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A WINTER ISSUE - FEBRUARY - tviNews Events
TVInews - 102 Google News - AWARD YOURSELF WITH AN Google KudoAD / Google Offers Freebies. Is it ethical to help YOU sell books, DVDs, CDs and WW II Video Documentaries on the Internet? / Google Buys $1-billion in AOL Stock
FEATURE STORY
• 02. Free Videos
03. AOL Stock Buy
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1. Feature Story / AWARD YOURSELF WITH AN Google KudoAD
Ninth Week, 2006 / Google Inc. is giving advertisers a chance to bid online for space in 28 magazines as part of an effort to extend its reach into print media.
Customers of Google can choose the size of the ad, where it appears and how much they are willing to pay, the Mountain View, Calif.-based company said Thursday.
Google extended its lead over rival Yahoo Inc. as the most-used Internet search engine and now controls almost half the market, according to December data released by Nielsen//NetRatings, which tracks Web use.
The company's market share increased to 48.8% from 43.1% a year earlier. Yahoo slipped 0.3 point to 21.4%, while Microsoft Corp.'s MSN engine dropped 3.1 points to 10.9%, according to Nielsen. There are about 60 search engines.
The print program reflects Google's ambition to use online auctions to sell advertising in media beyond the Web. Google began buying space in PC Magazine and Maximum PC last year. Publications in the new phase of the test include Car and Driver, Budget Living, Martha Stewart Living and Information Week, according to Google's website.
"Google would like to be the mechanism advertisers use to place ads across virtually all media," Ben Schachter, an analyst at UBS, wrote Thursday in a note. Investors are "taking a wait-and-see attitude as to whether this can turn into a real business," he said in an interview.
Clients seeking print ads can see the circulation of the publications they are interested in, as well as demographics of the readership, including average household income and age.
Google offers quarter-page, half-page and full-page ads, according to the website. After selecting the desired date of the publication, clients bid the most they are willing to pay for the ad. Ads run only if the client wins the auction.
Google is seeking new markets to sustain growth. Magazines garnered 4.7% of U.S. advertising last year, more than the 2.8% for the Internet, according to market researcher EMarketer Inc.
Newspapers, another market that Google is testing by placing ads in the Chicago Sun-Times, accounted for 17.6%.

Part 02 / Google Offers Freebies. Is it ethical to help YOU sell books, DVDs, CDs and Video Documentaries on the Internet?
It didn't take long for mankind to figure out that what he found on the walls of caves, drawn over 2000 years ago, was an implied consent to duplicate. With that in mind, was it OK for an archeologist to repeat and share his findings with others? Actually that's one of the reason why the Bible was published - to spread the word.
The drawings and words found on cave walls evoluted to drawings on scrolls, then to paper. It wasn't only Gutenberg who realized that with the help of the printing press, the sacred words of God could reach more people. With the invention, came the book print publishing business and reading teachers. By 1908, with the advent of the NBS wireless telephone, came the wireless radio religious broadcasting business with radio-telephones. Thirty years later came Telecasting.
When the DotCom era came about, it didn't take long for Amazon, Google, and their technology partners, like LookRadio, Smart90, TVInews and VRAtv, to predict the future. They all found that the Computer and the TV screen combo had no borders when preserving contextualized pictorial moments that could be found, seen and sold by "telekeying."
By 1997, LookRadio, Smart90.com, and tviNews made their video and text news content was available FREE on the Internet. Now with the help of Google the information is still FREE for users of iPods, personal digital assistants and mobile phones to share with others.
After all, an iPod without music or video has little intrinsic value, if nobody plays it. But as technology companies, online retailers and search engines focus increasingly on accumulating content as a way to drive traffic, amass users or sell advertising, publishers and other content providers are faced with a multitude of choices and thorny issues that have critically important, far-reaching and long-range consequences for their businesses.
It seems like the only people interested in preventing "freebies on the Internet," -- are those Associations and guilds that collect annual dues from authors wanting to belong to a professional status group.
"Most authors and songs writers whose complaints I'm acquainted with, have never received any cash payment of any kind from the writers guild. It's up to the authors' publisher to pay them," -- says a guild executive familiar with the payment process. "Only the most popular writers of hit books or songs, will ever get paid from book or recording sales, because of the accepted standard marketing payola / pay-back accounting used by publishers."
"Remember royalties are paid only to authors on reported cash sales. Royalties are never paid to authors or artists on promos, returned items, or "on consignment deals." There are a lot of books, CDs, DVDs sitting on the book shelves of a 99 cent store, or in storage facilities."
Google Inc. started offering films from the U.S. National Archives as part of an effort to expand its free content offered on its online video service.
The free clips Public Domain include World War II newsreels and the Apollo 11 landing on the moon, the Mountain View, Calif., company said. The agreement, which includes a pilot program of 103 films, isn't exclusive. Google has digitized the films at no cost to the government, a National Archives spokeswoman said.
• • If a paper-and-ink book is a container for ideas, an electronic book or searchable text is simply a different container. The Internet is both a marketing vehicle and a distribution channel. But even as the packaging, marketing and distribution models for books are changing in the digital age, the author's words -- the stories, concepts and ideas, the "content" -- remain the essential ingredient in any book, no matter the format or method of delivery.
Both Google and it's affiliate LookRadio's "freebee offer to users", -- relates to the old writers guild rule -- "that old news is history and should become available to for all to read at no cost, as long as the advertisement aren't cut out." It's like the mornings news paper or magazine found at the doctor's office, anyone can read it", says nurse Heely.
In parallel, they found increasingly effective methods of marketing books to ever-wider audiences, from the tent shows and sandwich boards of earlier days to consumer advertising, book reviews and author interviews in newspapers and on radio, television and, recently, the Internet. "Then and now," says Google, "the publisher's primary responsibility has been to find the largest possible audience for the writer's work, that's what we are doing for our Internets users and students of history and yesterdays news".
Over the last 10 years, the pace of change in book publishing and the digital world has been great. Online retailing, print on demand, digital archives, repurposed and bundled content, downloadable books and audio, content delivery via mobile technology and enhanced content all present intriguing opportunities that publishers have eagerly utilized in their mission to bring books to readers.
• •Google's attempt to cast itself as the world's leading
Contents/Index browser on taking you as to "Where you should Go" -- to buy Books, DVDs, and CDs, is very heartwarming. Unlike Amazon.com, Google wants YOU, the artist or owner of the hard end Book, DVD or CD product, to be the distribution pipeline, if you wish.
How many Publishers' associations know and will admit, how many Authors, Record Artist, Movie Stars were required to purchase their own DVDs to get on the "TOP TEN LIST?"
"I betcha Google will have a heyday in building a pipeline for those "TOP TEN - buy backs, just like Ebay has in selling used autograph items for years. Selling copyrighted works without permission from the publishing house amounts to nothing but smart business. The artists paid for the record, didn't they?
These essential principles of copyright law can and must be observed by new and old media alike, that are in line with current copyright conventions.
For Google, working with American publishers on its library project on a permission basis is certainly possible, if the publisher and its associations realize that to sell anything nowadays, you must advertise or support and test an advertising-based business model like Google's or Smart90's KudoAd side bar advertising. Copyright is a bump in the road for many nations crossing over to a world controlled by the U.S. for years.
Yes, let's work together to create great, searchable online databases of books and their content, and then see if readers come. Publishers and authors have been busily digitizing their titles in preparation for that moment. The paper-and-ink book will not go away anytime soon because it is a fabulously simple, enormously practical, appealing and entertaining product that is difficult to improve on.
But whatever the future balance between page and screen turns out to be, the one thing that will not change is the durability of great and creative work, and the author's right to be compensated for that.

///

3. Editor's Note / Google Buys $1-billion in AOL Stock
December 17, 2005 / The two Internet giants reach a tentative pact for a $1-billion investment, which would expand their ad partnership and edge out Microsoft; By Chris Gaither, Times Staff Writer
TVInews 2005 / Google Inc. plans to invest $1 billion in Time Warner Inc.'s America Online in a deal that would deepen the ties between two Internet advertising giants and leave rival suitor Microsoft Corp. out in the cold.
After months of much-publicized negotiations with both companies, Time Warner Chief Executive Richard Parsons called Microsoft CEO Steve Ballmer on Friday morning to say he had agreed to a tentative deal in which longtime partner Google will acquire a 5% stake in AOL. Time Warner's board is expected to vote on the agreement Tuesday.
"Google pays a $1-billion premium for an insurance policy that ensures domination of a very valuable part of the Internet economy," said Jordan Rohan, an analyst with RBC Capital Markets.
Google's shares rose $7.62 to a record $430.15 on reports of the tentative deal. Time Warner gained 16 cents to $18 and Microsoft fell 2 cents to $26.90.
Spokespeople for the three companies declined to comment.
But details were confirmed by four executives who spoke on condition of anonymity because the deal still had some loose ends.
Seeking a foothold for its fledgling search-engine technology, Microsoft waged a nearly yearlong effort to replace Google as the provider of ads for AOL Search.
Microsoft and Time Warner discussed a variety of options, including a joint venture combining elements of their Internet operations and Microsoft taking a minority stake in AOL.
But when word of Microsoft's overtures leaked in September, Google began fighting to keep AOL, its largest source of advertising revenue.
About 11% of Google's $2.64 billion in revenue in the first half of this year came from AOL Search ads.
Google made key concessions.
The Mountain View, Calif.-based Web search giant has developed a vast following by presenting simple search results and refusing to continually bombard its users with promotions.
Now, in a first for the company, its negotiators agreed to promote AOL's services on its websites.
For example, Google.com searches for "Madonna" may return not only the standard ranking of relevant Web pages, but also, on the side of the page, a picture of the singer with links to AOL services featuring her songs and news about her.
Google also commissioned AOL to sell non-search ads to Google's advertising partners.
Ninety-nine percent of Google's revenue comes from simple text ads that generate money only when someone clicks on them.
But the company is beginning to offer its advertising partners flashing banners and other traditional Internet ads &emdash; the kind AOL has sold for a decade.
Martin Pyykkonen, an analyst with Hoefer & Arnett, said the arrangement could help Google alleviate one of Wall Street's few concerns about the company: whether its reliance on one revenue source leaves it vulnerable to slowdowns or growing competition in search-engine ads.
The $20-billion market value for AOL implied by Google's investment could also relieve some of the pressure on Parsons and his management team. Dissident shareholder Carl Icahn has zeroed in on Time Warner's ill-fated 2001 marriage to AOL as a chief reason why the company should be split up, something AOL co-founder Steve Case recently endorsed.
AOL's shrinking dial-up Internet access business has dragged on Time Warner's stock, but analysts said the valuation suggested that AOL's efforts to attract audiences and advertisers through free services are making progress.
"AOL's relevance on the Internet was highly questionable to investors 12 to 18 months ago," said Rob Sanderson, media analyst with American Technology Research. "Now it's definitely moving in the right direction."
For Google, in addition to keeping an important source of revenue, the company gets to put AOL's treasure trove of video clips into its own search engine.
Parsons and Google CEO Eric Schmidt shook hands on the deal in Time Warner's New York headquarters around 9 p.m. Thursday.
The deal, if approved by the Time Warner board, would expand the two companies' ad partnership into 2011.
Time Warner's choice dealt a setback to Microsoft, the Redmond, Wash.-based software giant that has worked feverishly to build technology for Web searches and search ads, but hasn't dented Google's sizable lead.
Microsoft had hoped that an AOL alliance would also help it better compete with Sunnyvale-based Yahoo Inc., another leader in online search and advertising.
AOL would have given Microsoft's efforts a "jump start," Pacific Growth Equities analyst Derek Brown said.
Now, Microsoft is playing catch-up again.

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More Articles • Converging News 092006 / TeleCom BuyOuts, Spinoffs and Asset Seizure Boom

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