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A WINTER ISSUE - MARCH - tviNews Events
TVInews - TVInews publisher Josie Cory attends HRTS Cable Chiefs Discuss "Multiplatform" - Projects at Newsmaker Lucheon in Beverly Hills Outside the Set-top Box / Hollywood Radio & Television Society / Gary Sunkin with LA district attorney, Steve Cooley.
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Photos: Montage includes HRTS Cable Chief Panel members - Reggie Hudlin, President of Entertainment, BET; Lauren Zelaznick, President, Bravo; Ted Harbert, President/CEO E!; Susanne Daniels, President of Entertainment, Lifetime; Mark Stern, EVP, Original Programming, SciFi Channel. Jeff Greenfield, a three-time Emmy Award winner and CNN's senior analyst moderated the panel. TVInews publishers Josie Cory, Troy Cory and Gary Sunkin attended the Newsmaker Lucheon in Beverly Hills. Gary is shown with Steve Cooley, District Attorney for Los Angeles at ID RFIDTheft Summit at the LA Convention Center.

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1. Feature Story / 107 HRTSCable Chief's NewsmakerLucheon

Cable Chiefs Discuss "Multiplatform" - Projects Outside the Set-top Box
The Hollywood Radio & Television Society kicked off the 2006 spring portion of its famed newsmaker luncheon series with the Cable Chiefs Luncheon, HRTS's annual summit on the state of the cable industry at the Regent Beverly Wilshire Hotel, on March 2.
Invited panelists included: Reggie Hudlin , President of Entertainment, BET; Susanne Daniels, President of Entertainment, Lifetime; Ted Harbert, President/CEO E!; Lauren Zelaznick , President, Bravo; Mark Stern, EVP, Original Programming, SciFi Channel.
Jeff Greenfield, a three-time Emmy Award winner and CNN's senior analyst moderated the panel.
Network heads and programmers shared their ideas at HRTS's Cable Chief's Newsmaker luncheon, How projects outside the set-top box manifest is what BET entertainment's Reginald Hudlin is thinking about. "When I look at shows, I pick that can work on a multiplatform basis. What you consume may migrate, but the form always remain," he said.
E!'s already putting several new applications into practice: Entertainment channel will be covering the 2006 Oscar ceremony on several fronts including on-demand, online and via podcasts."Go online, go on the phone," E! prexy-CEO Ted Harbert said. "Young viewers have different habits."
The same viewers who are early to adopt new technology may also have an adverse effect on ratings. Nonetheless, Sci Fi exec VP of programming Mark SternMark Stern embraces consumer-customized viewing. He said that even though ratings may slow on "Battlestar Galactica" as tech-savvy audiences download episodes, there is a positive side to the equation. "What's more exciting is that 'Battlestar Galactica' is among the most downloaded programmes," Stern said.
Bravo's Lauren Zalaznick made a point that brands will still be paramount no matter what the venue. "In cyberspace, it's still brand that drives viewers to Web sites," she said.
The threat of a la carte pricing found the panel executives in agreement. "When you look up 'a la carte' in the dictionary, you see 'bad idea,' " Harbert said. "It will cost the viewer more money. Style Network would probably go away, and that would be a disservice to the female viewers."
Lifetime programming chief Susanne Daniels concurred with E!'s Ted Harbert on an a la carte system. "Such system would be the death knell for Lifetime Movie Network." "Lifetime survives with a loyalty among viewers and its branding," she said. But LMN "would take a hit." The idea behind this year's Cable Chiefs Luncheon was to outreach to cable networks that have not had a presence at past cable panels," said Kelly Goode, HRTS newsmaker Luncheon co-chair. As anticipated by fellow co-chairs Dick Askin, Pres/CEO Tribune Entertainment; and Bob Sanitsky, Emerge Entertainment, the panel delivered a fresh perspective on the cable business.
The Cable Chiefs Newsmaker Luncheon was presented in association with MagnaGlobal and media sponsor Broadcasting and Cable Magazine.
The 2006 HRTS Newsmaker Luncheon Season is sponsored in part by Pricewaterhouse Coopers, The Lippin Group and the .tv Corporation, a VeriSign®Company

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More Articles • Converging News 102006 / TeleCom BuyOuts, Spinoffs and Asset Seizure Boom

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Josie Cory
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 TVI Magazine, tviNews.net, YES90, Your Easy Search, Associated Press, Reuters, BBC, LA Times, NY Times, VRA's D-Diaries, Industry Press Releases, They Said It and SmartSearch were used in compiling and ascertaining this Yes90 news report.
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