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The 3
E's - Electronic Entertainment Expo
2010
Los Angeles / The big
"3E" - "Electronic" -
"Entertainment" - "Expo" . . . owned
and operated by The
Entertainment Software Association
(ESA),
takes place Tuesday June 15th to June 17, but the
major industry events start before the actual
conference begins in hopes of capitalizing on the
most media buzz. In fact, this year's official
events wrap up on the first day of E3, leaving the
spotlight on the exhibitors at the Los Angeles
Convention Center on Wednesday, June 16th and June
17.
••••
E3, (the 3 E's for Electronic,
Entertainment, Expo), as it's known, opens its
doors only to industry professionals and reporters,
but most events are available to virtual "party
crashers" via live Web streams. However, there are
a few things open to the public.
••••
The Electronic Entertainment Expo, is an
annual trade show for the computer and video games
industry. It is owned and presented by the The
Entertainment Software Association (ESA), formerly
Interactive Digital Software Association. It is
used by many It video game developers to show off
their upcoming games and game-related hardware.
••••
The Electronic, Entertainment, Expo is
widely considered to be the ultimate expo in the
video game industry. Former attendees compare the
feeling of attending E3 to a kid in a candy store,
and many video game critics, including Gamespot,
G4, IGN, and Game Informer Magazine
routinely document the annual event and sometimes
even provide a series of E3 awards.
••••
E3 was invitation-only in 2007 and 2008,
reducing the number of attendees from 60,000 at E3
2006. A separate conference called the
Entertainment for All Expo was created to
accommodate the public demand for a major, annual
video game event; however, it has not been able to
replicate E3's success.
••••
E3 is widely regarded as the world's largest
regular convention for video games. Video game
companies generally spend more on their
presentations for E3 than any other convention
(including fancy decorations and pyrotechnics).
Major video game critics often have a "best of E3"
award session (similar to end-of-year award
sessions), and only E3 consistently features such
awards (for example, there is rarely a "Best of
TGS"" award session).
•03
/
E3
EXPO 2010 SCHEDULE
Sunday
Project
Natal:
E3 unofficially kicks off with this invitation-only
media event. Microsoft risked a lot on Project
Natal, which lets gamers play with their body via a
motion-sensor camera instead of a hand-held
controller. So Microsoft hired Cirque du Soleil to
show the device off. The Galen Center at USC, 3400
S. Figueroa St. L.A., (213) 821-4253. 6:30 p.m.;
airs on MTV on Tuesday.
Monday
Microsoft:
With a slate of new games including new
Gears of War and Fable, 2010 is huge for Xbox, and
Microsoft nabbed the first official E3 news
conference to show it. Expect more Natal-related
info, as well as upcoming game announcements. This
event is restricted to the 18-and-over crowd, so
expect some slightly adult-oriented content. The
Wiltern, 3790 Wilshire Blvd., (213) 388-1400, 10:30
p.m. with simultaneous broadcast on Spike TV.
Electronic Arts: EA owned E3 in 2009
with its incredible Mass Effect 2 footage, so it's
likely that this year's presentation will cause
significant media buzz. We're hoping for news on
Star Wars: Knights of the Old Republic. Los Angeles
Convention Center, 1201 S. Figueroa St., (800)
448-7775, with simultaneous broadcast on G4TV.com
at 2 p.m.
Ubisoft: This event will likely
introduce games that'll take up half your Christmas
list. Among the most anticipated is Dance on
Broadway, which sounds like Rock Band meets "Ugly
Betty." Los Angeles Theatre, 615 S. Broadway, (213)
629-2939 with simultaneous broadcast on G4TV.com at
5 p.m.
The VGChartz E3 2010 Party:
Industry-tracking site VGChartz.com will
break the E3 ice with a party at the Broadway Bar
in downtown L.A. that includes performances by
video game cover band Megas and chiptune rockers 8
Bit Weapon. 830 S. Broadway, 8 p.m. to 2 a.m.,
(213) 614-9909; no cover.
Tuesday
Nintendo: With 3 DS and Wii versions
of Metroid and Zelda dropping later this year, you
can bet your last mushroom that there's a lot to
look forward to. Nokia Theatre, 777 Chick Hearn
Court, (213) 763-6000, with simultaneous broadcast
on G4TV.com at 9 a.m.
••••Sony
Computer Entertainment: Will Move disappoint? Will
LittleBigPlanet 2 be as good as the first? The
excitement over these must-play games has
pre-cramped our thumbs in anticipation. Shrine
Auditorium, 665 W. Jefferson Blvd.; (213) 748-5116;
simultaneous broadcast on G4tv.com at 11:30
p.m.
••••
The West Coast Wigout: After a day of
convention center madness, this Alhambra gallery
will lure game geeks with six hours of art and live
video game music. Gallery Nucleus, 30 W. Main St.
(626) 458-7482; 6 p.m. to midnight; $10 advance,
$15 door.
Wednesday
Strikeforce Live: On the
occasion of EA Sports' upcoming mixed martial arts
video game MMA (release date TBA), kickboxing and
MMA promoters Strikeforce are hosting a major fight
night featuring several top fighters. This event
isn't technically part of E3, but given that
Strikeforce partnered heavily with EA to make the
new game, the timing is uncanny, isn't it? Nokia
Theatre, 7 p.m.; tickets from $40 to $100.
June 17
Video Games Live: What better way to
wrap up the E3 festivities than with a world-class
orchestra performing music from such games as Mega
Man, Halo and Final Fantasy? The event will include
a full symphony and choir as well as interactive
effects. Nokia Theatre, 8 p.m.; tickets from $24.50
to $74.50.
•04
/
Related
Stories
About the
ESA
••••
The Entertainment Software Association
(ESA), formerly Interactive Digital Software
Association, is the U.S. association exclusively
dedicated to serving the business and public
affairs needs of companies that publish computer
and video games for video game consoles, personal
computers, and the Internet.
••••
The ESA offers a range of services to
interactive entertainment software publishers
including a global anti-piracy program, business
and consumer research, government relations and
intellectual property protection efforts. The ESA
also owns and operates the E3 Expo. CLICK
FOR MORE ABOUT THE ESA,
www.theESA.com
• ESA
Members
••••
505 Games, Capcom USA, Inc., Crave
Entertainment, Disney Interactive Studios, Inc.,
Deep Silver Inc., Eidos Interactive, Electronic
Arts, Epic Games, Inc., Her Interactive, Inc.,
Ignition Entertainment, Ltd., Konami Digital
Entertainment America, Microsoft Corporation, MTV
Games, Namco Bandai Games America Inc., Natsume
Inc., Nexon America Inc., Nintendo of America Inc.,
NVIDIA Corporation, O-Games, Inc., Playlogic
Entertainment, Inc., Realtime Worlds, SEGA of
America, Inc., Seven45 Studios, Slang, Sony
Computer Entertainment America, Sony Online
Entertainment, Inc., SouthPeak Interactive
Corporation, Square Enix, Inc., Take-Two
Interactive Software, Inc., THQ, Inc., TECMO-KOEI
America Corporation, Trion Worlds, Ubisoft
Entertainment, Inc., Warner Bros. Interactive
Entertainment Inc., XSEED Games.
•05
/ The
Entertainment Software Association's
E3Expo
TVInews
Reporters Covering the Event: Gary Sunkin -
Josie Cory - Troy Cory - Jim Bennett - Victor
Caballero - A Gary Sunkin Report -
E3 Expo
The 10th Annual E3 Expo is now under way at the Los
Angeles Convention Center. The Expo runs through
May 12, 2006 to a sold
out crowd
of more than 400 exhibitors
covering space equivalent to more than 40
olympic
swimming pools. The
40,000
net square feet of space,
covers all five exhibit
halls.
E3Expo is the world's premier
trade show for computer and video games
and related products. The show, now
in its tenth year, is owned by the
Entertainment Software Association
(ESA), the U.S. association
dedicated to serving the business
and public affairs needs of the
companies publishing interactive
games for video game consoles,
handheld devices, personal
computers, and the Internet. For more
information, please visit
www.e3expo.com.
2007
REPORT
•••
The Electronic
Entertainment Expo (E3Expo) came to
a close today having hosted more
than 400 exhibitors in 540,000 net
square feet of exhibit space, a
total sell out for the show, the
Entertainment Software Association
(ESA) announced today. Sixty-five
thousand industry professionals from
a record 87 countries around the
globe gathered at the Los Angeles
Convention Center for the four-day
interactive entertainment
trade show.
•••
In 2007, E3
was invitation-only reducing the number of
attendees from 60,000 at E3 2006. A separate
conference called the Entertainment for All Expo
was created to accommodate the public demand for a
major, annual video game event; however, it has not
been able to replicate E3's
success.
•••
In addition to the
industry-only attendees, hundreds of
thousands of game
enthusiasts from around the globe flocked to
E3Insider
(www.e3insider.com), the show's
official "virtual gateway" for
consumers. In less than five days,
E3Insider logged more than 600,000
unique users and 10 million page
views. The Web site is a unique
attempt to bring the experience and
never-before-seen products of the
preeminent interactive
entertainment trade show to worldwide
audiences. Now in its second year,
the site offered the Web's most
comprehensive coverage of E3Expo
through an exclusive unedited "fancam" that
captured the event from the perspective of an avid
gamer, offering interactive
coverage, photo galleries, video clips, news
from exhibitors, and
interviews with industry leaders.
•07
/•We
are pleased that E3Expo's 12th anniversary show was
such a success, and offer
our sincere thanks to the many people who
have helped make it the
world's premier interactive entertainment
trade event over the past
decade," said Douglas Lowenstein, president of
the ESA, the trade
association that owns E3Expo and represents
U.S. computer and video game
publishers. "We look forward to another ten
years of providing exhibitors and
attendees with the best place in the
world to conduct the business of
games, and to experiencing the
extraordinary technological,
artistic, and creative advancements our
industry will achieve in the decade
to come."
•••Of
the exhibiting companies at this year's event, 183
were new additions,
reflecting the continuing vibrancy of the show
and high-levels of interest
in the games business. According to
exhibitors, approximately 1,000 of
the nearly 5,000 computer and video
game products displayed at E3Expo
2004 had never been seen before.
Exhibitors also reported that
almost three-quarters (72 percent) of
the products displayed at this
year's event would be found on store
shelves this holiday season.
•••The
2005 E3Expo conference program was the best
attended in the show's
ten-year history. This year's educational
conference and workshop
program featured a faculty of more than 160 of the
industry's leading experts
who shared their experience and insight with
attendees on a wide range of
the most current and critical industry
issues, including The New
Rules of Business; Game Development:
Opportunities and Challenges
Ahead; and Online, Mobile, Handheld Games:
Taking Measure of Their
Gaming Growth.
•06
/
Authenticate
Respectfully
Submitted
Josie
Cory
Publisher/Editor
TVI Magazine
\
We Preserve The
Moment
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E3
Electronic Entertainment
Expo -
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