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122005 - / Steve Jobs / Front Cover Vol 49-POW74 /
NEWS Convergence - 12th Week of 122005
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ABOUT THE PERSON OF THE WEEK / 60
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Feature Story / Apple Computer Inc., wants to pay bonuses to its founder, Steve Jobs and other top managers. Chief Executive Steve Jobs, 50, received $1 in salary and no bonus or restricted stock for the year ended Sept. 25,.

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TVIs PERSON OF THE WEEK and NBS100 Winner
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Ilustrates the timeline of the Wireless Telephone, (Radio) -- invented by Nathan B. Stubblefield in 1892, -- to the date of induction of this week's Person of the Week and winner of the Nathan B. Stubblefield, NBS100 *EMw Achievement Award. (*Electro-magnetic wave).

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About The Person Of The Week / TVI60
Steve Jobs
Chairman and CEO of Apple Computers and Pixar, 1986
Co-Founder of Apple Computers, 1976; and Pixar
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TVI's PERSON OF THE WEEK
1305 - / Barry Diller
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4904 - / Josie Cory, U.S.A
4804 - / Rupert Murdoch, U.S.A.
4704 - / Silvio Berlusconi, Italy
4604 - / Ma Yuzhen, China
4504 - / Rod Stewart, U.S.A
4404 - / Sir Richard Branson
4304 - / Bill Gates
4204 - / Paul Allen
4104 - / Sam Donaldson
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Feature Story

#110BonusforSteveJobsApple Seeks to Boost Bonuses
• •
March 16, 2005BonusforSteveJobsApple Seeks to Boost Bonuses
• •
Apple Computer Inc., whose stock has more than tripled in the last year on sales of its iPod music players, said it wanted to boost cash awards to its founder, Steve Jobs and other top managers because its executive pay wasn't competitive, according to a regulatory filing Tuesday.
• •
Chief Executive Steve Jobs, 50, received $1 in salary and no bonus or restricted stock for the year ended Sept. 25, Apple said in the filing with the Securities and Exchange Commission. In the year-earlier period, he got a $1 salary and $74.8 million in restricted stock, which replaced options that were no longer profitable. Those shares vest in March 2006.
• •
Apple, co-founded by Jobs in 1976, wants to boost cash bonuses because executives at rival companies are paid better, according to a study it commissioned. The bonuses might make it easier for Apple to hang on to executives while competitors such as Dell Corp. and Sony Corp. try to copy the success of the iPod digital music player.
• • The Company in 2004 boosted restricted stock awards, which vest in two stages over four years. Restricted shares worth a total of $25.5 million were paid to four top executives who received none in the previous year. They are Timothy Cook, executive vice president of worldwide sales and operations; iPod Vice President Jonathan Rubenstein; Johnson; and Tevanian.
• •
Those stock option and restricted share grants were infrequent and didn't make up for the disparity in cash pay between Apple executives and their peers at other companies, according to Apple's pay study, which was included in the SEC filing.
• •
Apple spokesman Steve Dowling didn't immediately return a call seeking comment.
• •
Jobs, who owns 10 million Apple shares, or about a 1.2% stake, has been paid a $1 salary since he returned to the company in 1997; he also owns 52% of Pixar, worth $2.73 billion.

///

Center Page / TIMELINE

STEVE PAUL JOBS --
1955 - Born. Steve Paul Jobs was born on February 24, Los Altos CA; He was raised by adoptive parents Paul and Clara in Mountain View and, later in Los Altos, California. His father was a machinist at Spectra-Physics, and his "early interest in machines was inspired by his father's work" (Notable).
1968 - At age 13 Jobs met, William Hewlett who offered him a summer job at the Hewlett-Packard plant. It was there, when Jobs was 13, that he met the man with whom he would invent "the first ready-made personal computer"--
1970 - going to work for Atari after leaving Reed College, Jobs renewed his friendship with Steve Wozniak. The two designed computer games for Atari and a telephone "blue box", getting much of their impetus from the Homebrew Computer Club. Beginning work in the Job's family garage they managed to make their first "killing" when the Byte Shop in Mountain View bought their first fifty fully assembled computers. On this basis the Apple Corporation was founded, the name based on Job's favorite fruit and the logo.
1972 - Steve meets the 18 year old, college drop-out Steve Wozniak (Lemelson-MIT). At this time though, Jobs helped Wozniak sell his "'blue box' an illegal pocket-size telephone attachment that would allow the user to make free long-distance calls" .
1974 - Jobs graduated from high school, and went to Reed College. After the first semester, he dropped out of the school, but stayed around the campus, "taking classes in philosophy and immersing himself in the counterculture" .
1974 - Jobs started working as a video game designer for Atari, Inc., "a pioneer in electronic arcade recreation" . After working for several months and saving his money, he then went to India with a friend in search of spiritual enlightenment.
• •
When he returned, Jobs started attending weekly meetings of Wozniak's Homebrew Computer Club. While Wozniak was "content with the joy of electronics . . . . [Jobs] had his eye on marketability of electronic products and persuaded Wozniak to work with him toward building a personal computer" . So with Jobs' "passionate belief in bringing computer technology to everyone" and Wozniak's "engineering talent" they became a team (Lemelson-MIT).
• •
They "designed the Apple I in Jobs' bedroom and . . . built the prototype in the Jobs' garage" . To finance their company, Jobs sold his Volkswagen van and Wozniak his programmable calculator to raise $1,300. Some weeks later, Jobs "secured the company's first sale: 50 Apple I computers at $666 each" . And Apple Computers Inc., was born.
• •
The Apple I lead to the Apple II. The successful Apple II has been described as "the Volkswagen of computers" . Jobs "created the sleek design for the Apple II" with its plastic casing and featuring the Apple logo, "an apple with a missing bite, playing on the word 'byte,' one of the central units of information in computer languages" (Notable). There were three main factors in the Apple II's success. One reason being it had an open system that allowed for add-ons like modems.
1976 - They marketed it in 1976 at a price of $666. Jobs and Wozniak put together their first computer, called the Apple I. The Apple I was the first single-board computer with built-in video interface, and on-board ROM, which told the machine how to load other programs from an external source. Jobs was marketing the Apple I at hobbyists like members of the Homebrew Computer Club who could now perform their own operations on their personal computers. Jobs and Wozniak managed to earn $774,000 from the sales of the Apple I. The following year, Jobs and Wozniak developed the general purpose Apple II. The design of the Apple II did not depart from Apple I's simplistic and compactness design. The Apple II was the Volkswagon of computers. The Apple II had built-in circuitry allowing it to interface directly to a color video monitor. Jobs encouraged independent programmers to invent applications for Apple II. The result was a library of some 16,000 software programs.
• •
Quickly setting the standard in personal computers, the Apple II had earnings of $139,000,000 within three years, a growth of 700 percent.
1978 - The second was that after 1978 the computer came with a Wozniak engineered disk drive.
1978 - The Wozniak engineered drive was perfected after Jef Raskin joined Apple in January 1978 as the 31st employee. He later hired his former student Bill Atkinson from UCSD to work at Apple, and began the Macintosh project. He was credited with the decision to use a one-button mouse as part of the Apple interface, a departure from the Xerox PARC standard of a three-button mouse. He has since stated that if it were he who had redesign the interface, he would have used a two button mouse.
1979 - Apple's devotees developed the spread sheet program that only ran on Apple Computers. One of those devotees was Jef Raskin. He was the human-computer interface expert who began the Macintosh project for Apple Computer and was the author of The Humane Interface, which in large part builds on his earlier work with the Canon Cat. Raskin received a B.S. Mathematics and B.A. in Philosophy from the State University of New York and an M.S. in Computer Science from the Pennsylvania State University. As an assistant professor at the University of California, San Diego (UCSD), he taught classes ranging from computer science to photography.
1982 - Apple goes public. Impressed with that growth, and a trend indicating an additional worth of 35 to 40 percent, the cautious underwriting firm of Hambrecht & Quist in cooperation with Wall Street's prestigious Morgan Stanley, Inc., took Apple public in 1980. The underwriters price of $22 per share went up to $29 the first day of trading, bringing the market value of Apple to $1.2 billion.
1982 - Apple had sales of $583,000,000 up 74 percent from 1981. Its net earnings were $1.06 a share, up 55 percent, and as of December 1982, the company's stock was selling for approximately $30 a share.
1983 - its compound growth rate was over 150% a year. Then IBM muscled into the personal computer business. Two years after introducing its PC, IBM passed Apple in dollar sales of the machines. IBM's dominance had made its operating system an industry standard which was not compatible with Apple's products. Jobs knew in order to compete with IBM, he would have to make the Apple compatible with IBM computers and needed to introduce new computers that could be marketed in the business world which IBM controlled. To help him market these new computers Jobs recruited John Sculley from Pepsi Cola for a position as president at Apple.
1983 - Jobs designed the Macintosh to compete with the PC and, in turn, make Apple's new products a success. In an effort to revitalize the company and prevent it from falling victim to corporate bureaucracy, Jobs launched a campaign to bring back the values and entrepreneurial spirit that characterized Apple in its garage shop days. In developing the Macintosh, he tried to re-create an atmosphere in which the computer industry's highly individualistic, talented, and often eccentric software and hardware designers could flourish. The Macintosh had 128K of memory, twice that of the PC, and the memory could be expandable up to192K. The Mac's 32-bit microprocessor did more things and out performed the PC's 16-bit microprocessor. The larger concern of management concerning the Macintosh was not IBM compatible. This caused an uphill fight for Apple in trying to sell Macintosh to big corporations that where IBM territory. "We have thought about this very hard and it could be easy for us to come out with an IBM look-alike product, and put the Apple logo on it, and sell a lot of Apples. Our earning per share would go up and our stock holders would be happy, but we think that would be the wrong thing to do," says Jobs. The Macintosh held the moments possibility that computer technology would evolve beyond the mindless crunching of numbers for legions of corporate bean-counters. As the print campaign claimed, the Macintosh was the computer "for the rest of us."
1983 - Jobs lured John Scully from Pepsi-Cola to help him compete, saying "If you come to Apple you can change the world" .
1984 - after the failed Apple III and Lisa computers (Apple III had design flaws and Lisa, though user friendly was too expensive), Apple introduced the Macintosh. Jobs designed it to compete with the PC, and on Super Bowl Sunday in 1984, the Macintosh was unveiled with the promise that "1984 would not be like 1984" . The Macintosh, the first truly user-friendly computer, with its mouse, icons, and pop-up menus, was hailed by Jobs as being "not just great . . . but insanely great" (Levy, 27).
1984 - Macintosh was introduced in 1984. The Macintosh was a success, "over 400,000 Macs were sold in the first year of production," but it did not ease any of the tension at Apple.
1984 - the strategy Jobs used to introduce the Macintosh in 1984 was radical. The Macintosh, with all its apparent vulnerability, was a revolutionary act infused with altruism, a technological bomb-throwing. When the machine was introduced to the public on Super Bowl Sunday it was, as Apple Chairman Steve Jobs described it, "kind of like watching the gladiator going into the arena and saying, 'Here it is." [Scott, 1991, p.71] The commercial had a young woman athlete being chased by faceless storm-troopers who raced past hundreds of vacant eyed workers and hurled a sledgehammer into the image of a menacing voice. A transcendent blast. Then a calm, cultivated speaker assured the astonished multitudes that 1984 would not be like 1984. Macintosh had entered the arena. That week, countless newspapers and magazines ran stories with titles like "What were you doing when the '1984' commercial ran?"
• •
Throughout the development of the Macintosh, Jobs had fanned the fervor of the design team by characterizing them as brilliant, committed marhinals. He repeatedly clothed both public and private statements about the machine in revolutionary, sometimes violent imagery, first encouraging his compatriots to see themselves as outlaws, and then target the audience to imagine themselves as revolutionaries. Jobs, like all those who worked on the project, saw the Macintosh as something that would change the world. Jobs described his Macintosh developing team as souls who were "well grounded in the philosophical traditions of the last 100 years and the sociological traditions of the 60's. The Macintosh team pursued their project through grueling hours and against formidable odds. A reporter who interviewed the team wrote: "The machine's development was, in turn, traumatic, joyful, grueling, lunatic, rewarding and ultimately the major event in the lives of almost everyone involved".
1985 - NeXT, Wozniak left and Scully demoted Jobs. Jobs then left Apple to form his own company. This company, NeXT has a focus on educational computing. Though the final product sold poorly, its "workstation concept with high-level graphics and advanced technology resulted in descovering animation. Subsequently he started the NeXT Corporation to provide an educational system at a reasonable price, but found that software was a better seller than hardware.
1985 - during a board meeting, Jobs said "I've been thinking a lot and it's time for me to get on with my life." He resigned as chairman with the intention to launch his own venture. His departure from Apple allowed Jobs to revolutionize the hardware industry with his new company NextStep.
1986 - Pixar, co-founded by Jobs.
1989 - Jobs receiving the 1989 Software Publishers Association's Lifetime Achievement Award" (Notable ).
1991 - Jobs married Laurene Powell and they now have two children. Jobs is presently using his prestige and influence which he earned at Apple to further advance computer technology and provide an alternative to Microsoft. Jobs feels "Microsoft has not transformed itself into an agent for improving things or a company that will lead the next revolution in software development" . Jobs has also become "concerned because he sees Microsoft competing very fiercely to put a lot of companies out of business . . .hurting innovation in the computer industry" . Jobs would rather the public use NeXT, instead of Microsoft.
1993 - After years of struggle and over $250 million in investments in the firm, his dreams were not coming to life and he decided to terminate the hardware division He realized that his knowledge and efforts were better utilized in the software industry.
1994 - NextStep software would revolutionize the industry with a fresh technology called OOP (Object-Oriented Programming) that allowed programmers to design software programs in a smaller amount of time. Next Software was later sold to Apple Computer in early 1997.
1995 - Pixar's first Academy Award-winning Animated movie: Toy Story.
1998 - A Bug's Life (1998);
1999 - Toy Story 2 (1999);
2001 - Monsters, Inc. (2001);
2003 - Academy Award-winning Finding Nemo (2003); and
2004 - The Incredibles (2004).
2005 - Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also leading the digital music revolution with its iPod portable music players and iTunes online music store.
2005 - March 16 - Apple Seeks Bonus for Steve Jobs

///

ByLines: Editors Note
• • The name Pixar, first came to the attention of Josie Cory, the new publisher/owner of Television International Magazine, in 1987. It was a press release announcing the newly formed animation organization created by Steve Jobs, the co-founder of Apple.
• • Sometimes, during a dinner time chat, she'll share the two reasons for choosing the Apple as the computer to publish TVI. The first, was because Troy Cory's Vine Street Video Center stage facilities, had been using them for years to edit and transmit short televisiion photos and music over a telephone line, and the second reason, because of a joke. She says, when her husband, (Troy Cory), told me the one about, "it was Eve who invented the Apple, because she took the first byte -- to this day, I have never stopped using the Apple to publish the magazine, tvinews, and LookRadio's VRA TelePlay DVDs."
• • Quark Xpress was the application used to format its pages. "The name Macintosh computer, was named by the late Jef Raskin, (died, February 26, 2005. Jef stated in April, 1996 that he named the succulent McIntosh, after his, "favorite kind of eatin' apple". He said he changed the spelling of the name "to avoid potential conflict with McIntosh, the audio equipment manufacturer."
• •
Raskin joined the fledgling Apple as employee No. 31 in 1978 after graduating from the State University of New York at Stony Brook with degrees in math and philosophy and earning a master's degree in computer science at Penn State University. At Apple, he first worked as manager of publications and later became head of the team developing the Macintosh computer.
• •
Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also leading the digital music revolution with its iPod portable music players and iTunes online music store.
• •
Pixar has created six of the most successful and beloved animated films of all time: Academy Award-winning Toy Story (1995); A Bug's Life (1998); Toy Story 2 (1999); Monsters, Inc. (2001); Academy Award-winning Finding Nemo (2003); and The Incredibles (2004). Pixar's six films have grossed more than $3 billion at the worldwide box office to date.
• •
Steve grew up in the apricot orchards which later became known as Silicon Valley, and still lives there with his wife and three children.

\-----"It just goes to show you, says", Josie Cory -- "NOTHING IN THIS WORLD IS PERMANENT" . . . so follow the money - - and take some advice from a dinner-time chat with "Stonehead" -- Disappointments Are Great! Follow the Money . . . the Internet and the Smart- Daaf Boys.

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