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• 102 Apple's Switch To Intel Chips, Will Open The Door
For Compatable PCs and
Macs
•
•
25th Week 2005 / Just as predicted by those people in the
know, the transition will lead to produce Macs that are
compatible with Windows. In fact it'll open the Mac to
software titles now available only to Windows users.
•
•
Apple TV ads will no longer mock the Intel Corp. chip. In
the old days, Apple had the Pentium II glued to a snail and
the toasted bunny suit were supposed to suggest that Apple's
Macintosh computers were simply
faster.
•
•
How times have changed. Apple CEO Steve Jobs warmly embraced
Intel Chief Executive Paul Otellini this week as they
announced that Macs will switch to chips built by the same
company that has made a fortune selling the hardware that
powers PCs running Microsoft Corp.'s Windows operating
system.
•
•
Though the transition is likely to be rocky at first for
Apple, programmers and customers, the move could lead to
Macs that are both more competitive and more compatible with
Windows. It could even open the Mac to software titles now
available only to Windows
users.
•
•
At the same time, Apple would retain as much control as it
wants over its software and
brand.
•
•
Beyond the future performance and energy efficiency
improvements Intel has promised, Apple could deploy an Intel
security scheme that could allow Apple to keep its operating
system locked to Macs. Apple also could tap a separate Intel
technology that lets multiple operating systems run
efficiently on a single
chip.
•
•
Such advances could be critical for Apple, which has gained
a reputation for building innovative and stylish machines
that run Apple's own, acclaimed Mac OS X operating system.
By not allowing clones, as are common in the Windows world,
Apple can still charge a premium and differentiate
itself.
•
•
After all, the microprocessor may be the brain of a
computer, but the soul is provided by the software, which
Apple has said will continue to be locked to its
systems.
•
•
Apple's business model of selling its own computers and
operating system stems from 1970s, when Jobs and friend
Steve Wozniak were pioneering the personal computer industry
from a Silicon Valley garage. At the time, a fledgling
company then-called Micro-Soft was just getting
started.
•
•
That changed in the early 1980s, when International Business
Machines Corp. rushed to put out a personal computer that
could compete against Apple. Big Blue integrated hardware
and software from other companies -- namely, Intel and
Microsoft -- into its
systems.
•
•
IBM famously failed to stop competitors from copying its PC.
A healthy IBM clone industry grew, fueled by the support of
software developers, who saw the huge business opportunity
in the volume of clone PCs being
purchased.
•
•
Apple continued to sell systems based on non-Intel
processors and its own software. Even in 1984, when it
launched the first Mac, it stuck with Motorola chips and its
own software.
•
•
In the 1990s, Motorola and Apple joined forces with IBM,
which by then long realized it had lost control of the PC,
to build the more powerful PowerPC microprocessor to do
battle with WinTel.
•
•
But Apple's market share continued to slide. Corporations
and consumers embraced Windows-based systems because they
could run more programs. Software developers loved WinTel
because it guaranteed a huge
market.
•
•
Apple became the niche player it is today, with just 2.3
percent of the worldwide market, according to the latest
figures from the research firm
IDC.
•
•
Still, Jobs managed to continue marketing the Mac as the
Porsche of the PC industry.
•
•
But IBM and Motorola, which last year spun off its chip
business into Freescale Semiconductor Inc., haven't been
able to give Apple what it needs. Freescale's G4 has seen
only incremental improvements in performance while IBM's G5
runs too hot for notebook
computers.
•
•
And so Jobs went chip
hunting.
•
•
Intel promises Apple fast, energy-efficient chips,
manufacturing reliability and possibly even lower
prices.
•
•
Apple could lose control of its operating system when it
starts using next year the same hardware that powers the
Windows world.
•
•
That's where the new technologies come into play and why
Apple is so willing to make a move.
///
_________
ByLines:
Editors Note
More Articles
• Converging
News 252005 / TeleCom Buy Outs and Asset Seizure
Boom
Respectfully
Submitted
Josie
Cory
Publisher/Editor
TVI Magazine
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Press, Reuters, BBC, LA Times, NY Times, VRA's D-Diaries,
Industry Press Releases, They Said It and SmartSearch were
used in compiling and ascertaining this Yes90 news
report.
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Entertainments. Tel/Fax: 323 462.1099.
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