Feature
Story -"Images"-
102 Jeff
Bezos and Amazon Celebrates 10th year
- 29the Week 2005 / SEATTLE
-- Soon after Amazon.com Inc. debuted 10 years ago,
Jeff Bezos and his handful of employees spent late
summer nights packing books in a tiny warehouse,
scrambling to ship a growing gush of orders. -
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•102BezosAmazon10thyear.htm
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Page / BiographyTIMELINE:
Jeffrey Preston Bezos
is the son of Miguel "Mike" Bezos , and Jacklyn
Gise Bezos. Jeff has a younger brother and
sister.
Jeff Bezos gives his
grandfather, a retired Atomic Energy Commission
manager, credit for guiding his thoughts to higher
ambitious and intriguing adventures.
-----
Bezos worked on science and engineering
projects that eventually piled up in his parents'
garage. His passion for building things was proved
when he built his own Infinity Cube, a cube made up
of motorized mirrors which allow the user to stare
into in an infinite world.
-----When
his mother said its $20 cost was too expensive, he
bought the pieces cheaply and built it himself.
This story is documented in "Turning On Bright
Minds: A Parent Looks at Gifted Education in
Texas." Incidentally, the book, published locally
in the Houston area in 1977, is not available on
Amazon.com. Bezos spent many summers on his
grandfather's ranch in Cotulla, Texas, where he
exercised his hands-on engineering abilities by
fixing windmills and doing other such chores
----- By age
16, he could fix windmills, use an arc welder and
castrate cattle. In his late grade school years,
Bezos became fascinated with the Infinity Cube,
which uses a set of motorized mirrors to let the
user stare into "infinity."
-----In 1986
-- graduated from Miami's Palmetto High School. He
was elected class president and valedictorian,
-----In
1988, after graduating from Princeton, majoring in
Electrical Engineering and Computer Science, Bezos
joined FITEL, a high-tech start-up company in New
York.
----- In
1988, Bezos joined Bankers Trust Company, New York,
leading the development of computer systems that
helped manage $250+ billion in assets and becoming
their youngest vice president in February,
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TIMELINE ByLines:
Editors Note Internet
commerce.
-----"Obsess
about customers, not the competitors", is the motto
of Bezos' present obsession -- Amazon.com . The
company known today as the most visible symbol of
consumer electronic commerce started when he
discovered the exponential growth of the Internet.
He and his wife Mackenzie (a novelist) moved to
Seattle and started Amazon.com from their rented
suburban
house.
-----Before
"opening" its doors for business on the Internet,
Bezos and his team spent a year developing database
programs and creating the Web site, which sells
books, music and videos on the Internet. Although
the profitability of the company is next to nil -
all the extra cash is used for marketing and for
buying other companies - the accomplishments of
Amazon.com are
tremendous:
-----*
It beat Sears in market capitalization value (the
number of outstanding stock shares multiplied by
stock price), with $17 billion in
1998.
-----* It went public in May 1997, and is
traded on the NASDAQ as AMZN. Its many employees
have stock options and are now
millionaires.
-----* It is to date, Amazon is the leading
online shopping site, with sales expected to exceed
$6.7 billion in revenue in 2004. About 25% will
come from third-party sales of
$1.92 billion.
-----* More than 800,000 third party
affiliate Web sites are linked to Amazon.com, to
sell goods listed.
Why did Jeff Bezos decide to name his company
Amazon.com? ----- Bezos and his team spent a
year creating their Web site and developing the
database programs that they knew they would need.
They hired a marketing firm to test several names
for the new online company with consumers. Amazon
was picked because words starting with "A" show up
on search-engine lists first.
What can you do when you visit
Amazon.com? -----Amazon.com tries to offer the
broadest possible selections while being
customer-friendly and easy to navigate. Search
engines make it possible to find books by author,
title, subject or keyword and music by artist, CD
title or song title. Reviews are provided and
readers and listeners are allowed to comment on
books and music as
well.
-----Every time a customer buys a book,
Amazon.com's computer uses the information to
recommend similar books. Bezos says, "The goal here
is not rampant consumerism. The idea is to use
technology to capture information about consumers
and their interests and match individuals with
other products they might like, including items
they don't even know exist." (USA Today)
-----Bezos
is known as a fan of science fiction (his Labrador
is named after an obscure Star Trek character);
witty; gregarious; keenly interested in anything
that can be revolutionized by computers; and known
to have an explosively loud laugh. He definitely
has a lot to laugh and smile
about.
TVI
Magazine ONLINE / IS YOUR INDUSTRY WEB SITE Ready
for the future? -----
TVI
Magazine introduces here a new marketing forum for
the international television industry: a dynamic
online service on its Web site. TVI Magazine will
now effectively serve the new marketing needs of
all entertainment companies with a tool that offers
almost instantaneous promotion updates. Company
promotional material that appears on TVI Magazine's
Web site can be hyperlinked with the company's own
URL. TVI Magazine can also link the ads to a
special Web page for the advertiser and then link
that page to the advertiser's URL.
-----
To ensure
that visitors find their way to promotion
information and product updates, TVI Magazine is
listing TVI Magazine Online on more than 250 of the
world's most popular search engines and electronic
directories.
-----
Online ad
space can be purchased in monthly increments (with
a one-month minimum). At renewal time, advertisers
can change their ad and/or move it to another space
if one is available. The TVI Magazine Web site will
indicate the total number of hits on the home page
per month and per day, enabling advertisers to
monitor their reach and billings regularly.
-----
TVI
Magazine has two key pages for ad placement: the
index page (home page) and the main page (main page
of articles). Less expensive ad space is available
on article pages. Advertisers can provide the
artwork and/or logo, either by submitting the file
electronically or via an existing graphic on the
Web that TVI Magazine's online team can
grab.
-----
Most ads
can be posted on the TVI Magazine site within a few
hours. However, in the event that any graphic
manipulation is required, one must allow more time
before the ad is posted, usually two to seven
business days for a static banner and up to 10
business days for an animated banner ad.
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