102Google Users Should Stay Attached to Googles When Search
and Buying -- It's just smart
Google Want Users to Stay Attached to
Google When Search and Buying.
May `9, 2005 / The Web giant just
announced a service that lets people customize their home
page. That'll boost our ad revenue and websites connected to
Google, says Mark Sovol of
After successful Beta Test, the service
marks Google's first attempt to bring together many of its
disparate services in one popular place: the white space
below its Web-search box at http://www.google.com .
And it's similar to all-in-one Consumer
Buy/Sell Internet sites, or portals, such as: My Smart90 and
Yes90 Your Easy Search,, Yahoo Inc.'s My Yahoo, Microsoft
Corp.'s My MSN and America Online Inc.'s My
Just don't call Google's offering a
"It's not a portal," said Google Chief
Executive Eric Schmidt. "It's a personalization
Whatever it is, the service makes
official something that Google watchers have suspected but
company executives have long denied: Once content to quickly
send Web surfers to other websites, Google is now trying to
hang on to them longer.
Google executives said they wouldn't
place targeted ads on the home page but might do so in the
future. Regardless, analysts said, Google's new strategy
should boost its advertising
"If people are going to the site and
spending more time there, they'll be seeing more ads and
clicking on them," said Denise Garcia, a media and
advertising analyst with Gartner.
Google has been criticized for its
piecemeal product strategy. The company offers dozens of
seemingly unrelated services, such as Gmail for e-mail and
Picasa for photo sharing. But unlike its rivals, Google
generally doesn't tie them
Andy Beal, a vice president at Internet
marketing firm WebSourced Inc., said Google's new service
was crucial and long overdue.
"To get to all the Google properties,
you've had to go to your Internet Explorer bookmarks and
click on each one," said Beal, who also runs the website
Search Engine Lowdown. "Every time you ask someone to go
from one website to another, you risk losing them to a
competitor. With the personalized home page, Google has got
some control over where they go."
Marissa Mayer, Google's director of
consumer Web products, says many Google users prefer the
sparse home page, which has changed little since its
introduction in September 1998. But Google created the
personalized home-page service in response to the increasing
numbers of users who requested a way to use their various
Google services without having to visit each
"The goal is to get users the
information they want," Mayer
The service is available through
labs.google.com. Users must sign up for a free Google
They can switch between the
personalized page and the standard, stripped-down Google.com
by clicking a link.
"This is an alternative," Mayer said.
"We're not doing away with the classic home page."
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Users Should Stay Attached to Googles When Search
and Buying -- It's just smart
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