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Jeff Bezos TVI PERSON OF THE WEEK - Vol 49- POW 68
NEWS Convergence - 29th / 30th Week of 2005














































































About The Person Of The Week / TVI-68
Jeff Bezos
Founder and CEO of Amazon.com

Person Of The Week
Follow The Money



292005 Jeff Bezos - POW 68
NEWS Convergence - 29th / 30th Week of 2005





Jeff Bezos, Founder and CEO of Amazon.com
Jeff Bezos Biography
TVI Bylines


Feature Story - Christmas time at Amazon
-----"Images" is again our theme for the month of December.
Why did Jeff Bezos decide to name his company Amazon.com?

 Bezos and his team spent a year creating their Web site and developing the database programs that they knew they would need. They hired a marketing firm to test several names for the new online company with consumers. Amazon was picked because words starting with "A" show up on search-engine lists first. (Continue)

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Feature Story - "Images"

NEEDED - A new face for the largest
on-line store in the World - Amazon.com . . . a small screen -- Big Picture

----- In keeping with our "Images" theme, we have selected Amazon head, Jeff Bezos, as a December 2004, Person of the Week. His foresight and ability to make the right changes at the time, adds up to big dollars. This Christmas, Amazon will loadstone it's holiday season clickers to retail sites owned by other merchants
-----Long before the innovative Jeff Bezos started selling .com movies, CDs, toys and consumer electronics, tools, sporting goods, jewelry, he was selling just books on the premise that Amazon.com in 1995 as an online bookseller, that sells titled stories as long and winding as the name of the river the online bookstore was named after.
Since 1995, Jeff has taught the world how to shop online, and what a browser should look like, and what it should do . . . sell. Now he's betting that the big money on the Web these days lies in selling "Clicks" directed to buyers and sellers, that basically need Amazon to do what it does best, guide the consumer directly to the seller.
So when Amazon shoppers search for Oak furniture, the results might include a link to Dorothy's Country Oak's online shopping site. Browsing for an automobile could get you connected to a Mercedes online shopping site.
Jeff is predicting . . . there's money to be made in not making sales. In fact, this virtual store is rapidly resembling a virtual mall. Its rent is the commission other retailers pay to have traffic steered their way.
"We wanted to position ourselves as the place to start for shopping," said Diego Piacentini, Amazon's senior vice president of worldwide retail and marketing. "The strategy is to keep connecting people with products."
Amazon, is really using the devices they perfected and made an impact on the Clicker. They are now selling everything under the sun without having to actually buy, store, sell and ship those products.
-----Influenced heavily by the booming online market for search-related ads, Amazon last year started running Google and Overture's targeted sponsor ads. That is, when a customers searches Google for well know branded products, an Amazon affiliate is mixed in, or above the branded item.
-----Amazon gets paid only if the Google user clicks on the sponsored link. And if customers visits vratv.com and then decide to buy the same DVD item from Amazon's instead, it gets paid three times, once by vratv.com for the referral and again by both the customer and a commission paid by vratv.com for making the sales, usually amounting to 50%.
If for some reason or another, they are reluctant from buying the item from Amazon, Amazon gives the customer a lot of reasons to buy the same item from somebody else besides Amazon.
Clicking the "ready to buy" box, in blue on the right side of the page, recently took customers to dorothyscountryoak.com because the Santa Maria, e-tailer offered the lowest price. Amazon's offering appeared second. Although it was learned later, the customer did buy a DVD from Amazon, on the dorothyscountryoak.com Web site, and they got the commission.
Most of Amazon's online competitors are happy to take Amazon's referrals. "Amazon's the one that opened my eyes to the rules guided by affiliation," says Mark Soval of TVI. "I, like other admirers of Jeff, feel he has now the true desire to be the contact man for all retailers, helping them sell any and all products known to mankind, either new or used. It didn't take him long to realize, that stocking every product you want to sell, is very hard to do and the economics aren't there, especially if the river gets a little overburdened, during holiday season."

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Center Page / Biography


Jeffrey Preston Bezos
is the son of Miguel "Mike" Bezos , and Jacklyn Gise Bezos. Jeff has a younger brother and sister.
Jeff Bezos gives his grandfather, a retired Atomic Energy Commission manager, credit for guiding his thoughts to higher ambitious and intriguing adventures.
----- Bezos worked on science and engineering projects that eventually piled up in his parents' garage. His passion for building things was proved when he built his own Infinity Cube, a cube made up of motorized mirrors which allow the user to stare into in an infinite world.
-----When his mother said its $20 cost was too expensive, he bought the pieces cheaply and built it himself. This story is documented in "Turning On Bright Minds: A Parent Looks at Gifted Education in Texas." Incidentally, the book, published locally in the Houston area in 1977, is not available on Amazon.com. Bezos spent many summers on his grandfather's ranch in Cotulla, Texas, where he exercised his hands-on engineering abilities by fixing windmills and doing other such chores
----- By age 16, he could fix windmills, use an arc welder and castrate cattle. In his late grade school years, Bezos became fascinated with the Infinity Cube, which uses a set of motorized mirrors to let the user stare into "infinity."
-----In 1986 -- graduated from Miami's Palmetto High School. He was elected class president and valedictorian,
-----In 1988, after graduating from Princeton, majoring in Electrical Engineering and Computer Science, Bezos joined FITEL, a high-tech start-up company in New York.
----- In 1988, Bezos joined Bankers Trust Company, New York, leading the development of computer systems that helped manage $250+ billion in assets and becoming their youngest vice president in February, 1990.
From 1990 to 1994, Bezos helped build one of the most technically sophisticated and successful quantitative hedge funds on Wall Street for D.E. Shaw & Co., New York.
1992 Highlights: he helped build one of the most technically sophisticated quantitative hedge funds on Wall Street, moving from self-proclaimed "in-house geek" to money manager, Bezos became their youngest senior vice president.
In 1994, realizing the Internet was growing at 2,300 percent annually, he and wife MacKenzie moved to Seattle and began an online business out of their rented suburban house. He founded Amazon.com, an Internet retailer of books, music, videos and more.
July 1995 -- Amazon.com is headquartered in Seattle, Washington. His team spent a year developing database programs and creating the Web site. Amazon.com opened its virtual doors for business in July 1995.
Since May 1997 each of Amazon.com's 1,600 employees gets stock options that vest over a five-year period; some are now millionaires. Scaling internal systems to meet rapid growth and low overhead by using centralized distribution.
By the end of 1998, more than 4.5 million people from 160 countries had shopped at Amazon.com, making it the leading online shopping site. In 1998, sales topped $500 million. Amazon.com has become a model for Internet companies by putting market share ahead of profits and making acquisitions funded by meteoric market capitalization. Founder Jeff Bezos and his family own about 34% of the firm.
-----1999 - He was chosen as Person of the Year by TIMES Magazine.
-----2000 to 2003 - The first steps in Amazon's new strategy for their third-party Associate seller program, is installed and readied for 2004. Inspired by EBay Inc.'s sprawling marketplace, Amazon lets more than 800,000 sellers sell Amazon goods on third party websites in exchange for a cut of all sales. Most are individuals looking to unload used books or CDs. Others are established bricks-and-mortar retailers like Office Depot Inc. and Foot Locker Inc. eager to tap into Amazon's base of 44 million active customers.
-----2004 - Amazon won't say what portion of its expected $6.7 billion to $6.9 billion in revenue this year will come from third-party sales. But the program is growing: 28% of Amazon's third-quarter unit sales were from such sellers, up from 22% the same period last year. Amazon's gross margin of 23.5%, is just a little below Wal-Mart Stores Inc.'s 23.8% and less than a third of EBay's whopping 80.8%. Amazon still guarantees orders placed through its merchant partners and lets users post reviews of each seller to maintain customers' trust.


ByLines: Editors Note
Internet commerce.
"Obsess about customers, not the competitors", is the motto of Bezos' present obsession -- Amazon.com . The company known today as the most visible symbol of consumer electronic commerce started when he discovered the exponential growth of the Internet. He and his wife Mackenzie (a novelist) moved to Seattle and started Amazon.com from their rented suburban house.
-----Before "opening" its doors for business on the Internet, Bezos and his team spent a year developing database programs and creating the Web site, which sells books, music and videos on the Internet. Although the profitability of the company is next to nil - all the extra cash is used for marketing and for buying other companies - the accomplishments of Amazon.com are tremendous:
-----* It beat Sears in market capitalization value (the number of outstanding stock shares multiplied by stock price), with $17 billion in 1998.
* It went public in May 1997, and is traded on the NASDAQ as AMZN. Its many employees have stock options and are now millionaires.
* It is to date, Amazon is the leading online shopping site, with sales expected to exceed $6.7 billion in revenue in 2004. About 25% will come from third-party sales of $1.92 billion.
* More than 800,000 third party affiliate Web sites are linked to Amazon.com, to sell goods listed.

Why did Jeff Bezos decide to name his company Amazon.com?
 Bezos and his team spent a year creating their Web site and developing the database programs that they knew they would need. They hired a marketing firm to test several names for the new online company with consumers. Amazon was picked because words starting with "A" show up on search-engine lists first.

What can you do when you visit Amazon.com?
Amazon.com tries to offer the broadest possible selections while being customer-friendly and easy to navigate. Search engines make it possible to find books by author, title, subject or keyword and music by artist, CD title or song title. Reviews are provided and readers and listeners are allowed to comment on books and music as well.
Every time a customer buys a book, Amazon.com's computer uses the information to recommend similar books. Bezos says, "The goal here is not rampant consumerism. The idea is to use technology to capture information about consumers and their interests and match individuals with other products they might like, including items they don't even know exist." (USA Today)
-----Bezos is known as a fan of science fiction (his Labrador is named after an obscure Star Trek character); witty; gregarious; keenly interested in anything that can be revolutionized by computers; and known to have an explosively loud laugh. He definitely has a lot to laugh and smile about.

TVI Magazine ONLINE / IS YOUR INDUSTRY WEB SITE Ready for the future?
----- TVI Magazine introduces here a new marketing forum for the international television industry: a dynamic online service on its Web site. TVI Magazine will now effectively serve the new marketing needs of all entertainment companies with a tool that offers almost instantaneous promotion updates. Company promotional material that appears on TVI Magazine's Web site can be hyperlinked with the company's own URL. TVI Magazine can also link the ads to a special Web page for the advertiser and then link that page to the advertiser's URL.
----- To ensure that visitors find their way to promotion information and product updates, TVI Magazine is listing TVI Magazine Online on more than 250 of the world's most popular search engines and electronic directories.
----- Online ad space can be purchased in monthly increments (with a one-month minimum). At renewal time, advertisers can change their ad and/or move it to another space if one is available. The TVI Magazine Web site will indicate the total number of hits on the home page per month and per day, enabling advertisers to monitor their reach and billings regularly.
----- TVI Magazine has two key pages for ad placement: the index page (home page) and the main page (main page of articles). Less expensive ad space is available on article pages. Advertisers can provide the artwork and/or logo, either by submitting the file electronically or via an existing graphic on the Web that TVI Magazine's online team can grab.
----- Most ads can be posted on the TVI Magazine site within a few hours. However, in the event that any graphic manipulation is required, one must allow more time before the ad is posted, usually two to seven business days for a static banner and up to 10 business days for an animated banner ad.

-----It just goes to show you, says Troy about the TV and Film industry -- "NOTHING IN THIS WORLD IS PERMANENT" . . . so follow the money - - and take some advice from a dinner-time chat with "Stonehead" -- Disappointments Are Great! Follow the Money . . . the Internet and the Smart- Daaf Boys.


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