2006/Images/back.gif 115 E3 Electronic Entertainment Expo - SMART90.com/tradeshows/expoE3-2010.htm




E3 Expo - 2010
June 15-17 2010 -- Los Angeles Convention Center

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E3 Expo - 2006 to 2010
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TVInews - 115 E3 Expo Entertainment Software Association - June - Los Angeles Convention Center. Josie Cory, Publisher/Editor TVI Magazine / Gary Sunkin Reports
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The Interactive Digital Software Association has changed its name to the Entertainment Software Association. The new website URL for the ESA is www.theESA.com. Please update your bookmarks

/ CLICK FOR MORE DIRECT TO: www.e3expo.com/

E3 Expo2006
The Entertainment Software Association

02 / The 3 E's - Electronic Entertainment Expo 2010

Los Angeles / The big "3E" - "Electronic" - "Entertainment" - "Expo" . . . owned and operated by The Entertainment Software Association (ESA), takes place Tuesday June 15th to June 17, but the major industry events start before the actual conference begins in hopes of capitalizing on the most media buzz. In fact, this year's official events wrap up on the first day of E3, leaving the spotlight on the exhibitors at the Los Angeles Convention Center on Wednesday, June 16th and June 17.

•••• E3, (the 3 E's for Electronic, Entertainment, Expo), as it's known, opens its doors only to industry professionals and reporters, but most events are available to virtual "party crashers" via live Web streams. However, there are a few things open to the public.
•••• The Electronic Entertainment Expo, is an annual trade show for the computer and video games industry. It is owned and presented by the The Entertainment Software Association (ESA), formerly Interactive Digital Software Association. It is used by many It video game developers to show off their upcoming games and game-related hardware.
•••• The Electronic, Entertainment, Expo is widely considered to be the ultimate expo in the video game industry. Former attendees compare the feeling of attending E3 to a kid in a candy store, and many video game critics, including Gamespot, G4, IGN, and Game Informer Magazine routinely document the annual event and sometimes even provide a series of E3 awards.
•••• E3 was invitation-only in 2007 and 2008, reducing the number of attendees from 60,000 at E3 2006. A separate conference called the Entertainment for All Expo was created to accommodate the public demand for a major, annual video game event; however, it has not been able to replicate E3's success.
•••• E3 is widely regarded as the world's largest regular convention for video games. Video game companies generally spend more on their presentations for E3 than any other convention (including fancy decorations and pyrotechnics). Major video game critics often have a "best of E3" award session (similar to end-of-year award sessions), and only E3 consistently features such awards (for example, there is rarely a "Best of TGS"" award session).

03 / E3 EXPO 2010 SCHEDULE

Project Natal: E3 unofficially kicks off with this invitation-only media event. Microsoft risked a lot on Project Natal, which lets gamers play with their body via a motion-sensor camera instead of a hand-held controller. So Microsoft hired Cirque du Soleil to show the device off. The Galen Center at USC, 3400 S. Figueroa St. L.A., (213) 821-4253. 6:30 p.m.; airs on MTV on Tuesday.

Microsoft: With a slate of new games including new Gears of War and Fable, 2010 is huge for Xbox, and Microsoft nabbed the first official E3 news conference to show it. Expect more Natal-related info, as well as upcoming game announcements. This event is restricted to the 18-and-over crowd, so expect some slightly adult-oriented content. The Wiltern, 3790 Wilshire Blvd., (213) 388-1400, 10:30 p.m. with simultaneous broadcast on Spike TV.
Electronic Arts: EA owned E3 in 2009 with its incredible Mass Effect 2 footage, so it's likely that this year's presentation will cause significant media buzz. We're hoping for news on Star Wars: Knights of the Old Republic. Los Angeles Convention Center, 1201 S. Figueroa St., (800) 448-7775, with simultaneous broadcast on G4TV.com at 2 p.m.
Ubisoft: This event will likely introduce games that'll take up half your Christmas list. Among the most anticipated is Dance on Broadway, which sounds like Rock Band meets "Ugly Betty." Los Angeles Theatre, 615 S. Broadway, (213) 629-2939 with simultaneous broadcast on G4TV.com at 5 p.m.
The VGChartz E3 2010 Party: Industry-tracking site VGChartz.com will break the E3 ice with a party at the Broadway Bar in downtown L.A. that includes performances by video game cover band Megas and chiptune rockers 8 Bit Weapon. 830 S. Broadway, 8 p.m. to 2 a.m., (213) 614-9909; no cover.

Nintendo: With 3 DS and Wii versions of Metroid and Zelda dropping later this year, you can bet your last mushroom that there's a lot to look forward to. Nokia Theatre, 777 Chick Hearn Court, (213) 763-6000, with simultaneous broadcast on G4TV.com at 9 a.m.
••••Sony Computer Entertainment: Will Move disappoint? Will LittleBigPlanet 2 be as good as the first? The excitement over these must-play games has pre-cramped our thumbs in anticipation. Shrine Auditorium, 665 W. Jefferson Blvd.; (213) 748-5116; simultaneous broadcast on G4tv.com at 11:30 p.m.
•••• The West Coast Wigout: After a day of convention center madness, this Alhambra gallery will lure game geeks with six hours of art and live video game music. Gallery Nucleus, 30 W. Main St. (626) 458-7482; 6 p.m. to midnight; $10 advance, $15 door.

Strikeforce Live: On the occasion of EA Sports' upcoming mixed martial arts video game MMA (release date TBA), kickboxing and MMA promoters Strikeforce are hosting a major fight night featuring several top fighters. This event isn't technically part of E3, but given that Strikeforce partnered heavily with EA to make the new game, the timing is uncanny, isn't it? Nokia Theatre, 7 p.m.; tickets from $40 to $100.

June 17
Video Games Live: What better way to wrap up the E3 festivities than with a world-class orchestra performing music from such games as Mega Man, Halo and Final Fantasy? The event will include a full symphony and choir as well as interactive effects. Nokia Theatre, 8 p.m.; tickets from $24.50 to $74.50.

04 / Related Stories
About the ESA
•••• The Entertainment Software Association (ESA), formerly Interactive Digital Software Association, is the U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish computer and video games for video game consoles, personal computers, and the Internet.
•••• The ESA offers a range of services to interactive entertainment software publishers including a global anti-piracy program, business and consumer research, government relations and intellectual property protection efforts. The ESA also owns and operates the E3 Expo. CLICK FOR MORE ABOUT THE ESA, www.theESA.com

• ESA Members
•••• 505 Games, Capcom USA, Inc., Crave Entertainment, Disney Interactive Studios, Inc., Deep Silver Inc., Eidos Interactive, Electronic Arts, Epic Games, Inc., Her Interactive, Inc., Ignition Entertainment, Ltd., Konami Digital Entertainment America, Microsoft Corporation, MTV Games, Namco Bandai Games America Inc., Natsume Inc., Nexon America Inc., Nintendo of America Inc., NVIDIA Corporation, O-Games, Inc., Playlogic Entertainment, Inc., Realtime Worlds, SEGA of America, Inc., Seven45 Studios, Slang, Sony Computer Entertainment America, Sony Online Entertainment, Inc., SouthPeak Interactive Corporation, Square Enix, Inc., Take-Two Interactive Software, Inc., THQ, Inc., TECMO-KOEI America Corporation, Trion Worlds, Ubisoft Entertainment, Inc., Warner Bros. Interactive Entertainment Inc., XSEED Games.

05 / The Entertainment Software Association's E3Expo
TVInews Reporters Covering the Event: Gary Sunkin - Josie Cory - Troy Cory - Jim Bennett - Victor Caballero - A Gary Sunkin Report - E3 Expo

The 10th Annual E3 Expo is now under way at the Los Angeles Convention Center. The Expo runs through May 12, 2006 to a sold ou
t crowd of more than 400 exhibitors covering space equivalent to more than 40 olympic swimming pools. The 40,000 net square feet of space, covers all five exhibit halls.

E3Expo is the world's premier trade show for computer and video games and related products. The show, now in its tenth year, is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit www.e3expo.com.
••• The Electronic Entertainment Expo (E3Expo) came to a close today having hosted more than 400 exhibitors in 540,000 net square feet of exhibit space, a total sell out for the show, the Entertainment Software Association (ESA) announced today. Sixty-five thousand industry professionals from a record 87 countries around the globe gathered at the Los Angeles Convention Center for the four-day interactive entertainment trade show.
••• In 2007, E3 was invitation-only reducing the number of attendees from 60,000 at E3 2006. A separate conference called the Entertainment for All Expo was created to accommodate the public demand for a major, annual video game event; however, it has not been able to replicate E3's success.
••• In addition to the industry-only attendees, hundreds of thousands of game enthusiasts from around the globe flocked to E3Insider (www.e3insider.com), the show's official "virtual gateway" for consumers. In less than five days, E3Insider logged more than 600,000 unique users and 10 million page views. The Web site is a unique attempt to bring the experience and never-before-seen products of the preeminent interactive entertainment trade show to worldwide audiences. Now in its second year, the site offered the Web's most comprehensive coverage of E3Expo through an exclusive unedited "fancam" that captured the event from the perspective of an avid gamer, offering interactive coverage, photo galleries, video clips, news from exhibitors, and interviews with industry leaders.
07 /We are pleased that E3Expo's 12th anniversary show was such a success, and offer our sincere thanks to the many people who have helped make it the world's premier interactive entertainment trade event over the past decade," said Douglas Lowenstein, president of the ESA, the trade association that owns E3Expo and represents U.S. computer and video game publishers. "We look forward to another ten years of providing exhibitors and attendees with the best place in the world to conduct the business of games, and to experiencing the extraordinary technological, artistic, and creative advancements our industry will achieve in the decade to come."
•••Of the exhibiting companies at this year's event, 183 were new additions, reflecting the continuing vibrancy of the show and high-levels of interest in the games business. According to exhibitors, approximately 1,000 of the nearly 5,000 computer and video game products displayed at E3Expo 2004 had never been seen before. Exhibitors also reported that almost three-quarters (72 percent) of the products displayed at this year's event would be found on store shelves this holiday season.
•••The 2005 E3Expo conference program was the best attended in the show's ten-year history. This year's educational conference and workshop program featured a faculty of more than 160 of the industry's leading experts who shared their experience and insight with attendees on a wide range of the most current and critical industry issues, including The New Rules of Business; Game Development: Opportunities and Challenges Ahead; and Online, Mobile, Handheld Games: Taking Measure of Their Gaming Growth.
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