, an Intel vice
president of sales and marketing
who is in charge of the chip
maker's Apple business. "It's
tongue-in-cheek, it's a cool ad,"
Conrad said. "It doesn't mean we
agree that all our customers are
making boring little
boxes."
Apple's new computers use
Intel's Core Duo processor
announced last week that has two
computing engines on a single
microprocessor. The machines are
up to five times faster than the
ones they replace. "These things
are screamers," Jobs
said.
Apple did not incorporate
any of the functions Intel
unveiled last week as part of its
Viiv package of applications,
such as the ability to access TV
and movie content online with
network, studio and other
partners.
Viiv PCs are designed to
boost the market for multimedia
computers using Microsoft Corp.'s
Windows operating system. The
"Viiv strategy is much more
important to Intel growing new
business than it is to Apple,"
said Nathan Brookwood, principal
analyst at semiconductor
consultancy
Insight64.
Apple said last year that
it would replace IBM Corp. as its
primary chip supplier and that
its first computer with an Intel
processor would arrive by June of
this year.
Also Tuesday, Apple said
it had record revenue of $5.7
billion last quarter, boosted by
sales of a record 14 million
iPods. That disclosure and the
early unveilings of the
Intel-based machines helped lift
shares of the Cupertino,
Calif.-based company $4.81, or
6.3%, to a record $80.86 during
regular trading Tuesday, and an
additional $1.03 after
hours.
Part
02 /
TIMELINE
-
Life
- ACHIEVEMENTS STEVE
PAUL JOBS
-- 1955
- Born.
Steve Paul Jobs was born on February 24,
Los Altos CA; He was raised by adoptive
parents Paul and Clara in Mountain View
and, later in Los Altos, California. His
father was a machinist at Spectra-Physics,
and his "early interest in machines was
inspired by his father's work"
(Notable). 1968
- At age 13 Jobs met, William Hewlett
who offered him a summer job at the
Hewlett-Packard plant. It was there, when
Jobs was 13, that he met the man with whom
he would invent "the first ready-made
personal computer"-- 1970
- going to work for Atari after
leaving Reed College, Jobs renewed his
friendship with Steve Wozniak. The two
designed computer games for Atari and a
telephone "blue box", getting much of
their impetus from the Homebrew Computer
Club. Beginning work in the Job's family
garage they managed to make their first
"killing" when the Byte Shop in Mountain
View bought their first fifty fully
assembled computers. On this basis the
Apple Corporation was founded, the name
based on Job's favorite fruit and the
logo. 1972
- Steve meets the 18 year old, college
drop-out Steve Wozniak (Lemelson-MIT). At
this time though, Jobs helped Wozniak sell
his "'blue box' an illegal pocket-size
telephone attachment that would allow the
user to make free long-distance
calls". 1974
-
Jobs graduated from high school, and
went to Reed College. After the first
semester, he dropped out of the school,
but stayed around the campus, "taking
classes in philosophy and immersing
himself in the counterculture" .
1974
- Jobs started working as a video game
designer for Atari, Inc., "a pioneer in
electronic arcade recreation" . After
working for several months and saving his
money, he then went to India with a friend
in search of spiritual enlightenment.
When
he returned, Jobs started attending weekly
meetings of Wozniak's Homebrew Computer
Club. While Wozniak was "content with the
joy of electronics . . . . [Jobs]
had his eye on marketability of electronic
products and persuaded Wozniak to work
with him toward building a personal
computer" . So with Jobs' "passionate
belief in bringing computer technology to
everyone" and Wozniak's "engineering
talent" they became a team (Lemelson-MIT).
They
"designed the Apple I in Jobs' bedroom and
. . . built the prototype in the Jobs'
garage" . To finance their company, Jobs
sold his Volkswagen van and Wozniak his
programmable calculator to raise $1,300.
Some weeks later, Jobs "secured the
company's first sale: 50 Apple I computers
at $666 each" . And Apple Computers Inc.,
was born.
The
Apple I lead to the Apple II. The
successful Apple II has been described as
"the Volkswagen of computers" . Jobs
"created the sleek design for the Apple
II" with its plastic casing and featuring
the Apple logo, "an apple with a missing
bite, playing on the word 'byte,' one of
the central units of information in
computer languages"
(Notable).
There were three
main factors in the Apple II's success.
One reason being it had an open system
that allowed for add-ons like modems. 1976
- They marketed it in 1976 at a price
of $666. Jobs and Wozniak put together
their first computer, called the Apple I.
The Apple I was the first single-board
computer with built-in video interface,
and on-board ROM, which told the machine
how to load other programs from an
external source. Jobs was marketing the
Apple I at hobbyists like members of the
Homebrew Computer Club who could now
perform their own operations on their
personal computers. Jobs and Wozniak
managed to earn $774,000 from the sales of
the Apple I. The following year, Jobs and
Wozniak developed the general purpose
Apple II. The design of the Apple II did
not depart from Apple I's simplistic and
compactness design. The Apple II was the
Volkswagon of computers. The Apple II had
built-in circuitry allowing it to
interface directly to a color video
monitor. Jobs encouraged independent
programmers to invent applications for
Apple II. The result was a library of some
16,000 software programs.
Quickly
setting the standard in personal
computers, the Apple II had earnings of
$139,000,000 within three years, a growth
of 700 percent.
TODAY'S
PUZZLE? - 2005 / A Brainboost
Answer
1978
- The second was that after 1978 the
computer came with a Wozniak engineered
disk drive. 1978
- The
Wozniak
engineered drive
was perfected after Jef Raskin joined
Apple in January 1978 as the 31st
employee. He later hired his former
student Bill Atkinson from UCSD to work at
Apple, and began the Macintosh project. He
was credited with the decision to use a
one-button mouse as part of the Apple
interface, a departure from the Xerox PARC
standard of a three-button mouse. He has
since stated that if it were he who had
redesign the interface, he would have used
a two button mouse. 1979
- Apple's devotees developed the spread
sheet program that only ran on Apple
Computers. One of those devotees was
Jef
Raskin. He was the human-computer
interface expert who began the Macintosh
project for Apple Computer and was the
author of The Humane Interface, which in
large part builds on his earlier work with
the Canon Cat. Raskin received a B.S.
Mathematics and B.A. in Philosophy from
the State University of New York and an
M.S. in Computer Science from the
Pennsylvania State University. As an
assistant professor at the University of
California, San Diego (UCSD), he taught
classes ranging from computer science to
photography. 1982
- Apple goes public. Impressed with
that growth, and a trend indicating an
additional worth of 35 to 40 percent, the
cautious underwriting firm of Hambrecht
& Quist in cooperation with Wall
Street's prestigious Morgan Stanley, Inc.,
took Apple public in 1980. The
underwriters price of $22 per share went
up to $29 the first day of trading,
bringing the market value of Apple to $1.2
billion. 1982
- Apple had sales of $583,000,000 up
74 percent from 1981. Its net earnings
were $1.06 a share, up 55 percent, and as
of December 1982, the company's stock was
selling for approximately $30 a share.
1983
- its compound growth rate was over
150% a year. Then IBM muscled into the
personal computer business. Two years
after introducing its PC, IBM passed Apple
in dollar sales of the machines. IBM's
dominance had made its operating system an
industry standard which was not compatible
with Apple's products. Jobs knew in order
to compete with IBM, he would have to make
the Apple compatible with IBM computers
and needed to introduce new computers that
could be marketed in the business world
which IBM controlled. To help him market
these new computers Jobs recruited John
Sculley from Pepsi Cola for a position as
president at Apple. 1983
- Jobs designed the Macintosh to
compete with the PC and, in turn, make
Apple's new products a success. In an
effort to revitalize the company and
prevent it from falling victim to
corporate bureaucracy, Jobs launched a
campaign to bring back the values and
entrepreneurial spirit that characterized
Apple in its garage shop days. In
developing the Macintosh, he tried to
re-create an atmosphere in which the
computer industry's highly
individualistic, talented, and often
eccentric software and hardware designers
could flourish. The Macintosh had 128K of
memory, twice that of the PC, and the
memory could be expandable up to192K. The
Mac's 32-bit microprocessor did more
things and out performed the PC's 16-bit
microprocessor. The larger concern of
management concerning the Macintosh was
not IBM compatible. This caused an uphill
fight for Apple in trying to sell
Macintosh to big corporations that where
IBM territory. "We have thought about this
very hard and it could be easy for us to
come out with an IBM look-alike product,
and put the Apple logo on it, and sell a
lot of Apples. Our earning per share would
go up and our stock holders would be
happy, but we think that would be the
wrong thing to do," says Jobs. The
Macintosh held the moments possibility
that computer technology would evolve
beyond the mindless crunching of numbers
for legions of corporate bean-counters. As
the print campaign claimed, the Macintosh
was the computer "for the rest of us."
1983
- Jobs lured John Scully from
Pepsi-Cola to help him compete, saying "If
you come to Apple you can change the
world" . 1984
- after the failed Apple III and Lisa
computers (Apple III had design flaws and
Lisa, though user friendly was too
expensive), Apple introduced the
Macintosh. Jobs designed it to compete
with the PC, and on Super Bowl Sunday in
1984, the Macintosh was unveiled with the
promise that "1984 would not be like 1984"
. The Macintosh, the first truly
user-friendly computer, with its mouse,
icons, and pop-up menus, was hailed by
Jobs as being "not just great . . . but
insanely great" (Levy, 27).
1984
-
Macintosh was introduced in
1984.
The Macintosh
was a success, "over 400,000 Macs were
sold in the first year of production," but
it did not ease any of the tension at
Apple. 1984
- the strategy Jobs used to introduce
the Macintosh in 1984 was radical. The
Macintosh, with all its apparent
vulnerability, was a revolutionary act
infused with altruism, a technological
bomb-throwing. When the machine was
introduced to the public on Super Bowl
Sunday it was, as Apple Chairman Steve
Jobs described it, "kind of like watching
the gladiator going into the arena and
saying, 'Here it is." [Scott, 1991,
p.71] The commercial had a young woman
athlete being chased by faceless
storm-troopers who raced past hundreds of
vacant eyed workers and hurled a
sledgehammer into the image of a menacing
voice. A transcendent blast. Then a calm,
cultivated speaker assured the astonished
multitudes that 1984 would not be like
1984. Macintosh had entered the arena.
That week, countless newspapers and
magazines ran stories with titles like
"What were you doing when the '1984'
commercial ran?"
Throughout
the development of the Macintosh, Jobs had
fanned the fervor of the design team by
characterizing them as brilliant,
committed marhinals. He repeatedly clothed
both public and private statements about
the machine in revolutionary, sometimes
violent imagery, first encouraging his
compatriots to see themselves as outlaws,
and then target the audience to imagine
themselves as revolutionaries. Jobs, like
all those who worked on the project, saw
the Macintosh as something that would
change the world. Jobs described his
Macintosh developing team as souls who
were "well grounded in the philosophical
traditions of the last 100 years and the
sociological traditions of the 60's. The
Macintosh team pursued their project
through grueling hours and against
formidable odds. A reporter who
interviewed the team wrote: "The machine's
development was, in turn, traumatic,
joyful, grueling, lunatic, rewarding and
ultimately the major event in the lives of
almost everyone involved". 1985
- NeXT, Wozniak left and Scully
demoted Jobs. Jobs then left Apple to form
his own company. This company, NeXT has a
focus on educational computing. Though the
final product sold poorly, its
"workstation concept with high-level
graphics and advanced technology resulted
in descovering animation. Subsequently he
started the NeXT Corporation to provide an
educational system at a reasonable price,
but found that software was a better
seller than hardware. 1985
- during a board meeting, Jobs said
"I've been thinking a lot and it's time
for me to get on with my life." He
resigned as chairman with the intention to
launch his own venture. His departure from
Apple allowed Jobs to revolutionize the
hardware industry with his new company
NextStep. 1986
- Pixar, co-founded by Jobs.
1989
- Jobs receiving the 1989 Software
Publishers Association's Lifetime
Achievement Award" (Notable ).
1991
- Jobs married Laurene Powell and they
now have two children. Jobs is presently
using his prestige and influence which he
earned at Apple to further advance
computer technology and provide an
alternative to Microsoft. Jobs feels
"Microsoft has not transformed itself into
an agent for improving things or a company
that will lead the next revolution in
software development" . Jobs has also
become "concerned because he sees
Microsoft competing very fiercely to put a
lot of companies out of business . .
.hurting innovation in the computer
industry" . Jobs would rather the public
use NeXT, instead of Microsoft.
1993
- After years of struggle and over
$250 million in investments in the firm,
his dreams were not coming to life and he
decided to terminate the hardware division
He realized that his knowledge and efforts
were better utilized in the software
industry. 1994
- NextStep software would
revolutionize the industry with a fresh
technology called OOP (Object-Oriented
Programming) that allowed programmers to
design software programs in a smaller
amount of time. Next Software was later
sold to Apple Computer in early
1997. 1995
- Pixar's first Academy Award-winning
Animated movie: Toy Story. 1998
- A Bug's Life (1998); 1999
- Toy Story 2 (1999); 2001
- Monsters, Inc. (2001); 2003
- Academy Award-winning Finding Nemo
(2003); and 2004
- The Incredibles
(2004). 2005
- Today, Apple continues to lead the
industry in innovation with its
award-winning desktop and notebook
computers, OS X operating system, and
iLife and professional applications. Apple
is also leading the digital music
revolution with its iPod portable music
players and iTunes online music store.
2005
- March 16 - Apple Seeks Bonus for
Steve Jobs
2006
-
January.
Intel Chips
- Putting
Intel Inside, Apple Rolls Out Line of Fast
PCs 2006
-
January.
Disney buys
Pixar