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• • 102 Apple's Switch To Intel Chips, Will Open The Door For Compatable PCs and Macs
25th Week 2005 / Just as predicted by those people in the know, the transition will lead to produce Macs that are compatible with Windows. In fact it'll open the Mac to software titles now available only to Windows users.
Apple TV ads will no longer mock the Intel Corp. chip. In the old days, Apple had the Pentium II glued to a snail and the toasted bunny suit were supposed to suggest that Apple's Macintosh computers were simply faster.
How times have changed. Apple CEO Steve Jobs warmly embraced Intel Chief Executive Paul Otellini this week as they announced that Macs will switch to chips built by the same company that has made a fortune selling the hardware that powers PCs running Microsoft Corp.'s Windows operating system.
Though the transition is likely to be rocky at first for Apple, programmers and customers, the move could lead to Macs that are both more competitive and more compatible with Windows. It could even open the Mac to software titles now available only to Windows users.
At the same time, Apple would retain as much control as it wants over its software and brand.
Beyond the future performance and energy efficiency improvements Intel has promised, Apple could deploy an Intel security scheme that could allow Apple to keep its operating system locked to Macs. Apple also could tap a separate Intel technology that lets multiple operating systems run efficiently on a single chip.
Such advances could be critical for Apple, which has gained a reputation for building innovative and stylish machines that run Apple's own, acclaimed Mac OS X operating system. By not allowing clones, as are common in the Windows world, Apple can still charge a premium and differentiate itself.
After all, the microprocessor may be the brain of a computer, but the soul is provided by the software, which Apple has said will continue to be locked to its systems.
Apple's business model of selling its own computers and operating system stems from 1970s, when Jobs and friend Steve Wozniak were pioneering the personal computer industry from a Silicon Valley garage. At the time, a fledgling company then-called Micro-Soft was just getting started.
That changed in the early 1980s, when International Business Machines Corp. rushed to put out a personal computer that could compete against Apple. Big Blue integrated hardware and software from other companies -- namely, Intel and Microsoft -- into its systems.
IBM famously failed to stop competitors from copying its PC. A healthy IBM clone industry grew, fueled by the support of software developers, who saw the huge business opportunity in the volume of clone PCs being purchased.
Apple continued to sell systems based on non-Intel processors and its own software. Even in 1984, when it launched the first Mac, it stuck with Motorola chips and its own software.
In the 1990s, Motorola and Apple joined forces with IBM, which by then long realized it had lost control of the PC, to build the more powerful PowerPC microprocessor to do battle with WinTel.
But Apple's market share continued to slide. Corporations and consumers embraced Windows-based systems because they could run more programs. Software developers loved WinTel because it guaranteed a huge market.
Apple became the niche player it is today, with just 2.3 percent of the worldwide market, according to the latest figures from the research firm IDC.
Still, Jobs managed to continue marketing the Mac as the Porsche of the PC industry.
But IBM and Motorola, which last year spun off its chip business into Freescale Semiconductor Inc., haven't been able to give Apple what it needs. Freescale's G4 has seen only incremental improvements in performance while IBM's G5 runs too hot for notebook computers.
And so Jobs went chip hunting.
Intel promises Apple fast, energy-efficient chips, manufacturing reliability and possibly even lower prices.
Apple could lose control of its operating system when it starts using next year the same hardware that powers the Windows world.
That's where the new technologies come into play and why Apple is so willing to make a move.



ByLines: Editors Note

More Articles • Converging News 252005 / TeleCom Buy Outs and Asset Seizure Boom

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Yes90 tviNews 102 Apple's Switch To Intel Chips, Will Open The Door For Compatable PCs and Macs • / Television International Magazine's Person Of The Week POW 252005 - / NEWS Convergence - 25th Week of 2005 / Feature Story •102AppleSwitchToIntelChip.htm Smart90, s90tv, lookradio, tvimagazine, dv90, vratv, xingtv, Ddiaries, nbs100, Look Radio, Josie Cory, Television With No Borders

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