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Google.com., Yahoo.com, Xingtv.com, and congming90.com (the Chinese word meaning smart90), -- all have a license to operate in China,
• • 20th week 2005 / Google.com., Yahoo.com, Xingtv.com, and TVIs congming90.com (the Chinese word meaning smart90), -- all have one thing in common in China, all have a license to operate in China, and all have been branding their name for years. But, be as it may, it'll be a battle between the protal giants Yahoo and Google, as to who will be the largest U.S. search engine Company in China, the world's second-largest Internet market.
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The Web giant, which makes its money from searches, advertising and other services, is hiring staff with the aim of opening an office in the country this year, the sources said Wednesday.
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One person familiar with the matter said that the office would most likely be in Shanghai and that Google was forming a team to target corporate customers for advertising sales.
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A Google spokeswoman had no comment on those matters.
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The news came on the same day that Microsoft Corp. announced two ventures to expand its presence in China
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China had 94 million Internet users at the end of last year, more than any other country except the U.S. The figure is expected to grow to 134 million by the end of this year, according to official data.
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But major players must cope with rampant censorship in China. Most firms voluntarily block searches on sensitive topics, including the Falun Gong spiritual movement and the 1989 crackdown on pro-democracy protesters in Tiananmen Square.
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Google itself fell victim to a periodic blocking of some websites in 2002, when people who tried to access Google's Chinese language site were routed to an array of other similar sites.
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China's online search market totaled about 1.25 billion yuan ($150 million) last year, up 81% from 2003, according to Shanghai iResearch. But competition is intensifying.
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Google last year purchased a small stake in China's leading search engine, Baidu.com, which is moving to have its stocks listed on an overseas exchange.
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Baidu led the market with a 36.3% share, followed by Yahoo with 22.7% and Google with 21.2%.
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Google has not commented on the strategy behind the purchase.
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But it may be hoping an expansion in China can help it sustain its rapid growth pace, reflected by a near-sixfold rise in first-quarter profit that was announced last month.
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Its stock has leapt nearly 170% since an initial public offering in August. Shares of Google were up $3.49 at $231.29 in Nasdaq trading Wednesday.
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Other rivals include Nasdaq-listed Sohu.com Inc., whose name means "search fox" in Chinese. Microsoft's MSN network also operates a search engine at its China site, china.msn.com.
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On Wednesday, Microsoft announced two ventures designed to expand its MSN presence in China to offer "the full gamut of [what] a true Internet portal should be," the company said.
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Both ventures involve relatively unknown Chinese players, with one centered on Microsoft's traditional MSN Web-based services and the other on services for mobile phones.


ByLines: Editors Note

More Articles • Converging News 202005 / TeleCom Buy Outs and Asset Seizure Boom

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Josie Cory
Publisher/Editor TVI Magazine
TVI Magazine, tviNews.net, YES90, Your Easy Searh, Associated Press, Reuters, BBC, LA Times, NY Times, VRA's D-Diaries, Industry Press Releases, They Said It and SmartSearch were used in compiling and ascertaining this Yes90 news report.
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