- 102 smart90.com/tvimagazine/2006/22006/
(You
MAY need the FREE QuickTime
plug-in to view and hear s90tv) top top top top top 102 / Internet TODAY'S
PUZZLE? This
Week's
Cover
Dear Editor LookRadio 120
PIXELS 3 columns Part
02 /
Google's
Search for Washington, DC's Political Influence,
and learning what Congress wants in the way of
improvments for their districts. Will it be Books
or WiFi wireless cemeteries? 3.
Editor's Note
/ The Washington
political scene 4.
Related Stories
/ Google and Dell have reached an agreement to
install Google software on millions of new Dell
computers over the next few years, Google's chief
executive said on
Thursday. More
Articles Converging
News 222006 / TeleCom BuyOuts, Spinoffs and Asset
Seizure Boom
Sergey
Brin - Co-Founder of
Google Respectfully
Submitted top top top top top 40 40+110+570=720
Movies
CLICK
S90
Google
IMAGES
GOOGLE
1.
Feature Story /
102GoogleVideoAds
Hong
Kong
Triad
/
"Jockey Club"
RadioPlayMusic
June 2006 / Google Inc.
plans to introduce a system for running and
searching for TV-style
commercials.
Entertainment companies such
as Xingtv.com, LookRadio.com have been have been
testing the service with trailers for TV shows,
DVDs and film releases for VRA TelePlay Pictures -
for years. CLICK
FOR LookRadio
WEBPAGE
Google executives see
themselves the video search engine for small
businesses such as bed-and-breakfast inns would use
video ads to attract customers to the content
websites of partners such as blogs and newspapers.
The video ads won't appear alongside Google's
search
results.
Google's service debuts as
big companies plan their media buys during the TV
networks' annual upfront spring ad drive. Online
advertising soared 30% to $12.5 billion last year
as advertisers shifted
strategies.
Some advertisers, including
Wal-Mart Stores Inc. and Hewlett-Packard Co., are
championing an Internet-based auction for buying
and selling TV ads. Google's system is also
auction-based, similar to its method for matching
targeted ads with search results, news stories or
blog
postings.
Analysts said the video
service might help Google lessen its reliance on
search-related advertising and attract a new type
of marketer, such as those that advertise on
television.
"In order to tap into
advertising budgets where it's not just about
direct marketing, they need to broaden their
offering," said Jupiter Research analyst David
Card.
Mountain View, Calif.-based
Google has excelled at delivering targeted ads in
search results, when a Web surfer has already
signaled an interest in a particular subject. But
when it comes to flashy ads preferred by brand-name
advertisers, Google's text-based ads hold less
appeal than display ads on Internet portals such as
Yahoo Inc., Time Warner Inc.'s AOL and Microsoft
Corp.'s
MSN.
Web publishers that use
Google's AdSense service will start seeing the
video ads on their sites sometime this week, said
Gokul Rajaram, a Google product management
director. He said he expected TV advertisers to
test different cuts of a commercial through the
Google system to decide which to
air.
He also said specialized
marketers such as makers of consumer packaged goods
were signing up to demonstrate their products in
ways they couldn't through simple text
ads.
"Many advertisers would like
to have richer and more engaging messaging to show
the benefits of a product," he said. "We believe
having a diversity of advertising is beneficial to
users."
The commercials will appear
as static Web ads, but with a small video player.
Clicking the play button will start the video
playing in the ad box. An advertiser won't pay for
the ad unless the viewer clicks through to its
website. If consumers fail to click on the ad,
Google's system will replace it with another, more
relevant
ad.
"The ad itself has to
capture your attention and encourage you to click,"
Card
said.
Advertisers can select a
more traditional method and pay a set fee per 1,000
viewers.
For the last month,
Paramount Classics has been using the system to
show a 2 1/2 -minute trailer for "An Inconvenient
Truth," a documentary about Al Gore's campaign
against global warming, on websites about
independent films and
politics.
Another studio, 20th Century
Fox Home Entertainment, has placed commercials for
DVDs of "American Dad" and "The Simple Life" on
hundreds of websites. Google lets advertisers pick
the sites where their ads will appear. Some are
extremely small but popular with the young male
demographic the studio is seeking, said Duncan
Plexico, Fox's executive director for digital
marketing.
"They're not only giving us
the niche sites," Plexico said, "but now we've got
a rich media ad that breaks through the clutter
better."
Google has been slow in
learning how to get things done in Washington,'
says Rick White, the former Republican congressman,
in the mid-1990s when he was a representing the
district that is home to Redmond, Wash. White was
also the former head of TechNet, an Internet
industry lobbying group.
When the antitrust case
against the Redmond, Wash.-based Microsoft Corp.
exploded in 1998 with a Justice Department suit,
Microsoft finally got the message," said White. The
software giant now has one of Washington's largest
and most effective lobbying operations: an in-house
staff of 19, with an additional $8.7 million spent
last year on outside
firms.
"It's not going to take that
long for Google because they have learned from the
Microsoft experience," White said. "They're smart
guys. They will figure it
out."
Google said it planned to
significantly increase Washington spending this
year to nearly $1 million. That still pales in
comparison to rival Microsoft, as well as spending
by the phone and cable companies that Google is
battling over key telecommunications
legislation.
Google christened its
Washington operation last year as Congress began
weighing telecom legislation that could hinder its
ability to deliver video and other high-bandwidth
applications. It hired Davidson, associate director
of the Center for Democracy and Technology, an
advocacy group in
Washington.
In announcing the hiring
last fall, Google's senior policy counsel, Andrew
McLaughlin described the company's Washington
mission in terms he acknowledged sounded "a little
high and mighty." Writing on the company's blog,
McLaughlin said Google would "defend the Internet
as a free and open platform for information,
communication and innovation."
Google arrived on the
Washington scene with some liabilities.
Republicans are still
rankled that, although they're the party in power,
Google employees give almost all their campaign
checks to
Democrats.
Contributions from high-tech
companies often tilt Democratic, in large part
because their employees are concentrated in
liberal-leaning locales such as Silicon Valley and
Seattle. Even so, no other major Internet or
computer company has tilted so far to the
left.
In the 2004 election cycle,
Google employees gave 99% of their $251,679 in
contributions to Democrats. Sun Microsystems Inc.
was next among the top 20 companies with 76% going
to Democrats, followed by IBM Corp. at 71% and
Yahoo Inc. at 63%, according to the Center for
Responsive Politics. The tech industry average is
54% to Democrats and 46% to
Republicans.
In the 2006 election cycle,
Google has barely changed -- Democrats are getting
96% of its campaign
money.
"You don't want to get a
reputation for being in the pocket of one party,
especially when it's not the party in power," White
said. Republicans control the White House and
Congress, where GOP leaders and committee leaders
determine the fate of most
legislation.
Given Google's relatively
small political giving -- Microsoft gave 13 times
more than it in 2004 -- the ratios could be fixed
easily with some strategic contributions to
Republicans from Google top executives or a company
political action committee, Washington veterans
said.
Google has yet to do
either.
The
executive, Eric E. Schmidt, said the arrangement
meant that Google's search toolbar would appear on
the screens of new Dell systems, and that Dell
users would be directed to a Web page branded by
the two companies.
Mr.
Schmidt, speaking at a Goldman Sachs Internet
conference in Las Vegas, said the companies would
share revenue from the
deal.
While
financial terms were not disclosed, many analysts
assumed that Google would pay Dell a fee for the
arrangement. If that is the case, said Safa
Rashtchy, an analyst with Piper Jaffray, this will
be the beginning of a era in which Google pays for
alliances in order to maintain its growth
rate.
Spokesmen
for both companies declined to
comment.
Mr.
Schmidt said that this would be first of several
agreements with Dell. The time period of the deal
was not disclosed.
The
software, Dell said, would be put only on machines
sold to consumers and to small and medium-size
businesses. While the consumer market accounted for
roughly 14 percent of Dell's revenue last quarter,
the deal would nonetheless involve millions of new
computers over
time.
Google
could receive a significant boost in its intense
competition with Microsoft for search advertising
revenue. By ensuring prime real estate on Dell
computers, Google will gain exposure to millions of
consumers who might otherwise have used Microsoft's
search technology.
The
agreement comes only two weeks after the Justice
Department found that the design of Microsoft's new
Web browser did not pose a threat to competition in
the Internet search market. Google had expressed
concern to antitrust officials that Microsoft's
browser routinely steered users to its search
service, MSN, giving it an unfair
advantage.
"This
is very important for Google, particularly if you
look at how Microsoft is going to be pushing its
search technology by embedding it in Internet
Explorer," Mr. Rashtchy said. "Most people are
going to stay with the default search technology
that comes with their
machine."
Google
announced the deal at the close of regular trading.
Shares of Google rose $1.74, to $382.99, and were
roughly unchanged in after-hours trading. Dell
shares increased 12 cents, to $24.30, then rose
another 8 cents in after-hours
trading.
The
prospect of additional revenue from the deal would
be a welcome lift for Dell, which has been
struggling to hold onto its market share and
maintain the heady growth rates it once enjoyed.
Dell's profit declined 18 percent in the first
quarter, though revenue grew 6 percent, mainly from
growth overseas.
"It's
a slight positive for Dell," said Cindy Shaw, vice
president for research at Moors & Cabot. "But
it will not solve Dell's larger issues. It's not
going to be what gets people to buy a
Dell."
Larry
Page - Co-Founder of Google
Nathan
B. Stubblefield - Publisher/Editor -
TVI
Josie
Cory
Publisher/Editor
TVI Magazine
TVI
Magazine, tviNews.net, YES90, Your Easy Search,
Associated Press, Reuters, BBC, LA Times, NY Times,
VRA's D-Diaries, Industry Press Releases, They Said
It, SmartSearch, and Wikipedia, the free
encyclopedia were used in compiling and
ascertaining this Yes90 news
report.
©1956-2007.
Copyright. All rights reserved by: TVI
Publications, VRA TelePlay Pictures, xingtv and Big
Six Media Entertainments. Tel - 323
462.1099.
GOOGLE
KudoADS
We Preserve The Moment
Yes90
tviNews S90102
- Google's VideoAd System for Running and Searching
for TV-style commercials from movie webcasters like
LookRadio and Xingtv,com starts in June. Will it be
eBooks or WiFi wireless cemeteries? Google's Search
for Political Influence, and learning what Congress
wants in return - is the
question.
/ Feature
Story / 102GoogleVideoAds.htm
/
Smart90, lookradio, nbs100, tvimagazine, vratv,
xingtv, Ddiaries, Soulfind, nbstubblefield,
congming90, chinaexpo, vralogo, Look Radio, China
Expo, Soul Find, s90tv, wifi90, dv90, nbs 100,
Josie Cory, Publisher, Troy Cory, ePublisher, Troy
Cory-Stubblefield /
Kudoads,
Photo Image665, Movies troy cory show
duration:medium:free - 4
min
- Television With No Borders
How
Do We Do Business?
Tel
323 462-1099
SEND
E-MAIL
Return
To
Top