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(You
MAY need the FREE QuickTime
plug-in to view and hear s90tv) top top top top • 102 / Internet TODAY'S
PUZZLE? This
Week's
Cover
Dear Editor LookRadio • 120
PIXELS 3 columns 1.
Feature Story / 107
HRTSCable Chief's NewsmakerLucheon Cable Chiefs Discuss
"Multiplatform" - Projects Outside the Set-top Box
/// _________ More
Articles • Converging
News 102006 / TeleCom BuyOuts, Spinoffs and Asset
Seizure Boom Respectfully
Submitted top top top 40 40+110+570=720
- 102 smart90.com/tvimagazine/2006/1006/CableTvHeads2006.htm
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Hong
Kong
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"Jockey Club"
RadioPlayMusic
•
•
The Hollywood Radio &
Television Society kicked off the 2006 spring
portion of its famed newsmaker luncheon series with
the Cable Chiefs Luncheon, HRTS's annual summit on
the state of the cable industry at the Regent
Beverly Wilshire Hotel, on March 2.
•
•
Invited panelists included:
Reggie Hudlin , President of Entertainment, BET;
Susanne Daniels, President of Entertainment,
Lifetime; Ted Harbert, President/CEO E!; Lauren
Zelaznick , President, Bravo; Mark Stern, EVP,
Original Programming, SciFi
Channel.
•
•
Jeff Greenfield, a
three-time Emmy Award winner and CNN's senior
analyst moderated the panel.
•
•
Network heads and
programmers shared their ideas at HRTS's Cable
Chief's Newsmaker luncheon, How projects outside
the set-top box manifest is what BET
entertainment's Reginald Hudlin is thinking about.
"When I look at shows, I pick that can work on a
multiplatform basis. What you consume may migrate,
but the form always remain," he
said.
•
•
E!'s already putting several
new applications into practice: Entertainment
channel will be covering the 2006 Oscar ceremony on
several fronts including on-demand, online and via
podcasts."Go online, go on the phone," E! prexy-CEO
Ted Harbert said. "Young viewers have different
habits."
•
•
The same viewers who are
early to adopt new technology may also have an
adverse effect on ratings. Nonetheless, Sci Fi exec
VP of programming Mark SternMark Stern embraces
consumer-customized viewing. He said that even
though ratings may slow on "Battlestar Galactica"
as tech-savvy audiences download episodes, there is
a positive side to the
equation.
"What's more exciting is
that 'Battlestar Galactica' is among the most
downloaded programmes," Stern
said.
•
•
Bravo's Lauren Zalaznick
made a point that brands will still be paramount no
matter what the venue. "In cyberspace, it's still
brand that drives viewers to Web sites," she
said.
•
•
The threat of a la carte
pricing found the panel executives in agreement.
"When you look up 'a la carte' in the dictionary,
you see 'bad idea,' " Harbert said. "It will
cost the viewer more money. Style Network would
probably go away, and that would be a disservice to
the female
viewers."
•
•
Lifetime programming chief
Susanne Daniels concurred with E!'s Ted Harbert on
an a la carte system. "Such system would be the
death knell for Lifetime Movie Network." "Lifetime
survives with a loyalty among viewers and its
branding," she said. But LMN "would take a
hit."•
•
The idea behind this year's
Cable Chiefs Luncheon was to outreach to cable
networks that have not had a presence at past cable
panels," said Kelly Goode, HRTS newsmaker Luncheon
co-chair. As anticipated by fellow co-chairs Dick
Askin, Pres/CEO Tribune Entertainment; and Bob
Sanitsky, Emerge Entertainment, the panel delivered
a fresh perspective on the cable business.
•
•
The Cable Chiefs Newsmaker
Luncheon was presented in association with
MagnaGlobal and media sponsor Broadcasting and
Cable Magazine.
•
•
The 2006 HRTS Newsmaker
Luncheon Season is sponsored in part by
Pricewaterhouse Coopers, The Lippin Group and the
.tv Corporation, a VeriSign®Company
Josie
Cory
Publisher/Editor
TVI Magazine
•
• TVI
Magazine, tviNews.net, YES90, Your Easy Search,
Associated Press, Reuters, BBC, LA Times, NY Times,
VRA's D-Diaries, Industry Press Releases, They Said
It and SmartSearch were used in compiling and
ascertaining this Yes90 news
report.
•
• ©1956-2007.
Copyright. All rights reserved by: TVI
Publications, VRA TelePlay Pictures, xingtv and Big
Six Media Entertainments. Tel/Fax: 323
462.1099.
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TVInews publisher Josie Cory
attends HRTS Cable Chiefs Discuss "Multiplatform" -
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Outside the Set-top Box
/ Hollywood
Radio & Television Society / Gary Sunkin with
LA district attorney, Steve Cooley. Cable Chief
Panel members - Jeff
Greenfield, Reggie Hudlin, Lauren Zelaznick, Ted
Harbert, Susanne Daniels, Mark
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