All
of the built-in apps on iPad were designed from the
ground up to take advantage of the large
Multi-Touch screen. And they work in any
orientation. So you can do things with these apps
that you can't do on any other device.
"Since
Apple's conception," says Josie Cory,
publisher/editor of Television International
Magazine, "we're still in business because of Steve
Jobs' efforts in developing the Apple Computer into
a desk-top media giant. Working hand in hand with
Internet media distributors like Google and Yahoo,
Jobs has given "a new on-line life and style" to
the telephone, print, radio, television and the
film industries with the new VoIP
system.
The Disney, Pixar $7.4
Billion Dollar deal is just one example. WiFi
communications, is a boon for TV broadcasting -
Watch Disney's ABC grow along with xingtv.com,
LookRadio, tviNews, iTunes and iPodcasting.
Cover Photos:
Top right photo
pictures Disney's Bob Iger shaking hands with Jobs,
and Stephen Wozniak with Jobs in 1975. Josie Cory
is shown leaving the Disney studio lot in Burbank,
after the announcement of the Pixar/Disney deal.
Both, ABC's legendary Sam Donaldson, and the
magazine he co-founded with Al Preiss, as DonPre
Publishing in 1956, have been reporting the news
for over fifty years. Steve Jobs has been the
NBS100 *EMw Achievement Award recipient - three
times. (*Electro-magnetic wave).
Steve Jobs. CEO, Apple,
CEO,
Pixar
Steve Jobs is the CEO of
Apple, which he co-founded in
1976, and Pixar, the
Academy-Award-winning animation
studios which he co-founded in
1986.
Apple ignited the personal
computer revolution in the 1970s
with the Apple II and reinvented
the personal computer in the
1980s with the Macintosh. Today,
Apple continues to lead the
industry in innovation with its
award-winning desktop and
notebook computers, OS X
operating system, and iLife and
professional applications. Apple
is also leading the digital music
revolution with its iPod portable
music players and iTunes online
music
store.
Pixar has created six of
the most successful and beloved
animated films of all time:
Academy Award-winning Toy Story
(1995); A Bug's Life (1998); Toy
Story 2 (1999); Monsters, Inc.
(2001); Academy Award-winning
Finding Nemo (2003); and The
Incredibles (2004). Pixar's six
films have grossed more than $3
billion at the worldwide box
office to
date
Steve grew up in the
apricot orchards which later
became known as Silicon Valley,
and still lives there with his
wife and three children.
Part
02 /
TIMELINE
-
Life
- ACHIEVEMENTS STEVE
PAUL JOBS
-- 1955
- Born.
Steve Paul Jobs was born on February 24,
Los Altos CA; He was raised by adoptive
parents Paul and Clara in Mountain View
and, later in Los Altos, California. His
father was a machinist at Spectra-Physics,
and his "early interest in machines was
inspired by his father's work"
(Notable). 1968
- At age 13 Jobs met, William Hewlett
who offered him a summer job at the
Hewlett-Packard plant. It was there, when
Jobs was 13, that he met the man with whom
he would invent "the first ready-made
personal computer"-- 1970
- going to work for Atari after
leaving Reed College, Jobs renewed his
friendship with Steve Wozniak. The two
designed computer games for Atari and a
telephone "blue box", getting much of
their impetus from the Homebrew Computer
Club. Beginning work in the Job's family
garage they managed to make their first
"killing" when the Byte Shop in Mountain
View bought their first fifty fully
assembled computers. On this basis the
Apple Corporation was founded, the name
based on Job's favorite fruit and the
logo. 1972
- Steve meets the 18 year old, college
drop-out Steve Wozniak (Lemelson-MIT). At
this time though, Jobs helped Wozniak sell
his "'blue box' an illegal pocket-size
telephone attachment that would allow the
user to make free long-distance
calls". 1974
-
Jobs graduated from high school, and
went to Reed College. After the first
semester, he dropped out of the school,
but stayed around the campus, "taking
classes in philosophy and immersing
himself in the counterculture" .
1974
- Jobs started working as a video game
designer for Atari, Inc., "a pioneer in
electronic arcade recreation" . After
working for several months and saving his
money, he then went to India with a friend
in search of spiritual enlightenment.
When
he returned, Jobs started attending weekly
meetings of Wozniak's Homebrew Computer
Club. While Wozniak was "content with the
joy of electronics . . . . [Jobs]
had his eye on marketability of electronic
products and persuaded Wozniak to work
with him toward building a personal
computer" . So with Jobs' "passionate
belief in bringing computer technology to
everyone" and Wozniak's "engineering
talent" they became a team (Lemelson-MIT).
They
"designed the Apple I in Jobs' bedroom and
. . . built the prototype in the Jobs'
garage" . To finance their company, Jobs
sold his Volkswagen van and Wozniak his
programmable calculator to raise $1,300.
Some weeks later, Jobs "secured the
company's first sale: 50 Apple I computers
at $666 each" . And Apple Computers Inc.,
was born.
The
Apple I lead to the Apple II. The
successful Apple II has been described as
"the Volkswagen of computers" . Jobs
"created the sleek design for the Apple
II" with its plastic casing and featuring
the Apple logo, "an apple with a missing
bite, playing on the word 'byte,' one of
the central units of information in
computer languages"
(Notable).
There were three
main factors in the Apple II's success.
One reason being it had an open system
that allowed for add-ons like modems. 1976
- They marketed it in 1976 at a price
of $666. Jobs and Wozniak put together
their first computer, called the Apple I.
The Apple I was the first single-board
computer with built-in video interface,
and on-board ROM, which told the machine
how to load other programs from an
external source. Jobs was marketing the
Apple I at hobbyists like members of the
Homebrew Computer Club who could now
perform their own operations on their
personal computers. Jobs and Wozniak
managed to earn $774,000 from the sales of
the Apple I. The following year, Jobs and
Wozniak developed the general purpose
Apple II. The design of the Apple II did
not depart from Apple I's simplistic and
compactness design. The Apple II was the
Volkswagon of computers. The Apple II had
built-in circuitry allowing it to
interface directly to a color video
monitor. Jobs encouraged independent
programmers to invent applications for
Apple II. The result was a library of some
16,000 software programs.
Quickly
setting the standard in personal
computers, the Apple II had earnings of
$139,000,000 within three years, a growth
of 700 percent.
TODAY'S
PUZZLE? - 2005 / A Brainboost
Answer
1978
- The second was that after 1978 the
computer came with a Wozniak engineered
disk drive. 1978
- The
Wozniak
engineered drive
was perfected after Jef Raskin joined
Apple in January 1978 as the 31st
employee. He later hired his former
student Bill Atkinson from UCSD to work at
Apple, and began the Macintosh project. He
was credited with the decision to use a
one-button mouse as part of the Apple
interface, a departure from the Xerox PARC
standard of a three-button mouse. He has
since stated that if it were he who had
redesign the interface, he would have used
a two button mouse. 1979
- Apple's devotees developed the spread
sheet program that only ran on Apple
Computers. One of those devotees was
Jef
Raskin. He was the human-computer
interface expert who began the Macintosh
project for Apple Computer and was the
author of The Humane Interface, which in
large part builds on his earlier work with
the Canon Cat. Raskin received a B.S.
Mathematics and B.A. in Philosophy from
the State University of New York and an
M.S. in Computer Science from the
Pennsylvania State University. As an
assistant professor at the University of
California, San Diego (UCSD), he taught
classes ranging from computer science to
photography. 1982
- Apple goes public. Impressed with
that growth, and a trend indicating an
additional worth of 35 to 40 percent, the
cautious underwriting firm of Hambrecht
& Quist in cooperation with Wall
Street's prestigious Morgan Stanley, Inc.,
took Apple public in 1980. The
underwriters price of $22 per share went
up to $29 the first day of trading,
bringing the market value of Apple to $1.2
billion. 1982
- Apple had sales of $583,000,000 up
74 percent from 1981. Its net earnings
were $1.06 a share, up 55 percent, and as
of December 1982, the company's stock was
selling for approximately $30 a share.
1983
- its compound growth rate was over
150% a year. Then IBM muscled into the
personal computer business. Two years
after introducing its PC, IBM passed Apple
in dollar sales of the machines. IBM's
dominance had made its operating system an
industry standard which was not compatible
with Apple's products. Jobs knew in order
to compete with IBM, he would have to make
the Apple compatible with IBM computers
and needed to introduce new computers that
could be marketed in the business world
which IBM controlled. To help him market
these new computers Jobs recruited John
Sculley from Pepsi Cola for a position as
president at Apple. 1983
- Jobs designed the Macintosh to
compete with the PC and, in turn, make
Apple's new products a success. In an
effort to revitalize the company and
prevent it from falling victim to
corporate bureaucracy, Jobs launched a
campaign to bring back the values and
entrepreneurial spirit that characterized
Apple in its garage shop days. In
developing the Macintosh, he tried to
re-create an atmosphere in which the
computer industry's highly
individualistic, talented, and often
eccentric software and hardware designers
could flourish. The Macintosh had 128K of
memory, twice that of the PC, and the
memory could be expandable up to192K. The
Mac's 32-bit microprocessor did more
things and out performed the PC's 16-bit
microprocessor. The larger concern of
management concerning the Macintosh was
not IBM compatible. This caused an uphill
fight for Apple in trying to sell
Macintosh to big corporations that where
IBM territory. "We have thought about this
very hard and it could be easy for us to
come out with an IBM look-alike product,
and put the Apple logo on it, and sell a
lot of Apples. Our earning per share would
go up and our stock holders would be
happy, but we think that would be the
wrong thing to do," says Jobs. The
Macintosh held the moments possibility
that computer technology would evolve
beyond the mindless crunching of numbers
for legions of corporate bean-counters. As
the print campaign claimed, the Macintosh
was the computer "for the rest of us."
1983
- Jobs lured John Scully from
Pepsi-Cola to help him compete, saying "If
you come to Apple you can change the
world" . 1984
- after the failed Apple III and Lisa
computers (Apple III had design flaws and
Lisa, though user friendly was too
expensive), Apple introduced the
Macintosh. Jobs designed it to compete
with the PC, and on Super Bowl Sunday in
1984, the Macintosh was unveiled with the
promise that "1984 would not be like 1984"
. The Macintosh, the first truly
user-friendly computer, with its mouse,
icons, and pop-up menus, was hailed by
Jobs as being "not just great . . . but
insanely great" (Levy, 27).
1984
-
Macintosh was introduced in
1984.
The Macintosh
was a success, "over 400,000 Macs were
sold in the first year of production," but
it did not ease any of the tension at
Apple. 1984
- the strategy Jobs used to introduce
the Macintosh in 1984 was radical. The
Macintosh, with all its apparent
vulnerability, was a revolutionary act
infused with altruism, a technological
bomb-throwing. When the machine was
introduced to the public on Super Bowl
Sunday it was, as Apple Chairman Steve
Jobs described it, "kind of like watching
the gladiator going into the arena and
saying, 'Here it is." [Scott, 1991,
p.71] The commercial had a young woman
athlete being chased by faceless
storm-troopers who raced past hundreds of
vacant eyed workers and hurled a
sledgehammer into the image of a menacing
voice. A transcendent blast. Then a calm,
cultivated speaker assured the astonished
multitudes that 1984 would not be like
1984. Macintosh had entered the arena.
That week, countless newspapers and
magazines ran stories with titles like
"What were you doing when the '1984'
commercial ran?"
Throughout
the development of the Macintosh, Jobs had
fanned the fervor of the design team by
characterizing them as brilliant,
committed marhinals. He repeatedly clothed
both public and private statements about
the machine in revolutionary, sometimes
violent imagery, first encouraging his
compatriots to see themselves as outlaws,
and then target the audience to imagine
themselves as revolutionaries. Jobs, like
all those who worked on the project, saw
the Macintosh as something that would
change the world. Jobs described his
Macintosh developing team as souls who
were "well grounded in the philosophical
traditions of the last 100 years and the
sociological traditions of the 60's. The
Macintosh team pursued their project
through grueling hours and against
formidable odds. A reporter who
interviewed the team wrote: "The machine's
development was, in turn, traumatic,
joyful, grueling, lunatic, rewarding and
ultimately the major event in the lives of
almost everyone involved". 1985
- NeXT, Wozniak left and Scully
demoted Jobs. Jobs then left Apple to form
his own company. This company, NeXT has a
focus on educational computing. Though the
final product sold poorly, its
"workstation concept with high-level
graphics and advanced technology resulted
in descovering animation. Subsequently he
started the NeXT Corporation to provide an
educational system at a reasonable price,
but found that software was a better
seller than hardware. 1985
- during a board meeting, Jobs said
"I've been thinking a lot and it's time
for me to get on with my life." He
resigned as chairman with the intention to
launch his own venture. His departure from
Apple allowed Jobs to revolutionize the
hardware industry with his new company
NextStep. 1986
- Pixar, co-founded by Jobs.
1989
- Jobs receiving the 1989 Software
Publishers Association's Lifetime
Achievement Award" (Notable ).
1991
- Jobs married Laurene Powell and they
now have two children. Jobs is presently
using his prestige and influence which he
earned at Apple to further advance
computer technology and provide an
alternative to Microsoft. Jobs feels
"Microsoft has not transformed itself into
an agent for improving things or a company
that will lead the next revolution in
software development" . Jobs has also
become "concerned because he sees
Microsoft competing very fiercely to put a
lot of companies out of business . .
.hurting innovation in the computer
industry" . Jobs would rather the public
use NeXT, instead of Microsoft.
1993
- After years of struggle and over
$250 million in investments in the firm,
his dreams were not coming to life and he
decided to terminate the hardware division
He realized that his knowledge and efforts
were better utilized in the software
industry. 1994
- NextStep software would
revolutionize the industry with a fresh
technology called OOP (Object-Oriented
Programming) that allowed programmers to
design software programs in a smaller
amount of time. Next Software was later
sold to Apple Computer in early
1997. 1995
- Pixar's first Academy Award-winning
Animated movie: Toy Story. 1998
- A Bug's Life (1998); 1999
- Toy Story 2 (1999); 2001
- Monsters, Inc. (2001); 2003
- Academy Award-winning Finding Nemo
(2003); and 2004
- The Incredibles
(2004). 2005
- Today, Apple continues to lead the
industry in innovation with its
award-winning desktop and notebook
computers, OS X operating system, and
iLife and professional applications. Apple
is also leading the digital music
revolution with its iPod portable music
players and iTunes online music store.
2005
- March 16 - Apple Seeks Bonus for
Steve Jobs 2005
March 110BonusforSteveJobsApple Seeks
to Boost Bonuses
March 16,
2005BonusforSteveJobsApple Seeks to Boost
Bonuses
Apple Computer Inc., whose
stock has more than tripled in the last
year on sales of its iPod music players,
said it wanted to boost cash awards to its
founder, Steve Jobs and other top managers
because its executive pay wasn't
competitive, according to a regulatory
filing
Tuesday.
CLICK FOR MORE
STORY 2006
-
January.
Disney buys
Pixar 2006 - January 11,
102
Apple Computer Powered By Intel Chips Putting Intel Inside, Apple
Rolls Out Line of Fast PCs 2006
-
January.
Intel Chips
- Putting
Intel Inside, Apple Rolls Out Line of Fast
PCs
The launch and record revenue last
quarter help lift the computer maker's
shares 6.3%;By Terril Yue Jones, Times
Staff Writer
January 11, 2006 / SAN FRANCISCO
&emdash; Steve Jobs did the talking
Tuesday, but it was Paul Otellini many
people heard.
Jobs, the chief executive of Apple
Computer Inc., was rolling out his
company's first computers powered by chips
made by Intel Corp., headed by
Otellini.
But as Jobs extolled the
performance of Apple's new Intel-powered
desktops and laptops -- and announced
record quarterly revenue -- many analysts
watching the presentation at the annual
Macworld Conference & Expo here
interpreted the alliance as a subtle
warning by Intel to its traditional PC
partners that they need to innovate
more.
A TV commercial promoting the new
iMacs and MacBook Pro says Intel
processors have been "freed" from being
"trapped inside PCs -- dull little boxes
-- performing dull little
tasks."
The message should be a "kick in
the pants" to Dell Inc., Hewlett-Packard
Co. and other PC makers that use Intel
chips, said Tim Bajarin, president of the
Silicon Valley consultancy Creative
Strategies.
"I think Intel is trying to spur
their existing PC customers to be more
creative," he
said.
Intel in recent years has
aggressively developed and marketed chips
to handle audio and video more
efficiently. Like many tech companies,
Intel wants to expand its influence to the
living room and control how people watch
TV, listen to music and share photos in
the Internet
era.
Problem is, computer makers -- and
most consumer electronics companies --
have had little success convincing
customers that their vision of a totally
connected home is worth the time, money
and hassle.
Apple, on the other hand, is known
for developing software that allows users
to easily make slick slide shows and home
movies, said Roger Kay, president of
research firm Endpoint Technologies.
Although Apple has just more than 4% of
the U.S. computer market, its sales are
growing fast with the help of its wildly
popular iPod music
players.
"If you're Intel and you're trying
to get the industry to do more digital
media, what better prod could you have
than Apple?" Kay said. "Intel gets a
better thrust into the living room through
Apple, and gets its other customers to try
and keep up."
The commercial was produced by
Apple and did not require Intel's
approval, said Deborah Conrad, an Intel
vice president of sales and marketing who
is in charge of the chip maker's Apple
business. "It's tongue-in-cheek, it's a
cool ad," Conrad said. "It doesn't mean we
agree that all our customers are making
boring little
boxes."
Apple's new computers use Intel's
Core Duo processor announced last week
that has two computing engines on a single
microprocessor. The machines are up to
five times faster than the ones they
replace. "These things are screamers,"
Jobs said.
Apple did not incorporate any of
the functions Intel unveiled last week as
part of its Viiv package of applications,
such as the ability to access TV and movie
content online with network, studio and
other partners.
Viiv PCs are designed to boost the
market for multimedia computers using
Microsoft Corp.'s Windows operating
system. The "Viiv strategy is much more
important to Intel growing new business
than it is to Apple," said Nathan
Brookwood, principal analyst at
semiconductor consultancy
Insight64.
Apple said last year that it would
replace IBM Corp. as its primary chip
supplier and that its first computer with
an Intel processor would arrive by June of
this year.
Also Tuesday, Apple said it had
record revenue of $5.7 billion last
quarter, boosted by sales of a record 14
million iPods. That disclosure and the
early unveilings of the Intel-based
machines helped lift shares of the
Cupertino, Calif.-based company $4.81, or
6.3%, to a record $80.86 during regular
trading Tuesday, and an additional $1.03
after hours.
2009
- January 5,
Letter by Steve Jobs. Dear Apple Community
For the first
time in a decade, I'm getting to spend the
holiday season with my family, rather than
intensely preparing for a Macworld
keynote.
Unfortunately,
my decision to have Phil deliver the
Macworld keynote set off another flurry of
rumors about my health, with some even
publishing stories of me on my
deathbed.
I've
decided to share something very personal
with the Apple community so that we can
all relax and enjoy the show tomorrow.
As
many of you know, I have been losing
weight throughout 2008. The reason has
been a mystery to me and my doctors. A few
weeks ago, I decided that getting to the
root cause of this and reversing it needed
to become my #1 priority.
Fortunately,
after further testing, my doctors think
they have found the cause&emdash;a hormone
imbalance that has been "robbing" me of
the proteins my body needs to be healthy.
Sophisticated blood tests have confirmed
this diagnosis.
The
remedy for this nutritional problem is
relatively simple and straightforward, and
I've already begun treatment. But, just
like I didn't lose this much weight and
body mass in a week or a month, my doctors
expect it will take me until late this
Spring to regain it. I will continue as
Apple's CEO during my recovery.
I
have given more than my all to Apple for
the past 11 years now. I will be the first
one to step up and tell our Board of
Directors if I can no longer continue to
fulfill my duties as Apple's CEO. I hope
the Apple community will support me in my
recovery and know that I will always put
what is best for Apple first.
So
now I've said more than I wanted to say,
and all that I am going to say, about
this. -- Steve
2009
- January 5. Statement by
Apple's Board of Directors
It is widely recognized both
inside and outside of Apple that Steve
Jobs is one of the most talented and
effective CEOs in the world.
As we have said before, if there ever
comes a day when Steve wants to retire or
for other reasons cannot continue to
fulfill his duties as Apple's CEO, you
will know it.
Apple
is very lucky to have Steve as its leader
and CEO, and he deserves our complete and
unwavering support during his
recuperation. He most certainly has that
from Apple and its Board. 2009
- January 14. Apple
Media Advisory / Apple CEO Steve Jobs
today sent the following email to all
Apple employees: Team,
I am sure all of you saw my
letter last week sharing something very
personal with the Apple community.
Unfortunately, the curiosity over my
personal health continues to be a
distraction not only for me and my family,
but everyone else at Apple as well. In
addition, during the past week I have
learned that my health-related issues are
more complex than I originally
thought.
In
order to take myself out of the limelight
and focus on my health, and to allow
everyone at Apple to focus on delivering
extraordinary products, I have decided to
take a medical leave of absence until the
end of June.
I
have asked Tim Cook to be responsible for
Apple's day to day operations, and I know
he and the rest of the executive
management team will do a great job. As
CEO, I plan to remain involved in major
strategic decisions while I am out. Our
board of directors fully supports this
plan.
I
look forward to seeing all of you this
summer. -- Steve