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(You
MAY need the FREE QuickTime
plug-in to view and hear s90tv) top top top top 1.
Feature Story / AWARD
YOURSELF WITH AN Google
KudoAD Part
02 / Google Offers
Freebies. Is it ethical to help YOU sell books,
DVDs, CDs and Video Documentaries on the
Internet? /// 3.
Editor's Note
/ Google Buys $1-billion in
AOL Stock More
Articles • Converging
News 092006 / TeleCom BuyOuts, Spinoffs and Asset
Seizure Boom Respectfully
Submitted • 102 / Internet TODAY'S
PUZZLE? This
Week's
Cover
Dear Editor LookRadio • 120 PIXELS 3
columns top top top 40 40+110+570=720
- 102 smart90.com/tvimagazine/2006/0906/
Movies
CLICK
S90
Google
IMAGES
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•
•
Ninth Week, 2006 / Google
Inc. is giving advertisers a chance to bid online
for space in 28 magazines as part of an effort to
extend its reach into print
media.
•
•
Customers of Google can
choose the size of the ad, where it appears and how
much they are willing to pay, the Mountain View,
Calif.-based company said
Thursday.
•
•
Google extended its lead over rival Yahoo
Inc. as the most-used Internet search engine and
now controls almost half the market, according to
December data released by Nielsen//NetRatings,
which tracks Web use.
•
•
The company's market share increased to
48.8% from 43.1% a year earlier. Yahoo slipped 0.3
point to 21.4%, while Microsoft Corp.'s MSN engine
dropped 3.1 points to 10.9%, according to Nielsen.
There are about 60 search
engines.
•
•
The print program reflects Google's ambition
to use online auctions to sell advertising in media
beyond the Web. Google began buying space in PC
Magazine and Maximum PC last year. Publications in
the new phase of the test include Car and Driver,
Budget Living, Martha Stewart Living and
Information Week, according to Google's
website.
•
•
"Google would like to be the mechanism
advertisers use to place ads across virtually all
media," Ben Schachter, an analyst at UBS, wrote
Thursday in a note. Investors are "taking a
wait-and-see attitude as to whether this can turn
into a real business," he said in an
interview.
•
•
Clients seeking print ads can see the
circulation of the publications they are interested
in, as well as demographics of the readership,
including average household income and
age.
•
•
Google offers quarter-page, half-page and
full-page ads, according to the website. After
selecting the desired date of the publication,
clients bid the most they are willing to pay for
the ad. Ads run only if the client wins the
auction.
•
•
Google is seeking new markets to sustain
growth. Magazines garnered 4.7% of U.S. advertising
last year, more than the 2.8% for the Internet,
according to market researcher EMarketer
Inc.
•
•
Newspapers, another market that Google is
testing by placing ads in the Chicago Sun-Times,
accounted for 17.6%.
•
•
It didn't take long for
mankind to figure out that what he found on the
walls of caves, drawn over 2000 years ago, was an
implied consent to duplicate. With that in mind,
was it OK for an archeologist to repeat and share
his findings with others? Actually that's one of
the reason why the Bible was published - to spread
the
word.
•
•
The drawings and words found
on cave walls evoluted to drawings on scrolls, then
to paper. It wasn't only Gutenberg who realized
that with the help of the printing press, the
sacred words of God could reach more people. With
the invention, came the book print publishing
business and reading teachers. By 1908, with the
advent of the NBS wireless telephone, came the
wireless radio religious broadcasting business with
radio-telephones. Thirty years later came
Telecasting.
•
•
When the DotCom era came
about, it didn't take long for Amazon, Google, and
their technology partners, like LookRadio, Smart90,
TVInews and
VRAtv, to predict the future.
They
all found that the Computer and the TV screen combo
had no borders when preserving contextualized
pictorial moments that could be found, seen and
sold by
"telekeying."
•
•
By 1997, LookRadio,
Smart90.com, and tviNews made their video and text
news content was available FREE on the Internet.
Now with the help of Google the information is
still FREE for users of iPods, personal digital
assistants and mobile phones to share with
others.
•
•
After all, an iPod without music or video
has little intrinsic value, if nobody plays it. But
as technology companies, online retailers and
search engines focus increasingly on accumulating
content as a way to drive traffic, amass users or
sell advertising, publishers and other content
providers are faced with a multitude of choices and
thorny issues that have critically important,
far-reaching and long-range consequences for their
businesses.
•
•
It seems like the only people interested in
preventing "freebies on the Internet," -- are those
Associations and guilds that collect annual dues
from authors wanting to belong to a professional
status group.
•
•
"Most authors and songs writers whose
complaints I'm acquainted with, have never received
any cash payment of any kind from the writers
guild. It's up to the authors' publisher to pay
them," -- says a guild executive familiar with the
payment process. "Only the most popular writers of
hit books or songs, will ever get paid from book or
recording sales, because of the accepted standard
marketing payola / pay-back accounting used by
publishers."
•
•
"Remember royalties are paid only to authors
on reported cash sales. Royalties are never paid to
authors or artists on promos, returned items, or
"on consignment deals." There are a lot of books,
CDs, DVDs sitting on the book shelves of a 99 cent
store, or in storage facilities."
•
•
Google Inc. started offering films from the
U.S. National Archives as part of an effort to
expand its free content offered on its online video
service.
•
•
The free clips Public Domain include World
War II newsreels and the Apollo 11 landing on the
moon, the Mountain View, Calif., company said. The
agreement, which includes a pilot program of 103
films, isn't exclusive. Google has digitized the
films at no cost to the government, a National
Archives spokeswoman said.
• • If a
paper-and-ink book is a container for
ideas, an electronic book or searchable
text is simply a different container. The Internet
is both a marketing vehicle and a distribution
channel. But even as the packaging, marketing and
distribution models for books are changing in the
digital age, the author's words -- the stories,
concepts and ideas, the "content" -- remain the
essential ingredient in any book, no matter the
format or method of
delivery.
•
•
Both Google and it's
affiliate LookRadio's "freebee offer to users",
-- relates to the old writers guild rule --
"that old news is history and should become
available to for all to read at no cost, as long as
the advertisement aren't cut out." It's like the
mornings news paper or magazine found at the
doctor's office, anyone can read it", says nurse
Heely.
•
•
In parallel, they found increasingly
effective methods of marketing books to ever-wider
audiences, from the tent shows and sandwich boards
of earlier days to consumer advertising, book
reviews and author interviews in newspapers and on
radio, television and, recently, the Internet.
"Then and now," says Google, "the publisher's
primary responsibility has been to find the largest
possible audience for the writer's work, that's
what we are doing for our Internets users and
students of history and yesterdays
news".
•
•
Over the last 10 years, the pace of change
in book publishing and the digital world has been
great. Online retailing, print on demand, digital
archives, repurposed and bundled content,
downloadable books and audio, content delivery via
mobile technology and enhanced content all present
intriguing opportunities that publishers have
eagerly utilized in their mission to bring books to
readers.
•
•Google's attempt to cast itself as the
world's leading
Contents/Index browser
on taking you as to "Where you should Go" -- to buy
Books, DVDs, and CDs, is very heartwarming. Unlike
Amazon.com, Google wants YOU, the artist or owner
of the hard end Book, DVD or CD product, to be the
distribution pipeline, if you
wish.
•
•How many
Publishers' associations know and will admit, how
many Authors, Record Artist, Movie Stars were
required to purchase their own DVDs to get on the
"TOP TEN LIST?"
• •
"I betcha Google will have a heyday in
building a pipeline for those "TOP TEN - buy backs,
just like Ebay has in selling used autograph items
for years. Selling copyrighted works without
permission from the publishing house amounts to
nothing but smart business. The artists paid for
the record, didn't they?
•
•
These essential principles of copyright law
can and must be observed by new and old media
alike, that are in line with current copyright
conventions.
•
•
For Google, working with American publishers
on its library project on a permission basis is
certainly possible, if the publisher and its
associations realize that to sell anything
nowadays, you must advertise or support and test an
advertising-based business model like Google's or
Smart90's KudoAd side bar advertising. Copyright is
a bump in the road for many nations crossing over
to a world controlled by the U.S. for
years.
•
•
Yes, let's work together to create great,
searchable online databases of books and their
content, and then see if readers come. Publishers
and authors have been busily digitizing their
titles in preparation for that moment. The
paper-and-ink book will not go away anytime soon
because it is a fabulously simple, enormously
practical, appealing and entertaining product that
is difficult to improve
on.
•
•
But whatever the future balance between page
and screen turns out to be, the one thing that will
not change is the durability of great and creative
work, and the author's right to be compensated for
that.
•
•
December 17, 2005 / The two
Internet giants reach a tentative pact for a
$1-billion investment, which would expand
their ad partnership and edge out Microsoft; By
Chris Gaither, Times Staff
Writer
•
•
TVInews 2005 / Google Inc. plans to invest
$1 billion in Time Warner Inc.'s America Online in
a deal that would deepen the ties between two
Internet advertising giants and leave rival suitor
Microsoft Corp. out in the
cold.
•
•
After months of much-publicized negotiations
with both companies, Time Warner Chief Executive
Richard Parsons called Microsoft CEO Steve Ballmer
on Friday morning to say he had agreed to a
tentative deal in which longtime partner Google
will acquire a 5% stake in AOL. Time Warner's board
is expected to vote on the agreement
Tuesday.
•
•
"Google pays a $1-billion premium for an
insurance policy that ensures domination of a very
valuable part of the Internet economy," said Jordan
Rohan, an analyst with RBC Capital
Markets.
•
•
Google's shares rose $7.62 to a record
$430.15 on reports of the tentative deal. Time
Warner gained 16 cents to $18 and Microsoft fell 2
cents to $26.90.
•
•
Spokespeople for the three companies
declined to comment.
•
•
But details were confirmed by four
executives who spoke on condition of anonymity
because the deal still had some loose
ends.
•
•
Seeking a foothold for its fledgling
search-engine technology, Microsoft waged a nearly
yearlong effort to replace Google as the provider
of ads for AOL Search.
•
•
Microsoft and Time Warner discussed a
variety of options, including a joint venture
combining elements of their Internet operations and
Microsoft taking a minority stake in
AOL.
•
•
But when word of Microsoft's overtures
leaked in September, Google began fighting to keep
AOL, its largest source of advertising revenue.
•
•
About 11% of Google's $2.64 billion in
revenue in the first half of this year came from
AOL Search ads.
•
•
Google made key
concessions.
•
•
The Mountain View, Calif.-based Web search
giant has developed a vast following by presenting
simple search results and refusing to continually
bombard its users with
promotions.
•
•
Now, in a first for the company, its
negotiators agreed to promote AOL's services on its
websites.
•
•
For example, Google.com searches for
"Madonna" may return not only the standard ranking
of relevant Web pages, but also, on the side of the
page, a picture of the singer with links to AOL
services featuring her songs and news about
her.
•
•
Google also commissioned AOL to sell
non-search ads to Google's advertising partners.
•
•
Ninety-nine percent of Google's revenue
comes from simple text ads that generate money only
when someone clicks on them.
•
•
But the company is beginning to offer its
advertising partners flashing banners and other
traditional Internet ads &emdash; the kind AOL has
sold for a decade.
•
•
Martin Pyykkonen, an analyst with Hoefer
& Arnett, said the arrangement could help
Google alleviate one of Wall Street's few concerns
about the company: whether its reliance on one
revenue source leaves it vulnerable to slowdowns or
growing competition in search-engine
ads.
•
•
The $20-billion market value for AOL implied
by Google's investment could also relieve some of
the pressure on Parsons and his management team.
Dissident shareholder Carl Icahn has zeroed in on
Time Warner's ill-fated 2001 marriage to AOL as a
chief reason why the company should be split up,
something AOL co-founder Steve Case recently
endorsed.
•
•
AOL's shrinking dial-up Internet access
business has dragged on Time Warner's stock, but
analysts said the valuation suggested that AOL's
efforts to attract audiences and advertisers
through free services are making
progress.
•
•
"AOL's relevance on the Internet was highly
questionable to investors 12 to 18 months ago,"
said Rob Sanderson, media analyst with American
Technology Research. "Now it's definitely moving in
the right direction."
•
•
For Google, in addition to keeping an
important source of revenue, the company gets to
put AOL's treasure trove of video clips into its
own search engine.
•
•
Parsons and Google CEO Eric Schmidt shook
hands on the deal in Time Warner's New York
headquarters around 9 p.m. Thursday.
•
•
The deal, if approved by the Time Warner
board, would expand the two companies' ad
partnership into 2011.
•
•
Time Warner's choice dealt a setback to
Microsoft, the Redmond, Wash.-based software giant
that has worked feverishly to build technology for
Web searches and search ads, but hasn't dented
Google's sizable lead.
•
•
Microsoft had hoped that an AOL alliance
would also help it better compete with
Sunnyvale-based Yahoo Inc., another leader in
online search and
advertising.
•
•
AOL would have given Microsoft's efforts a
"jump start," Pacific Growth Equities analyst Derek
Brown said.
•
•
Now, Microsoft is playing catch-up
again.
Josie
Cory
Publisher/Editor
TVI Magazine
•
• TVI
Magazine, tviNews.net, YES90, Your Easy Search,
Associated Press, Reuters, BBC, LA Times, NY Times,
VRA's D-Diaries, Industry Press Releases, They Said
It and SmartSearch were used in compiling and
ascertaining this Yes90 news
report.
•
• ©1956-2007.
Copyright. All rights reserved by: TVI
Publications, VRA TelePlay Pictures, xingtv and Big
Six Media Entertainments. Tel/Fax: 323
462.1099.
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102 Google News - AWARD YOURSELF WITH AN Google
KudoAD / Google Offers Freebies. Is it ethical to
help YOU sell books, DVDs, CDs and WW II Video
Documentaries on the Internet? / Google Buys
$1-billion in AOL
Stock
• NEWS
Convergence - 08 Week of 2006 Winter
Issue
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Feature
Story / •
102GoogleAOLDeal
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102GoogleLibraryCopyright
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