TVI Magazine is not responsible
for the content of external InterNet sites
FISHRGAME
_____________
Feature
Stories -
052005-05
/ Week tviNews
Convergence
WEEK IN REVIEW
• • TOP STORIES CONVERGING INTO -
February
Mark
Soval of VRA TelePlay Pictures says the Yahoo Move
to Hollywood is a must.
• •
Jan 25, 2005 / Mark Soval of VRA TelePlay
Pictures, agrees with most movie makers, that
"Yahoo Inc., is making g
• • The Internet giant is leasing
as much as 256,000 square feet in Santa Monica,
deepening its ties to Hollywood and Streaming
Video, continued Soval.
This was ascertained yesterday, January
25th, that Yahoo has agreed to lease part of a
Santa Monica office complex for up to $100 million
in one of the largest commercial real estate deals
in Los Angeles County in the last
year.
• •Soval, the spokesman for Video
Record Albums, known better on the Web as: VRA
TelePlay Previews, lookradio.com, xingtv.com and
vratv.com, say's "it's about time" one of the big
search engines enters the next big wave. Can you
imagine how many DVDs will be sold either on Amazon
or their own Studio Web
page?
• • The Sunnyvale, Calif.-based
Internet company will lease as much as 256,000
square feet in Colorado Center -- soon to be known
as Yahoo Center -- for 10 years. The complex is
owned by Chicago-based Equity Office
Properties.
• • Yahoo's headquarters will
remain in Northern California, but the vast
expansion in Santa Monica will split the company's
center of gravity between Hollywood and Silicon
Valley. Yahoo's newly formed media group, headed by
former ABC television network Chairman Lloyd Braun,
will be based in Yahoo
Center.
• • That will allow executives to
rub elbows with Hollywood deal makers without the
hassle of flying in from Northern California, said
investment banker Gary
Adelson.
• • "It's certainly an advantage
to be close to these guys," said Adelson, managing
director of media, sports and entertainment at
investment bank Houlihan Lokey Howard & Zukin.
"At the very least, you're in the
know."
• • David Garrity, an analyst with
investment bank Caris & Co., said it made
"eminent business sense" for Yahoo's creative
people to be as close to their content peers as
possible. "The cross-fertilization possibilities
are endless."
• • A Yahoo spokeswoman declined
to discuss details of the
lease.
• • Real estate experts estimate
that the company will have enough room for about
1,000 employees at the Santa Monica complex, where
tenants include advertising agency Rubin Postaer
& Associates, cable broadcaster HBO, Internet
security provider Symantec Corp. and the home
entertainment division of Metro-Goldwyn-Mayer
Inc.
• • Some Yahoo employees will be
relocated from Sunnyvale and New York, and two
Yahoo offices on the Westside, on Pennsylvania
Avenue and Olympic Boulevard, will be closed by
2006.
• • Yahoo's courtship of Hollywood
accelerated in 2001 when former Warner Bros.
co-Chairman Terry Semel took over as chief
executive. At the time, Yahoo was losing money and
struggling in the dot-com
crash.
• • Semel turned the company
around in part by greenlighting key acquisitions,
including the online advertising company Overture
Services Inc., and persuading the world's biggest
advertisers to boost their online
spending.
• • Last year Yahoo earned $840
million on sales of $3.6 billion, both records.
• • With the company in sound
financial shape, Yahoo is deepening its ties to the
entertainment industry. In November it hired Braun
to run the media and entertainment unit. Though
some software engineers will stay in Sunnyvale,
Yahoo said, many other employees in Yahoo's movies,
finance, sports, news, games, music and health
teams will move to Santa
Monica.
• • Yahoo said it planned to fill
the space through such consolidation and by the
aggressive hiring of media experts in the Los
Angeles region.
• • Entertainment content will
become increasingly important as more people access
the Internet by high-speed connections, Yahoo said.
The goal is to strike more deals with television,
music and movie producers, such as the recent
collaboration with Mark Burnett Productions to
promote "The Apprentice" and "The Contender" on
Yahoo. The company also gained exclusive rights to
show short political satire films by JibJab Media
Inc.
• • Braun said Yahoo was moving to
"put a turbocharger on this area of the company" in
a way its executives couldn't by telephone or
occasional visits.
• • "When you look at the breadth
of the content providers in Southern California
versus Sunnyvale, we think there's a lot more
opportunity in Southern California," he said. "I
think we will have a competitive advantage by being
in that arena and leveraging those relationships."
• • Colorado Center, formerly
known as MGM Plaza, is a draw for tech and
entertainment businesses, said Jerry Porter, who
represented Yahoo in the
transaction.
• • "It's a campus environment you
can't get anywhere else on the Westside," he said.
• • Equity Office Properties
bought the complex in July for $450 million. The
1.1-million square-foot complex was built in phases
beginning in the early 1980s and is now about 97%
leased, said Bert Dezzutti, Equity Office
Properties' senior vice president in Southern
California.
• • Yahoo may eventually seek to
expand into the entire property, though for now the
landlord is glad to have a diverse tenant mix,
Dezzutti said.
• • "We definitely see that Yahoo
has big plans, and we would love to accommodate
them," Dezzutti said. "They have a lot of
flexibility to grow."
• • Yahoo will move into 65,000
square feet at 2401 Colorado Ave. this summer. It
has agreed to occupy a total of 229,000 square feet
in that building and at 2425 Colorado Ave. by
2008.
• • The company is expected to
take over 26,000 square feet in another building in
the complex for executive
offices.
• • In November, Yahoo agreed to
expand Overture Services, which inserts advertising
into Web search results, in two buildings being
erected at the former Lockheed Martin Corp. Skunk
Works site in Burbank. Real Estate data provider
CoStar Group Inc. said that lease, for 300,300
square feet, was the largest in Los Angeles County
last year, followed by SBC's agreement to take
235,929 square feet in downtown Los Angeles.
///
///
• •
------------------------------------------------------------------------
NEWS
CONVERGENCE
///
Center
Page / Feature
TIMELINE:
Top Stories To Start The Week
With:
///
ByLines:
Editors Note
Larry
Page
Bylines
TVI
Magazine ONLINE / IS YOUR INDUSTRY WEB SITE Ready
for the future?
-----
TVI
Magazine introduces here a new marketing forum for
the international television industry: a dynamic
online service on its YES90 and tvinews.net web
sites. TVI Magazine will now effectively serve the
new marketing needs of all entertainment companies
with a tool that offers almost instantaneous
promotion updates. Company promotional material
that appears on TVI Magazine's Web site can be
hyperlinked with the company's own URL. TVI
Magazine can also link the ads to a special Web
page for the advertiser and then link that page to
the advertiser's URL.
-----
To
ensure that visitors find their way to promotion
information and product updates, TVI Magazine is
listing TVI Magazine Online on more than 250 of the
world's most popular search engines and electronic
directories.
-----
Online
ad space can be purchased in monthly increments
(with a one-month minimum). At renewal time,
advertisers can change their ad and/or move it to
another space if one is available. The TVI Magazine
Web site will indicate the total number of hits on
the home page per month and per day, enabling
advertisers to monitor their reach and billings
regularly.
-----
TVI
Magazine has two key pages for ad placement: the
index page (home page) and the main page (main page
of articles). Less expensive ad space is available
on article pages. Advertisers can provide the
artwork and/or logo, either by submitting the file
electronically or via an existing graphic on the
Web that TVI Magazine's online team can
grab.
-----
Most
ads can be posted on the TVI Magazine site within a
few hours. However, in the event that any graphic
manipulation is required, one must allow more time
before the ad is posted, usually two to seven
business days for a static banner and up to 10
business days for an animated banner ad.
-----It
just goes to show you, says Troy about the TV and
Film industry -- "NOTHING IN THIS WORLD IS
PERMANENT" . . . so follow the
money -
- and
take some advice from a dinner-time chat with
"Stonehead" --
Disappointments Are Great! Follow
the Money . . . the Internet and the Smart- Daaf
Boys.
///
Return
ˆ
To
Top
Respectfully
Submitted
Josie
Cory
Publisher/Editor
TVI Magazine
TVI
Magazine, tviNews.net, Associated Press, Reuters,
BBC, LA Times, NY Times, VRA's D-Diaries, Press
Releases, They Said It Tracking Model, and
SmartSearch were used in compiling and ascertaining
this Yes90 news report.
©2004-2006. Copyright. All
rights reserved by: TVI Publications, VRA TelePlay
Pictures and Big Six Media Entertainments. Tel/Fax:
323 462.1099.
LookRadio.com
-
Do
it with movies, slide shows and
music!
-----
Smart90's
24-hour, 365 days-a-year Broadband S90tv
WebMagic
web page is the simplest way to add the WebMagic to
your existing web pages. It's an Exciting New Way
to Advertise.
-----
Advertise
Now on Smart90.com and utilize S90tv's Web Magic on
your own domain. Email
your insertion order and advertising copy or banner
requests to the attention of: Advertising Marketing
Director at
look@smart90.com™.
- -----To
get you started today, you can attach to your
Email, your logo, slides, transparencies,
illustrations, photographs or other computer
graphics. The materials will be forwarded directly
to our art department.-
- -----
Advertising
material must be received by the 10th of every
month to be included in the following scheduled
print magazine issue. In regards to our daily
tviNews.net edition, your banner, logo, web movie,
slide show or 60x500 animated banner, that is to be
headlined at the top of our featured news page, as
a linkonad or smartkudoad,
can be Emailed to us at your convenience.
- -----
Or
better yet, tell us where to go to fetch the
information -- this way it will be much quicker to
get you up and running. For Ad rates please click
on: TVI
Advertising Rates.
Please
read: "How
Do We Do Business?
We Preserve The
Moment
Returnˆ
To Top
|
