Photo:
NBS100. There's a vast contrast between the definition
of the wireless telephone patented in 1908, and an iPod. One
now transmits and receives streaming audio/music/video
signals, the other stores it. Feature
Story - 41st Week of 2005 / To
help stay the rampant music piracy taking place a couple of
years ago, -- Apple Computer Inc. made a royalty deal with
the music industry to sell their music product at 99 cents
per download.
In doing so, iTunes and the iPod has
revolutionized the way music is being sold and played around
the world. "Is the wireless video telephone, the next
viPod?" questioned Pete Allman of TVInews.
Apple declined to comment.
(October 5,
2005)
Ater its Paxville chip deal with
Intel a few months ago, speculation has it that Apple would
unveil a video iPod that has wireless telephone
capabilities. It intensified this October week, when the
company e-mailed an invitation to journalists that said "One
more thing" against the backdrop of what looks like a movie
theater curtain. "One more thing" is a phrase that Jobs
often uses during product launches, -- that's usually means
he's ready for a "big time" marketing
idea.
Pete Allman, of Celebrity Scene,
during an interview with Mark Sovol, of LookRadio who has
been webcasting the Troy Cory Show, "live" -- from China,
since 2000, said, "their various webcast/kudocast
organization, would welcome Apple's entry into the video
device market."
"In fact he added, it is the success
Steve Jobs has had with the Quicktime streaming format, that
gives him the headsup and over and beyond the Windows Media
and Realvideo streamers. It was the ihandy wireless video
telephone device we first saw at the old Merve Grifin
Beverly Hilton, during the Final Cut intro, that got
Lookradio and our sponsors off the ground in Harbin, China,
2000."
"I think we'd be happy that there
would be more visibility to this market sector," said Lisa
O'Malley, a brand manager for Creative Labs, which makes Zen
portable media players. "Anyone joining the market would
encourage the content providers to make more content
available -- TV and movie studios, music
labels."
But it could be sort of a mixed
blessings for those wireless telephone companies that have
already signed on with Windows and Real Video, said a person
in the know. Apple will soon have a built-in way for its
Macintosh computers to capture television the same way many
PCs running Microsoft Windows do. The EU's Window monopoly
rulings against Microsoft Corp. has helped a lot, said the
unamed CEO of the company that lobbied the EU
rulings.
Those rulings have helped direct
Bill to see the realties of Window's media controlling
streaming video. "If Apple is true to form they'll have a
tightly integrated hardware, software and services offering
that will be a better experience than people have gotten to
date on portable media players," said Roger Kay, president
of Endpoint Technologies.
Jobs, known for secretive ways to
announce new product, has scheduled an announcement for next
week (week 4205), that industry experts widely expect will
be the debut of an iPod that plays
videos.
Although Chief Executive Steve Jobs
revels in leading prognosticators astray, Apple's entry into
the fledgling market for portable video could broaden the
appeal of watching movies and television shows on the go --
and potentially create new revenue streams for studios and
networks.
But, analysts cautioned, unless it
can download a webcast for storage on its hard drive for
later viewing, Apple may find that breaking into video will
be significantly tougher than the wildly successful ride it
has enjoyed with the iPod. Many say that, "unlike music,
which people have carried with them since the transistor
radio, video is usually watched at home on the
couch."
"I'm not sure what the level of
demand for portable video really is," said Mike McGuire, a
personal technology analyst with Gartner Inc. "It's
questionable."
But the market has been growing for
at least three years, ever since our Harbin, China Webcast
Concerts in 2002, says Troy
Cory.
"It exceeded our expectations because it's a whole
new business," said Ben Feingold, president of Sony Pictures
Home Entertainment.
"I think it's important we migrate with lifestyle
as people spend more time commuting in places where
they have what I call variable spare time -- like at the
carwash, or in line at the post office" he
said.
Analysts said they expected Apple to offer short
clips through its iTunes Music
Store.
"From our understanding, the first set of video
content available from the iTunes store will be music videos
and video podcasts," American Technology Research analyst
Shaw Wu wrote in a research report. "At this point, we do
not anticipate full-length feature movies but would not be
surprised to see some test movies in the
future."
Podcasts are audio or video programs that can be
automatically downloaded onto a portable device, usually at
no cost.
Key to the success of any player would be Apple's
ability to secure material that people want to watch and to
safeguard it against widespread copying. In addition to
running Apple, Jobs is chief executive of Pixar Animation
Studios and has strong ties in Hollywood.