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• • 102Google Users Should Stay Attached to Googles When Search and Buying -- It's just smart business.
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Google Want Users to Stay Attached to Google When Search and Buying.
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May `9, 2005 / The Web giant just announced a service that lets people customize their home page. That'll boost our ad revenue and websites connected to Google, says Mark Sovol of TVInews."
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After successful Beta Test, the service marks Google's first attempt to bring together many of its disparate services in one popular place: the white space below its Web-search box at http://www.google.com .
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And it's similar to all-in-one Consumer Buy/Sell Internet sites, or portals, such as: My Smart90 and Yes90 Your Easy Search,, Yahoo Inc.'s My Yahoo, Microsoft Corp.'s My MSN and America Online Inc.'s My AOL.
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Just don't call Google's offering a portal.
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"It's not a portal," said Google Chief Executive Eric Schmidt. "It's a personalization tool."
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Whatever it is, the service makes official something that Google watchers have suspected but company executives have long denied: Once content to quickly send Web surfers to other websites, Google is now trying to hang on to them longer.
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Google executives said they wouldn't place targeted ads on the home page but might do so in the future. Regardless, analysts said, Google's new strategy should boost its advertising revenue.
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"If people are going to the site and spending more time there, they'll be seeing more ads and clicking on them," said Denise Garcia, a media and advertising analyst with Gartner.
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Google has been criticized for its piecemeal product strategy. The company offers dozens of seemingly unrelated services, such as Gmail for e-mail and Picasa for photo sharing. But unlike its rivals, Google generally doesn't tie them together.
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Andy Beal, a vice president at Internet marketing firm WebSourced Inc., said Google's new service was crucial and long overdue.
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"To get to all the Google properties, you've had to go to your Internet Explorer bookmarks and click on each one," said Beal, who also runs the website Search Engine Lowdown. "Every time you ask someone to go from one website to another, you risk losing them to a competitor. With the personalized home page, Google has got some control over where they go."
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Marissa Mayer, Google's director of consumer Web products, says many Google users prefer the sparse home page, which has changed little since its introduction in September 1998. But Google created the personalized home-page service in response to the increasing numbers of users who requested a way to use their various Google services without having to visit each one.
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"The goal is to get users the information they want," Mayer said.
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The service is available through labs.google.com. Users must sign up for a free Google account.
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They can switch between the personalized page and the standard, stripped-down Google.com by clicking a link.
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"This is an alternative," Mayer said. "We're not doing away with the classic home page."


ByLines: Editors Note

More Articles • Converging News 202005 / TeleCom Buy Outs and Asset Seizure Boom

Respectfully Submitted
Josie Cory
Publisher/Editor TVI Magazine
TVI Magazine, tviNews.net, YES90, Your Easy Searh, Associated Press, Reuters, BBC, LA Times, NY Times, VRA's D-Diaries, Industry Press Releases, They Said It and SmartSearch were used in compiling and ascertaining this Yes90 news report.
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Yes90 tviNews 102Google Users Should Stay Attached to Googles When Search and Buying -- It's just smart business • / Television International Magazine's Person Of The Week POW 212005 - / NEWS Convergence - 21th Week of 2005 / Feature Story • 102GoogleUsersStayAttached.htm Smart90, s90tv, lookradio, tvimagazine, dv90, vratv, xingtv, Ddiaries, nbs100, Look Radio, Josie Cory, Television With No Borders

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