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(You
MAY need the FREE QuickTime
plug-in to view and hear s90tv) top top top top top top Do Teen girls like
Jackie Jensen, who's especially facile with Hi-Tech
devices, think boys are "Snakes In The
Grass? For example: 21% of female
Tweeni's were open to the idea of watching a movie
on an iPod, compared with 16% of teen boys. Does
that say that boys don't know what Comoditizing
a movie means? or •
TimeLine
GE and UNIVERSAL STUDIOS - MORE
STORY Feature
Story / Polls show that today's Tweeni
Savvy kids, ages 12 to 16, contradict long-held
assumptions about gender.
Part01 Part02
• • 106 / Entertainment TODAY'S
PUZZLE? THIS WEEK COVER This
Week's
Cover Google
KudoAds
Dear Editor LookRadio • 120
PIXELS 3 columns • • 4.
Related Stories
/ "Being a Gal in a Man's
World" should be made into a lighthearted movie
about the Smart-Daaf Boys, and their women that
helped create General Electric, RCA, NBS, NBC in
1930, starring Bonnie Hammer and a few Tweeni's to
boost box offfice sales. • More
Articles • Converging
News 342006 / TeleCom BuyOuts, Spinoffs and Asset
Seizure Boom Respectfully
Submitted top top top top 40 40+110+570=720
- 107 smart90.com/tvimagazine/2006/3406/
Movies
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TVInews
- CSN 107 - Financing and Comoditizing the Movie
Industry. Tweeni Savvy Hit Makers. Pete Allman
Analyzes the Benchmarks for Targeting Tech-savvy
Kids with their NBS100 Handi Wireless
Telephone™. Will it Be watching iPod
short-short, viewing DVDs or spending a day at a
multi-screen theater, playing musical chairs
between film choices? / What's Comoditizing and
Monetizing all
about?
Does
that say,
that
because a studio head that doesn't own an iPod
or a Mac, he'll never by right for the job?
- MORE STORY
•
"Being
a Gal in a Man's World" you need a last name like
"Hammer," says Tweeni. MORE
STORY.
•
•
For example, the survey found that when it
comes to offensive content, 66% of boys and girls
ranked that the disrespecting of women, tops the
list as being mean, nasty and disgraceful.
•
•
Teen girls are shown as more facile with
technology, more so than boys their own age,
especially, in some cases, with Mama's help, Does
this mean that girls think boys are "Snakes In The
Grass?"
•
•
Despite all this, our benchmark teen-savvy
participants, are often left wanting
more. "I find," says
Jackie, (pictured in the photo surrounded by her
movie picks) , "there's always something to occupy
me during a boring film being screened at the local
multi-plex cinema."
• •
If the plot is an imitation of the flick I
just saw, playing in the next room, there's always
something new to do, like closing my eyes, thinking
about how to commoditize "a word," then monetize
it, with a trendy movie title."
•
•
Expectations like this, have their origins
in weeks of pre-marketing research that, to its
credit, is often accurate. Hollywood buzz correctly
predicted that "Poseidon" would sink while
"Pirates" could set records. - CONTINUED
AMAZON
BUY - DVDS
•
Smart
Daaf
Boys
•
Troy
Cory
Show
•
CHINA
MOON
Hong
Kong
Triad
/
"Jockey Club"
Follow
The
Money
SmartDaaf Boys
RadioPlayMusic
Continued
/ Comparing our
TwEENi-SAVVY -- Jackie to the developers of the
trendy movie title, "Snakes on a Plane,"
might prove my point. "If I see a movie and I
really like the soundtrack, I'll get it, and if I
can't get it, I'll write it myself," says Jackie.
Can you imagine, Britney 's sister singing,
"Fly-i-i-i-eng on a je-et Pla-a-ang with
Snay-ee-kes on ma-a laap-p . . . . .top". "It's all
this, like, really, heavy lyric stuff? But it's
totally
cool."
•
•
Jackie spends hours surfing iTunes and
almost never buys. She comoditizes each tune by
downloading freebies, then monetizes them by
burning her top 10 onto her own CD, -- for future
tradeouts.
•
•
She's blogging her sales pitch about
"Snakes" by Email. She states, "the real stars of
the movie were the snakes, but I didn't "get
hooked" until I heard "I'm Just A Snake In Love" on
a MySpace.com page and downloaded some of their
songs. But really, it's tweeni
cool.
•
•
Moviegoer and iTune surveys, and media
analysts look at Jackie's song and movie habits as
benchmarks to help avoid box office competition,
during a weekend. They are used as the variables to
an index, as to where to screen a movie, how many
theaters should be used on opening night, and
whether the running time will be limit
showings.
•
"The teens around the world are going through a
strange metamorphic change of life nowadays", says
Jackie. "Hi-Tech digital wireless V-phones are
changing constantly, six weeks from now, the video
screen will be
larger."
•
•
In the movie "Elf" -- actor Will Farell, snatched
the attention of the Tweeni's, because they related
to the role. It was not only funny, but it rolled
along to the end of the flick with a final message,
"Thou shall not enter a sport that uses the word
'Steal the Ball'."
•
•
The Tweeni's of this generation will not only
relate to a legitimate code of ethics, but will
find a way to incorporate them into their daily
moralities. Hmmmm. I wonder if that has anything to
do with Tweeni's ability for picking cinema flick
flops -- before studio heads!
•••Instead
of accusing the heads of the "Big Six" Studios in
Hollywood for flick commodity losses, I guess if
the boss plays his cards right, Hollywood he/she
can blame their box office mistakes mistakes on
past Corporate history. HEY, The Smart-Daaf Boys,
THAT WOULD MAKE A GREAT MOVIE FOR TWEENi. -
CLICK
FOR MORE ABOUT HISTORY OF NBC AND
GE.
•••
PREDICTING LOSERS
•••
For the Tweeni's to dish out $5.00 or more to go to
the Cinema in person is not likely, when Movie.com
or Sin Trend says it's a bomb.
•••
Because the gusher of red ink is especially painful
for a Hollywood studio so used to success in the
media.
•••
• Increasingly starry-eyed Hollywood investors
are feeling the sting of failure when expected
blockbusters go bust.
•
•
The process is similar to evaluating a
football team's performance not on the outcome of
the game but on whether it beat the point spread
set by oddsmakers. An amorphous group of Hollywood
executives and box-office pundits mulls over how
much a film should gross. Hollywood buzz then sets
a line of demarcation defining
success.
•
•
Studio executives often work overtime weeks
before a movie's opening to downplay projections.
In the run-up to last month's record $135.6-million
weekend opening of "Pirates of the Caribbean: Dead
Man's Chest," Walt Disney Co. and the filmmakers
refrained from making even innocuous comments on
whether it could beat previous box-office-opening
champ "Spider-Man."
•
•
"The industry is always giving you high
benchmarks because competitors want to make you
feel bad when you fail," "Pirates" producer Jerry
Bruckheimer said. "When they started talking about
how we could open as high as $125 million, I said
to myself, 'Uh-oh, here's the game again.'
Part
02
/
COMODITIZING
MOVIES
•
•
"All the Studio boss can say to the partners
of the studio, (the backers who financed the movie,
for whatever reason), is the same thing they tell
their own people running the Studio Lot with all
the big brick and mortar Production Stages: It's
painful to lose money on a movie," but we're in the
business for the long term. We are producing a
slate of movies and some will work and some will
not."
•••
Last year Warner Bros. President Alan Horn was at
the top of his game.
••• Boy
wizard Harry Potter, eccentric candy maker Willy
Wonka and crime fighter Batman catapulted Warner to
its most profitable year.
••• But
the hot streak ended with a thud. Not even Superman
could prevent a crush of movie losses that has
shaken the venerable Burbank studio and its affable
leader.
••• The
costly disaster movie "Poseidon," director M. Night
Shyamalan's fantasy thriller "Lady in the Water,"
the computer-animated "The Ant Bully" and the urban
drama "ATL" could lose more than $120 million
combined for Warner and its financial partners,
according to one person familiar with the films'
finances.
•••
Warner's flops also underscore the inherent risks
for investors behind the torrent of private equity
money flowing into Hollywood. Warner and other
studios increasingly rely on outside financing from
hedge funds, private equity firms and other sources
to spread their risks.
•••
Warner's recent losses will be shared with equity
players Legendary Pictures and Virtual Studios,
each of which has committed hundreds of millions of
dollars to co-finance the studio's movies.
•••
Warner, like all of the majors are especially
dependent on the outside money to protect its
downside. Except for its lucrative "Harry Potter"
series, the studio has partners on virtually every
film.
•••
Although the partners split costs with Warner, the
deals are particularly good for the studio because
it winds up making far more on the hits and losing
less on the flops than its investors. That's
because it takes an off-the-top distribution fee of
more than 12% before sharing any revenue.
•••
"Everyone can have a bad year. Just the same, I
don't understand how a smart management team like
Warner Bros. could have made 'Poseidon' or 'Lady in
the Water.' "
Part
03
/ MONETIZING MOVIES WITH
OUTSIDE MONEY
•••
Decisions to bring in a Movie partner always helps
commoditize the movie project, using risk analysis,
reports. Tweeni found in her research, that flick
financiers have only so much patience. But she
believes they still consider a good long-term bet
of the movie being a winner, if there are no hidden
agendas for a short two year stock option
write-off. CLICK
FOR MORE STORY • 106 Options for Wall Street
Scammers - Phony Workers, Today and During the Big
Crash of 1927. What's A Stock Option? • What's
Backdating? • Give Me An
Example!
••• It
hasn't helped Warner that none of the six
profitable movies it has released this year --
including "V for Vendetta" and "Superman Returns"
-- has been a blockbuster. Horn said the half-dozen
would make "from a lot to a little" money.
•••
Horn declined to divulge figures, but a person
familiar with the studio's internal projections
said Warner's cut of the "Superman Returns" profit
was expected to be $50 million to $60 million. The
film cost $209 million to produce and more than
$100 million to market worldwide.
•••
Horn expects "Superman Returns" to eventually gross
about $400 million worldwide, more than last year's
hit "Batman Begins." Nonetheless, "Superman" fell
at least $100 million short of his
expectations.
•••
Tweeni thought it was a very successful movie, but
thought should have done $500 million worldwide, if
it would have had a little more action to satisfy
the young Btweeners male crowd."
•••
Those who work in the film industry in real life
know the feeling. Whether a movie is liked by
audiences, or eventually makes gobs of money for a
studio, is secondary in Hollywood to whether
Monday's lunchtime crowd at the Grill thinks it
made its numbers.
•
•
"Former 20th Century Fox studio chief Bill
Mechanic, recently reported that on Friday
afternoon everybody in town is already gossiping
about how much business your movie is doing," said
Tweeni. "By Monday everybody is asking, 'Did you
beat expectations or disappoint?' "
••• The
NY corporate office Time-Warner were disappointed
with "Poseidon," because the critics weren't sold
on the actors. Warner and its financial partners
sank $160 million into the remake about a capsized
cruise ship, figuring that arming "The Perfect
Storm" director Wolfgang Petersen with today's
state-of-the-art special effects would wow
moviegoers.
••• It
was Tweeni who reported, "I've already seen a
luxury liner go down once when I saw 'Titanic' go
down on my DVD."
••• To
date, "Poseidon" has grossed only $60 million
domestically and $120 million internationally. Horn
said Warner and its partners are expected to lose
about $50 million on the movie. Poseidon. The
Tweeni audience didn't show up.
••• But
in hindsight the studio could have cast bigger
stars, but didn't. It also didn't help that its May
12 release date was sandwiched between the
premieres of Paramount Pictures' "Mission:
Impossible III" and Sony Pictures' "The Da Vinci
Code."
••• In
the coming months, Warner is releasing Martin
Scorsese's gang drama "The Departed," starring
Leonardo DiCaprio, on Oct. 6, the animated comedy
"Happy Feet" on Nov. 17; the action adventure
"Blood Diamond," also with DiCaprio, on Dec. 15;
and the sports drama "We Are Marshall" on Dec.
22.
••• "I
actually think that we'll finish out the year --
and I could be wrong -- doing over $1 billion in
domestic box office," Horn said.
•••
Which is why he doesn't want to be judged just yet
on 2006.
•••
"It's like being in the middle of a basketball
game," Horn said, "and my team's down 30 points and
you say, 'Game's over.' "
•••
General Electric, the company founded by Thomas
Edison, is hobbling. Since buying the studio assets
from Vivendi Universal, Nothing great has come from
Universal, except for Harry Potter. This big summer
gun, "Miami Vice," is misfiring at the box office.
CLICK
FOR MORE ABOUT HISTORY OF NBC AND
GE.
•••
But at the moment, the Forty-something gal with the
heavy last name is too busy acting out the senerio
to succeed in spite of the actions the show biz
testosterone crowd is trying to hammer out at
NBC-Universal.
•••
Hammer runs two of the entertainment company's most
profitable businesses, the USA Network and the Sci
Fi cable channels. Together they account for nearly
a third of NBC Universal's $3 billion in profit for
2005.
•••
"Bonnie is playing a huge role for us right now,"
said Jeff Zucker, chief executive of the NBC
Universal Television Group. "There is no question
that Bonnie will be playing an even bigger role for
us in the future."
••• At
GE's leadership meeting in Boca Raton, Fla., early
this year, it was Hammer who delivered the
PowerPoint presentation trumpeting the highlights
of the entertainment division to a sea of male
faces. She focused on the USA Network, which is NBC
Universal's most lucrative asset, hauling in a
profit of nearly $700 million last year.
••• In
February, when Stacey Snider left her post as
Universal Pictures chairwoman to join DreamWorks
SKG, Hammer was on the short list of possible
replacements even though she had no feature film
experience. She didn't get the job, but the mention
of her name fueled speculation about her next
assignment.
•••
Will she wind up at Universal, injecting the movie
studio with her girl-next-door charm?
•••
Will she take over all of NBC Universal's
entertainment cable channels, adding Bravo and the
start-up Sleuth to her portfolio?
••• Or
will Hammer move into a high-level job at the NBC
broadcast network, which has been struggling to
rebound after finishing in fourth place in prime
time for two seasons?
••• "To
Help Hammer out," says Tweeni leader Jackie, here's
a little history about about General Electric, RCA
and NBC.
HISTORY
TIMELINE OF EDISON, GE, AND
NBC-UNIVERSAL
•
1876 -
Thomas Alva Edison opened a new
laboratory in Menlo Park, New Jersey. Out of the
laboratory was to come perhaps the most famous
invention of all&emdash;a successful development of
the incandescent electric lamp.
•
1879 -
Elihu Thomson and Edwin J. Houston
formed the Thomson-Houston Electric Company,
merging with competitors that owed the patent
rights the put them into dominant positions in the
electrical industry.
•
1892 -
Edison had organized his various
businesses into the Edison General Electric
Company. As the consumer electricity industry
expanded, it became increasingly difficult for
competitors to produce a complete electrical
installation relying solely on their own
technology.
•
1892 -
General Electric Company formed. In
1892, Edison General Electric Company and
Thomson-Houston Electric Company were combined, in
a merger arranged by financier J. P. Morgan, to
form the General Electric Company, with its
headquarters in Schenectady, New York.
•
1892 - NBS
- First Wireless Radio Telephone Broadcasting
Demonstrations: (Voice) Nathan B. Stubblefield.
•
1896 -
Dow Jones formed. In 1896, General
Electric was one of the original 12 companies
listed on the newly-formed Dow Jones Industrial
Average. GE is the only one that still remains
today.
•
1902 03 - NBS -
Stubblefield's - World's First Ship To Shore
Radio Wireless Telephone Broadcast - Washington,
D.C. Demonstration. National Broadcasting
System.
•
1905 - PATENT
LAWS - Revised (1905, STATUTE: SEC. 4886).
•
1919
- The
Radio Corporation of America (RCA) was founded by
GE and American Telephone & Telegraph
(AT&T)
in 1919 to further
international radio. RCA was formed after World War
I when General Electric signed an extensive patents
cross-licensing agreement with Westinghouse, AT and
T, and United Fruit. The product of this alliance,
RCA was owned jointly by the four companies and was
created for the purpose of marketing radio
receivers produced by G. E. and Westinghouse. As
the alliance unraveled during the late 1920s and
early 1930s, due to internal competition and
government antitrust efforts, RCA emerged as an
independent company. In November 1926.
MORE
STORY ABOUT SUIT AGAINST RADIO
TRUST.
•
1925
- De Forest's 1908 Audion Patent Number Three,
#879, 532 Covering The Device As A Detector,
Expires.
•
1925 0512 - NBS
Patent Expires: Stubblefield's 1908 Radio Patent
Expires, May 12, 1925.
•
1925
- Fessenden's filed suit for $60,000,000
against the Radio Corporation of America, The
American Telephone & Telegraph Company, the
General Electric Company, the Westinghouse Electric
and Manufacturing Company, the Western Electric
Company Inc, the International Radio Telegraph
Company, the United Fruit Company and the wireless
Specialty Appliance Company. His contempt
for the leaders of "Big Business" and their methods
is well-known. He has yet to back down in a fight
with Wall Street, of which he has had quite a
few.
•
In November 1926, RCA formed NBC as a
wholly-owned subsidiary. Shortly thereafter, RCA
added a second network, and the two networks were
designated NBC-Red and NBC-Blue.
•
1927 -
Between 1927 and 1935, 52 different
inventions in electricity were introduced to the
company by Hassan Kamel Al-Sabbah.
•
1928
- Fessenden settles for $2,5000,000 with the
Radio Corporation and the rest of the organizations
listed in the suit of December, 1925.•
•
1986 -
In 1986, GE re-acquired RCA, primarily
for the NBC television network. The rest was sold
to various companies, including Bertelsmann and
Thomson.
•
2004 -
In 2004, GE bought the television and
movie assets of Vivendi Universal and became the
third largest media conglomerate in the world. The
new company was named NBC Universal. Also in 2004,
GE completed the spinoff of most of its life and
mortgage insurance assets into an independent
company, Genworth Financial, based in Richmond,
Virginia.
Josie
Cory
Publisher/Editor
TVI Magazine
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• TVI
Magazine, tviNews.net, YES90, Your Easy Search,
Associated Press, Reuters, BBC, LA Times, NY Times,
VRA's D-Diaries, Industry Press Releases, They Said
It, SmartSearch, and Wikipedia, the free
encyclopedia were used in compiling and
ascertaining this Yes90 news
report.
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Publications, VRA TelePlay Pictures, xingtv and Big
Six Media Entertainments. Tel - 323
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