2006/Images/back.gif - 107 smart90.com/tvimagazine/2006/3406/



Click for tviNews PERSON OF THE WEEK

See Larger Movie

(You MAY need the FREE QuickTime plug-in to view and hear s90tv)







































































































































A SUMMER ISSUE - AUGUST - tviNews Events
TVInews - CSN 107 - Financing and Comoditizing the Movie Industry. Tweeni Savvy Hit Makers. Pete Allman Analyzes the Benchmarks for Targeting Tech-savvy Kids with their NBS100 Handi Wireless Telephone™. Will it Be watching iPod short-short, viewing DVDs or spending a day at a multi-screen theater, playing musical chairs between film choices? / What's Comoditizing and Monetizing all about?
• 02. Comoditizing
03. Monetizing
NBC History


Do Teen girls like Jackie Jensen, who's especially facile with Hi-Tech devices, think boys are "Snakes In The Grass? For example: 21% of female Tweeni's were open to the idea of watching a movie on an iPod, compared with 16% of teen boys. Does that say that boys don't know what Comoditizing a movie means? or
Does that say, that because a studio head that doesn't own an iPod or a Mac, he'll never by right for the job? - MORE STORY

"Being a Gal in a Man's World" you need a last name like "Hammer," says Tweeni. MORE STORY.

Feature Story / Polls show that today's Tweeni Savvy kids, ages 12 to 16, contradict long-held assumptions about gender.
For example, the survey found that when it comes to offensive content, 66% of boys and girls ranked that the disrespecting of women, tops the list as being mean, nasty and disgraceful.
Teen girls are shown as more facile with technology, more so than boys their own age, especially, in some cases, with Mama's help, Does this mean that girls think boys are "Snakes In The Grass?"



Part02 ImagesCSnews/TroyCigDdiaries0246w.jpg


Despite all this, our benchmark teen-savvy participants, are often left wanting more. "I find," says Jackie, (pictured in the photo surrounded by her movie picks) , "there's always something to occupy me during a boring film being screened at the local multi-plex cinema."
If the plot is an imitation of the flick I just saw, playing in the next room, there's always something new to do, like closing my eyes, thinking about how to commoditize "a word," then monetize it, with a trendy movie title."
Expectations like this, have their origins in weeks of pre-marketing research that, to its credit, is often accurate. Hollywood buzz correctly predicted that "Poseidon" would sink while "Pirates" could set records. - CONTINUED

106 / Entertainment






This Week's Cover

Google KudoAds
Smart Daaf Boys
Troy Cory Show

Hong Kong Triad /
"Jockey Club"
Follow The Money

SmartDaaf Boys


TVI Magazine
Back Issues


Dear Editor








Returnˆ To Top'

120 PIXELS 3 columns




Continued / Comparing our TwEENi-SAVVY -- Jackie to the developers of the trendy movie title, "Snakes on a Plane," might prove my point. "If I see a movie and I really like the soundtrack, I'll get it, and if I can't get it, I'll write it myself," says Jackie. Can you imagine, Britney 's sister singing, "Fly-i-i-i-eng on a je-et Pla-a-ang with Snay-ee-kes on ma-a laap-p . . . . .top". "It's all this, like, really, heavy lyric stuff? But it's totally cool."
Jackie spends hours surfing iTunes and almost never buys. She comoditizes each tune by downloading freebies, then monetizes them by burning her top 10 onto her own CD, -- for future tradeouts.
She's blogging her sales pitch about "Snakes" by Email. She states, "the real stars of the movie were the snakes, but I didn't "get hooked" until I heard "I'm Just A Snake In Love" on a MySpace.com page and downloaded some of their songs. But really, it's tweeni cool.
Moviegoer and iTune surveys, and media analysts look at Jackie's song and movie habits as benchmarks to help avoid box office competition, during a weekend. They are used as the variables to an index, as to where to screen a movie, how many theaters should be used on opening night, and whether the running time will be limit showings.
"The teens around the world are going through a strange metamorphic change of life nowadays", says Jackie. "Hi-Tech digital wireless V-phones are changing constantly, six weeks from now, the video screen will be larger."
In the movie "Elf" -- actor Will Farell, snatched the attention of the Tweeni's, because they related to the role. It was not only funny, but it rolled along to the end of the flick with a final message, "Thou shall not enter a sport that uses the word 'Steal the Ball'."
The Tweeni's of this generation will not only relate to a legitimate code of ethics, but will find a way to incorporate them into their daily moralities. Hmmmm. I wonder if that has anything to do with Tweeni's ability for picking cinema flick flops -- before studio heads!
•••Instead of accusing the heads of the "Big Six" Studios in Hollywood for flick commodity losses, I guess if the boss plays his cards right, Hollywood he/she can blame their box office mistakes mistakes on past Corporate history. HEY, The Smart-Daaf Boys, THAT WOULD MAKE A GREAT MOVIE FOR TWEENi. - CLICK FOR MORE ABOUT HISTORY OF NBC AND GE.
••• For the Tweeni's to dish out $5.00 or more to go to the Cinema in person is not likely, when Movie.com or Sin Trend says it's a bomb.
••• Because the gusher of red ink is especially painful for a Hollywood studio so used to success in the media.
••• • Increasingly starry-eyed Hollywood investors are feeling the sting of failure when expected blockbusters go bust.
The process is similar to evaluating a football team's performance not on the outcome of the game but on whether it beat the point spread set by oddsmakers. An amorphous group of Hollywood executives and box-office pundits mulls over how much a film should gross. Hollywood buzz then sets a line of demarcation defining success.
Studio executives often work overtime weeks before a movie's opening to downplay projections. In the run-up to last month's record $135.6-million weekend opening of "Pirates of the Caribbean: Dead Man's Chest," Walt Disney Co. and the filmmakers refrained from making even innocuous comments on whether it could beat previous box-office-opening champ "Spider-Man."
"The industry is always giving you high benchmarks because competitors want to make you feel bad when you fail," "Pirates" producer Jerry Bruckheimer said. "When they started talking about how we could open as high as $125 million, I said to myself, 'Uh-oh, here's the game again.'











"All the Studio boss can say to the partners of the studio, (the backers who financed the movie, for whatever reason), is the same thing they tell their own people running the Studio Lot with all the big brick and mortar Production Stages: It's painful to lose money on a movie," but we're in the business for the long term. We are producing a slate of movies and some will work and some will not."
••• Last year Warner Bros. President Alan Horn was at the top of his game.
••• Boy wizard Harry Potter, eccentric candy maker Willy Wonka and crime fighter Batman catapulted Warner to its most profitable year.
••• But the hot streak ended with a thud. Not even Superman could prevent a crush of movie losses that has shaken the venerable Burbank studio and its affable leader.
••• The costly disaster movie "Poseidon," director M. Night Shyamalan's fantasy thriller "Lady in the Water," the computer-animated "The Ant Bully" and the urban drama "ATL" could lose more than $120 million combined for Warner and its financial partners, according to one person familiar with the films' finances.
••• Warner's flops also underscore the inherent risks for investors behind the torrent of private equity money flowing into Hollywood. Warner and other studios increasingly rely on outside financing from hedge funds, private equity firms and other sources to spread their risks.
••• Warner's recent losses will be shared with equity players Legendary Pictures and Virtual Studios, each of which has committed hundreds of millions of dollars to co-finance the studio's movies.
••• Warner, like all of the majors are especially dependent on the outside money to protect its downside. Except for its lucrative "Harry Potter" series, the studio has partners on virtually every film.
••• Although the partners split costs with Warner, the deals are particularly good for the studio because it winds up making far more on the hits and losing less on the flops than its investors. That's because it takes an off-the-top distribution fee of more than 12% before sharing any revenue.
••• "Everyone can have a bad year. Just the same, I don't understand how a smart management team like Warner Bros. could have made 'Poseidon' or 'Lady in the Water.' "
•• Decisions to bring in a Movie partner always helps commoditize the movie project, using risk analysis, reports. Tweeni found in her research, that flick financiers have only so much patience. But she believes they still consider a good long-term bet of the movie being a winner, if there are no hidden agendas for a short two year stock option write-off. CLICK FOR MORE STORY • 106 Options for Wall Street Scammers - Phony Workers, Today and During the Big Crash of 1927. What's A Stock Option? • What's Backdating? • Give Me An Example!
••• It hasn't helped Warner that none of the six profitable movies it has released this year -- including "V for Vendetta" and "Superman Returns" -- has been a blockbuster. Horn said the half-dozen would make "from a lot to a little" money.
••• Horn declined to divulge figures, but a person familiar with the studio's internal projections said Warner's cut of the "Superman Returns" profit was expected to be $50 million to $60 million. The film cost $209 million to produce and more than $100 million to market worldwide.
••• Horn expects "Superman Returns" to eventually gross about $400 million worldwide, more than last year's hit "Batman Begins." Nonetheless, "Superman" fell at least $100 million short of his expectations.
••• Tweeni thought it was a very successful movie, but thought should have done $500 million worldwide, if it would have had a little more action to satisfy the young Btweeners male crowd."
••• Those who work in the film industry in real life know the feeling. Whether a movie is liked by audiences, or eventually makes gobs of money for a studio, is secondary in Hollywood to whether Monday's lunchtime crowd at the Grill thinks it made its numbers.
"Former 20th Century Fox studio chief Bill Mechanic, recently reported that on Friday afternoon everybody in town is already gossiping about how much business your movie is doing," said Tweeni. "By Monday everybody is asking, 'Did you beat expectations or disappoint?' "
••• The NY corporate office Time-Warner were disappointed with "Poseidon," because the critics weren't sold on the actors. Warner and its financial partners sank $160 million into the remake about a capsized cruise ship, figuring that arming "The Perfect Storm" director Wolfgang Petersen with today's state-of-the-art special effects would wow moviegoers.
••• It was Tweeni who reported, "I've already seen a luxury liner go down once when I saw 'Titanic' go down on my DVD."
••• To date, "Poseidon" has grossed only $60 million domestically and $120 million internationally. Horn said Warner and its partners are expected to lose about $50 million on the movie. Poseidon. The Tweeni audience didn't show up.
••• But in hindsight the studio could have cast bigger stars, but didn't. It also didn't help that its May 12 release date was sandwiched between the premieres of Paramount Pictures' "Mission: Impossible III" and Sony Pictures' "The Da Vinci Code."
••• In the coming months, Warner is releasing Martin Scorsese's gang drama "The Departed," starring Leonardo DiCaprio, on Oct. 6, the animated comedy "Happy Feet" on Nov. 17; the action adventure "Blood Diamond," also with DiCaprio, on Dec. 15; and the sports drama "We Are Marshall" on Dec. 22.
••• "I actually think that we'll finish out the year -- and I could be wrong -- doing over $1 billion in domestic box office," Horn said.
••• Which is why he doesn't want to be judged just yet on 2006.
••• "It's like being in the middle of a basketball game," Horn said, "and my team's down 30 points and you say, 'Game's over.' "

4. Related Stories / "Being a Gal in a Man's World" should be made into a lighthearted movie about the Smart-Daaf Boys, and their women that helped create General Electric, RCA, NBS, NBC in 1930, starring Bonnie Hammer and a few Tweeni's to boost box offfice sales.
••• General Electric, the company founded by Thomas Edison, is hobbling. Since buying the studio assets from Vivendi Universal, Nothing great has come from Universal, except for Harry Potter. This big summer gun, "Miami Vice," is misfiring at the box office. CLICK FOR MORE ABOUT HISTORY OF NBC AND GE.
••• But at the moment, the Forty-something gal with the heavy last name is too busy acting out the senerio to succeed in spite of the actions the show biz testosterone crowd is trying to hammer out at NBC-Universal.
••• Hammer runs two of the entertainment company's most profitable businesses, the USA Network and the Sci Fi cable channels. Together they account for nearly a third of NBC Universal's $3 billion in profit for 2005.
••• "Bonnie is playing a huge role for us right now," said Jeff Zucker, chief executive of the NBC Universal Television Group. "There is no question that Bonnie will be playing an even bigger role for us in the future."
••• At GE's leadership meeting in Boca Raton, Fla., early this year, it was Hammer who delivered the PowerPoint presentation trumpeting the highlights of the entertainment division to a sea of male faces. She focused on the USA Network, which is NBC Universal's most lucrative asset, hauling in a profit of nearly $700 million last year.
••• In February, when Stacey Snider left her post as Universal Pictures chairwoman to join DreamWorks SKG, Hammer was on the short list of possible replacements even though she had no feature film experience. She didn't get the job, but the mention of her name fueled speculation about her next assignment.
••• Will she wind up at Universal, injecting the movie studio with her girl-next-door charm?
••• Will she take over all of NBC Universal's entertainment cable channels, adding Bravo and the start-up Sleuth to her portfolio?
••• Or will Hammer move into a high-level job at the NBC broadcast network, which has been struggling to rebound after finishing in fourth place in prime time for two seasons?
••• "To Help Hammer out," says Tweeni leader Jackie, here's a little history about about General Electric, RCA and NBC.


1876 - Thomas Alva Edison opened a new laboratory in Menlo Park, New Jersey. Out of the laboratory was to come perhaps the most famous invention of all&emdash;a successful development of the incandescent electric lamp.
1879 - Elihu Thomson and Edwin J. Houston formed the Thomson-Houston Electric Company, merging with competitors that owed the patent rights the put them into dominant positions in the electrical industry.
1892 - Edison had organized his various businesses into the Edison General Electric Company. As the consumer electricity industry expanded, it became increasingly difficult for competitors to produce a complete electrical installation relying solely on their own technology.
1892 - General Electric Company formed. In 1892, Edison General Electric Company and Thomson-Houston Electric Company were combined, in a merger arranged by financier J. P. Morgan, to form the General Electric Company, with its headquarters in Schenectady, New York.
1892 - NBS - First Wireless Radio Telephone Broadcasting Demonstrations: (Voice) Nathan B. Stubblefield.
1896 - Dow Jones formed. In 1896, General Electric was one of the original 12 companies listed on the newly-formed Dow Jones Industrial Average. GE is the only one that still remains today.
1902 03 - NBS - Stubblefield's - World's First Ship To Shore Radio Wireless Telephone Broadcast - Washington, D.C. Demonstration. National Broadcasting System.
1905 - PATENT LAWS - Revised (1905, STATUTE: SEC. 4886).
1919 - The Radio Corporation of America (RCA) was founded by GE and American Telephone & Telegraph (AT&T) in 1919 to further international radio. RCA was formed after World War I when General Electric signed an extensive patents cross-licensing agreement with Westinghouse, AT and T, and United Fruit. The product of this alliance, RCA was owned jointly by the four companies and was created for the purpose of marketing radio receivers produced by G. E. and Westinghouse. As the alliance unraveled during the late 1920s and early 1930s, due to internal competition and government antitrust efforts, RCA emerged as an independent company. In November 1926. MORE STORY ABOUT SUIT AGAINST RADIO TRUST.
1925 - De Forest's 1908 Audion Patent Number Three, #879, 532 Covering The Device As A Detector, Expires.
1925 0512 - NBS Patent Expires: Stubblefield's 1908 Radio Patent Expires, May 12, 1925.
1925 - Fessenden's filed suit for $60,000,000 against the Radio Corporation of America, The American Telephone & Telegraph Company, the General Electric Company, the Westinghouse Electric and Manufacturing Company, the Western Electric Company Inc, the International Radio Telegraph Company, the United Fruit Company and the wireless Specialty Appliance Company. His contempt for the leaders of "Big Business" and their methods is well-known. He has yet to back down in a fight with Wall Street, of which he has had quite a few.
In November 1926, RCA formed NBC as a wholly-owned subsidiary. Shortly thereafter, RCA added a second network, and the two networks were designated NBC-Red and NBC-Blue.
1927 - Between 1927 and 1935, 52 different inventions in electricity were introduced to the company by Hassan Kamel Al-Sabbah.
1928 - Fessenden settles for $2,5000,000 with the Radio Corporation and the rest of the organizations listed in the suit of December, 1925.•
1986 - In 1986, GE re-acquired RCA, primarily for the NBC television network. The rest was sold to various companies, including Bertelsmann and Thomson.
2004 - In 2004, GE bought the television and movie assets of Vivendi Universal and became the third largest media conglomerate in the world. The new company was named NBC Universal. Also in 2004, GE completed the spinoff of most of its life and mortgage insurance assets into an independent company, Genworth Financial, based in Richmond, Virginia.

CLICK FOR MORE STORY • 106 Options for Wall Street Scammers - Phony Workers, Today and in during the big crash of 1927. What's A Stock Option? • What's Backdating? • Give Me An Example?

More Articles • Converging News 342006 / TeleCom BuyOuts, Spinoffs and Asset Seizure Boom

Respectfully Submitted
Josie Cory
Publisher/Editor TVI Magazine
 TVI Magazine, tviNews.net, YES90, Your Easy Search, Associated Press, Reuters, BBC, LA Times, NY Times, VRA's D-Diaries, Industry Press Releases, They Said It, SmartSearch, and Wikipedia, the free encyclopedia were used in compiling and ascertaining this Yes90 news report.
 ©1956-2007. Copyright. All rights reserved by: TVI Publications, VRA TelePlay Pictures, xingtv and Big Six Media Entertainments. Tel - 323 462.1099.

We Preserve The Moment

Return ˆ To Top  

VRA TelePlay -- DVDs

Smart Daaf Boys - Products
Troy Cory Show / DVDs VRA TelePlay

We Preserve The Moment
Yes90 tviNews S90 CSN 107 - Financing and Comoditizing the Movie Industry. Tweeni Savvy Hit Makers. Pete Allman Analyzes the Benchmarks for Targeting Tech-savvy Kids with their NBS100 Handi Wireless Telephone™. Will it Be watching iPod short-short, viewing DVDs or spending a day at multi-screen theater, playing musical chairs between film choices? / What's Comoditizing and Monetizing all about? / Feature Story / • 107TargetingChartsADs / Smart90, lookradio, nbs100, tvimagazine, vratv, xingtv, Ddiaries, Soulfind, nbstubblefield, congming90, chinaexpo, vralogo, Look Radio, China Expo, Soul Find, s90tv, wifi90, dv90, nbs 100, Josie Cory, Publisher, Troy Cory, ePublisher, Troy Cory-Stubblefield / Kudoads, Photo Image665, Movies troy cory show duration:medium:free - 4 min - Television With No Borders

Legal Notices Copyright Information
How Do We Do Business?
Tel 323 462-1099
Return ˆ To Top