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FISHRGAME
_____________
Feature
Stories -
042005-04
/ Week
Convergence
Ending January, 23 2004
///WEEK
IN REVIEW
• • TOP STORIES -- Jan.
16-21
Mark Soval of
VRA TelePlay Pictures says the Google, Yahoo move
to Web video play is a must.
• •
Jan 24, 2005 / Mark Soval of VRA TelePlay
Pictures, agrees with, that anyone in the search
engine business -- should be closly related to
those in the entertainment business, and especially
-- Streaming Video. This will be demonstrated in
the next couple of days, by Yahoo's move to
Hollywood.
• •Soval, the spokesman for Video
Record Albums, better known on the Web as: VRA
TelePlay Previews, lookradio.com, xingtv.com and
vratv.com, says "it's about time one of the big
search engines enters the next big wave of the TV
screen." Can you imagine how many DVDs will be sold
either on Amazon or by the studios or movie stars
own "Movies for Sale" Web
page?
• •It was just announced in SAN
FRANCISCO, that the two rival firms, will offer
services that will help users find video
programming online. Google Inc. and Yahoo Inc. will
open a new front in their Internet battle today
when they plan to unveil dueling efforts to let
users hunt through the content of television
shows.
• • Google Video will let people
look for text in the closed-captioning of
television shows on PBS, C-SPAN, Fox News, ABC and
other channels. Google has been recording thousands
of hours of programming with its own equipment and
hopes to eventually let people watch the content
through Google Video.
• • "The
entry in this field controlled by copyrights, is
very risky," says Soval, if it is not handle with
the same grace, Steve Jobs did, when introducing
the ipod to the general public, it could take a
little bit longer than neccesary."
• • "It's
diplomatic," said Gary Stein, a senior analyst with
Jupiter Research. "If they went full bore and said,
'Click here to watch "Good Morning America," ' it
would take an industry that's already uneasy with
their content being available online and make them
even more uneasy. Now that they've got something
out there, they can continue
negotiations."
• • The TV industry has reason to
be nervous. There is no shortage of TV programs
available for downloading on the Internet -- and
the vast majority of them are bootlegged. The most
popular TV bootlegs available through file-sharing
programs such as BitTorrent and eDonkey are today's
hit shows, some of which are shared by tens of
thousands of people, according to BayTSP, a Los
Gatos, Calif.-based firm that tracks online
piracy.
• • "You can find every television
show imaginable, ranging from old 'Star Trek'
episodes to things that haven't even hit the TV
yet," said BayTSP Chief Executive Mark Ishikawa.
"And it's a growing
problem."
• • Google is trying to create a
legal way to connect Web surfers with programs, so
it's urging rights holders to make more videos
available online -- just like it's doing with book
publishers in Google Print. The incentive is
creating more pages to plaster with ads and more
loyalty to its search
engine.
• • Yahoo Video Search, which has
been available in an experimental form since last
month, scours the Web for video clips. And Yahoo
plans to announce today that its video search
engine will soon include news clips from Bloomberg
and the BBC that are indexed by
closed-captioning.
• • Although it's unclear how
these efforts -- and others pursued by smaller
players in the online world -- will fare, many say
video searches could provide an entirely new way
for people to find, and view, television
programming.
• • "Just think of the number of
hits these folks from Google get every day," said
Brian Lamb, founder and chief executive of C-SPAN,
one channel participating in Google Video. "We're
not really sure where they're going to go with
this, but we're all
ears."
• • Yahoo and Google have taken
very different
approaches.
• • Yahoo, which provides a wide
array of services on its website, offers people the
ability to search for links to videos posted on the
Internet and has made some video content, including
music videos and film trailers, available on
Yahoo.com. Yahoo also offers ways for publishers to
submit their videos for
inclusion.
• • As for Google Video, it will
start small, as did Google Print, an effort
launched last year to digitize books and make them
available on the Web.
• • The two services together
highlight the company's drive to put more of the
world online, allowing Web surfers to eventually
"Google" almost any kind of information as easily
as a Web page.
• • Google's search service works
by archiving the closed-captioning text, which
broadcasters provide for the deaf. Users can read
excerpts from shows that turn up in a search, see
still images and find out when the program will air
again.
• • Google Video won't play video
clips -- yet. By initially taking a conservative
approach with the service, analysts said, Google
appears to be showing off what's possible in video
search while trying to avoid scaring television
executives who fear that the Internet will siphon
away viewers.
• • Eventually, though, Google
will try to get permission to show clips. That
could spur a broader move to put TV programs
online, much as Apple Computer Inc. made music
downloads legitimate through its iTunes Music
Store, analysts said.
• • "It's their effort to
demonstrate to the studio bosses that they want to
work with them," said Charlene Li, an analyst with
Forrester Research.
• • With high-speed connections
linking more people to the Web, Google and Yahoo
aren't the only companies looking to help people
find and watch video
clips.
• • America Online Inc. also is
searching the Web for links to videos to include in
its search engine, along with start-ups like Blinkx
and IceRocket.com. But Google is taking a different
approach. Its engineers in December began digitally
recording shows on PBS, C-SPAN, Fox News, ABC and
other channels. Google stored the shows on its vast
computer network and indexed them through
closed-captioning.
• • Although Google could have
added those television clips to its search engine,
analysts said, the company wanted to avoid
copyright battles with producers. So it limited the
results of Google Video searches to text excerpts
and still images, hoping to send a message to
television executives that the popular search
engine could steer more viewers to their
shows.
• • "It's diplomatic," said Gary
Stein, a senior analyst with Jupiter Research. "If
they went full bore and said, 'Click here to watch
"Good Morning America," ' it would take an industry
that's already uneasy with their content being
available online and make them even more uneasy.
Now that they've got something out there, they can
continue negotiations."
• • The TV industry has reason to
be nervous. There is no shortage of TV programs
available for downloading on the Internet -- and
the vast majority of them are bootlegged. The most
popular TV bootlegs available through file-sharing
programs such as BitTorrent and eDonkey are today's
hit shows, some of which are shared by tens of
thousands of people, according to BayTSP, a Los
Gatos, Calif.-based firm that tracks online
piracy.
• • "You can find every television
show imaginable, ranging from old 'Star Trek'
episodes to things that haven't even hit the TV
yet," said BayTSP Chief Executive Mark Ishikawa.
"And it's a growing
problem."
• • Google is trying to create a
legal way to connect Web surfers with programs, so
it's urging rights holders to make more videos
available online -- just like it's doing with book
publishers in Google Print. The incentive is
creating more pages to plaster with ads and more
loyalty to its search
engine.
• • For example, Google Video will
let someone planning a trip to Napa Valley seek
restaurant and hotel recommendations not just on
Web pages but also in travel shows on
TV.
• • But Stein, the analyst, noted
that Google's current approach would not serve the
main need of Web surfers looking for video clips --
that is, the video itself. People searching for
video footage of last month's tsunami, for example,
didn't want transcripts of news reports -- they
wanted to watch the water rush in to better
understand the
devastation.
• • Video clips are coming, said
Jennifer Feikin, director of Google Video. But
though Google considers text excerpts and still
images from shows fair game legally, she said the
company wouldn't offer video playback without
getting permission from the people who own the
rights to the shows.
• • "Of paramount importance to
Google is respecting the interest of copyright
holders," she said. "We take a very conservative
approach to how much content of other people's we
will put in our service."
///
• •
------------------------------------------------------------------------
NEWS
CONVERGENCE
///
Center
Page / Feature
NEWS CONVERGENCE
Feature
TIMELINE: Top Stories To
Start The Week With:
Copyright
Protection / The U.S. is a party to international
treaties that prohibit copyright renewal
requirements.
• • YES90 / "Let a Thousand
Googles Bloom," LATimes Commentary, Jan 12 2005:
Lawrence Lessig may be right that requiring
periodic copyright renewal would make it easier to
determine what works are protected, but he ignores
one major reason we eliminated copyright renewals
in the first place.
• • The U.S. is a party to
international treaties that prohibit copyright
renewal requirements. We agreed to these treaties
and eliminated our copyright renewal requirement
after suffering many years of uncertain protection
of American works in foreign
countries.
• • At a time when the export of
intellectual property is a significant portion of
our economy, the U.S. needs to exercise caution
before abrogating treaties that protect the works
of its authors.
///
ByLines:
Editors Note
Servey
Bin
Bylines
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for the future?
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-----It
just goes to show you, says Troy about the TV and
Film industry -- "NOTHING IN THIS WORLD IS
PERMANENT" . . . so follow the
money -
- and
take some advice from a dinner-time chat with
"Stonehead" --
Disappointments Are Great! Follow
the Money . . . the Internet and the Smart- Daaf
Boys.
///
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Cory
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TVI Magazine
TVI
Magazine, tviNews.net, Associated Press, Reuters,
BBC, LA Times, NY Times, VRA's D-Diaries, Press
Releases, They Said It Tracking Model, and
SmartSearch were used in compiling and ascertaining
this Yes90 news report.
©2004-2006. Copyright. All
rights reserved by: TVI Publications, VRA TelePlay
Pictures and Big Six Media Entertainments. Tel/Fax:
323 462.1099.
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