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• 110d Big Profits For Google Stockholders
• 110d
Is Mcrosoft Ready for A Search Engine?
• 110d
Amazon 2005 Money Report, Bezos says "Click Sales" did it

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A FALL ISSUE
Feature Articles
Center Page
BYLINES & TIDBITS
0605 - / Larry Page, Google-Co-founder / Front Cover Vol 49-POW73
TODAY'S NEWS PUZZLES / 0605
• 110d Big Profits For Google Stockholders
• 110d
Is Mcrosoft Ready for A Search Engine?
• 110d
Amazon 2005 Money Report, Bezos says "Click Sales" did it
106a Prop 64 Will Not Stop BofA, Car, Dealership Lawsuits
• 106a
Fidiciary Duties of Gov Is To Protect Royaties of Owners
• 106b
Statute of limitations Legal Case win for Rape Case victim
• 106b
WHERE'S ALL THE IRAQ OIL?
• 107c
Getting Producer Credits for Movies
• 108c
Murdoch's News Corp.'s Net Income Based on DVD Sales
• 110e Verizon uses LookRadio Tiny Screen Concept, to win customers
• 110e
Will it be names -- SBC or AT&T?
• 112e
Taiwan and Fujian dialect

0505 - The Week That Was News Convergence
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Feature Stories - 062005-06 / Week tviNews Convergence

Todays Puzzle -- Big Profits For Google Stockholders
• •
SAN FRANCISCO -- Google Inc. said Tuesday that profit soared nearly eightfold as it wrung more money out of advertisers in the fourth quarter.
• •
Google shares jumped nearly 10% to a record $210.30 -- 147% above the initial public offering price of $85 in August.
• •
Mountain View, Calif.-based Google reported a fourth-quarter profit of $204 million, or 71 cents a share, compared with $27 million, or 10 cents, in the same quarter of 2003, when it was closely held. Sales doubled to $1 billion and surpassed even the most bullish analysts' predictions for the quarter, Google's second since its IPO.
• •
For the full year, profit was $399 million, compared with $106 million in 2003. Revenue doubled to $3.2 billion, with half coming from ads on Google websites and half from ads on the websites of partners such as Time Warner Inc.'s America Online.
• •
The company said it had attracted more people to its stable of websites and was getting better at making sure they saw tempting ads. Google's text-based ads generate revenue only when users click on them.
• •
"This is the second quarter in a row that analysts have dramatically underestimated the company," said Scott Kessler, an analyst at Standard & Poor's. "They're executing in a way that I don't think most people would have imagined."
• •
Excluding the money Google shared with website operators that ran targeted ads, the company's sales were $654 million. That was $61 million more than the consensus expectation of 19 analysts polled by Thomson First Call and $28 million more than the top forecast.
• •
Because the company is growing fast and its executives won't issue revenue or profit forecasts, financial results are especially hard to predict.
• •
Google shares, which fell $3.72 to $191.90 in regular Nasdaq trading, shot up after hours after the earnings announcement.
• •
"It's obvious to me we are benefiting from the shift of less targeted [advertising] to more targeted," Google Chief Executive Eric Schmidt said. "We are a small player in a very big market."
• •
That market is rapidly expanding, and competitors such as Yahoo Inc. and Microsoft Corp. want to slow Google's growth. To do that, they're investing some of the cash generated by their other businesses to attack Google's dominance in search engines.
• •
Yahoo's share of all Web searches in the United States crept up to 31.9% in December, from 27.1% a year earlier, according to market researcher ComScore Networks. Google fell slightly, to 34.7%.
• •
As for Microsoft, it released its own search engine Tuesday and vowed to spend heavily on advertising -- including spots during the Super Bowl and the college basketball tournament -- to increase its search market share of 16.3%.
• •
But Schmidt said Google wouldn't abandon the approach of relying on word of mouth.
• •
"We've not found a need to change the way we market our products or services," he said.
• •
RBC Capital Markets analyst Jordan Rohan said Google's profit margins were on the rise thanks to growth overseas. "International markets are reaching critical mass, both of users and advertisers," he said.
• •
During a conference call with Google executives, analysts questioned the company's strategy of giving away many products -- such as its photo-sharing service, Picasa -- without plastering them with ads or charging subscription fees.
• •
They also expressed concern about the lack of diversity in Google's revenue stream compared with competitors. Yahoo sells banner ads and Microsoft has a cash cow in its Windows operating system, but Google would have little to fall back on if the market for search-related advertising slowed dramatically.
• •
"That's a concern that'll always be there," said Youssef Squali, an analyst at Jefferies & Co. "The other side of the coin is that pure-plays always grow faster than diversified companies in the growth phase of an industry."

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 NEWS CONVERGENCE
Center Page / Feature-//• •

#110 Microsoft's Today's Puzzle - it's already A Search Engine?
• •
For example, Microsoft Search includes a feature called "Instant Answers." It taps MSN Music and Encarta, an encyclopedia program, to answer more than 1.4 million direct questions, such as, "Who won the 1977 Super Bowl?" (Answer: Oakland Raiders.) Ask Jeeves Inc. offers a similar feature
• •
The software giant plans to unveil its own engine today to compete against Google and Yahoo for online ad dollars
• •
Just days after Bill Gates acknowledged Microsoft Corp. was "stupid" for not recognizing the importance of Internet search engines sooner, the software giant today plans to debut one of its own.
• •
Microsoft will move its new search engine to the front page of its MSN service, trying to keep Web surfers - - and the advertising dollars that accompany them - - from heading to such rivals as Google Inc. and Yahoo Inc.
• •
Advertisers spent nearly $3.9 billion placing targeted ads beside search engine results last year, about 40% of the $9.5-billion market for online advertising, according to research firm EMarketer Inc. Revenue from such text ads, which advertisers pay for only when someone clicks on them, is expected to grow 22.5% this year.
• •
Redmond, Wash.-based Microsoft is starting by trying to keep the hundreds of millions of people across the world who already use Hotmail or MSN services from heading elsewhere to conduct searches. Although Google and Yahoo have significant leads, search engines will evolve so much in coming years that Microsoft has time to catch up if it makes the right moves, said Charlene Li, an analyst with Forrester Research.
• •
"They don't need to beat Google - - they just need to be in the game right now," she said.
• •
Yahoo had powered Microsoft's search engine, but analysts said building one from scratch lets Microsoft integrate its products and services.
• •
For example, Microsoft Search includes a feature called "Instant Answers." It taps MSN Music and Encarta, an encyclopedia program, to answer more than 1.4 million direct questions, such as, "Who won the 1977 Super Bowl?" (Answer: Oakland Raiders.) Ask Jeeves Inc. offers a similar feature.
• •
Gates has used the World Economic Forum in Davos, Switzerland, to vent his frustration about the progress of Microsoft's young rival, Google. Last year he said Google "kicked our butts." At this year's event, when asked how Microsoft had missed the boat on Internet search despite its enormous research budget, he replied, "We were stupid as hell." But he said the search industry was in its early days, and he vowed to catch up.
• •
Gates was more subdued when asked in an e-mail interview about the competitive threat.
• •
"There is still a lot of opportunity for us and others to deliver breakthrough search technology innovations to customers," he said. "We're focused on solving some of the hardest search problems with great software."

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TIMELINE: Top Stories To Start The Week With:

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ByLines: Editors Note
#110BezosAmazonMoneyReport -
• •
 February 3, 2005 - A one-time tax-related benefit helps boost net income. It warns of thinning margins in 2005 amid discounts
• •
 Despite strong holiday sales, online retailer Amazon.com Inc. on Wednesday reported fourth-quarter earnings that disappointed Wall Street and warned of thinning margins in the year ahead.
• •
 Shares fell 14% in after-hours trading.
• •
 For the three months ended Dec. 31, Amazon's profit climbed to $346.7 million, or 82 cents a share, compared with $73.2 million, or 17 cents, in the same period a year ago. Sales rose 31% to $2.54 billion.
• •
 But much of Amazon's profit growth stemmed from a one-time tax-related benefit of $244 million. Excluding that, the Seattle-based company earned $149 million, or 35 cents a share -- 5 cents lower than the consensus estimates of analysts polled by Thomson First Call.
• •
 For all of 2004, Amazon's net income was $588.5 million, or $1.39 a share, compared with $35.3 million, or 8 cents, the year before. It was Amazon's second profitable year since the company opened its virtual doors in 1995. Sales rose 32% to $6.92 billion.
• •
 Although Amazon executives forecast sales growth of 18% to 27% in 2005, they cautioned that margins probably would erode as the company continued to discount merchandise and offer cheap shipping.
• •
 The problem, said Legg Mason Wood Walker Inc. analyst Scott Devitt, is increased competition for online buyers.
• •
 Amazon, he said, is "in a price war. Traditional retailers are increasingly making their prices competitive with online. And there are an increasing number of small online retailers that in aggregate become a competitive force. Amazon is in the middle, getting squeezed by both of them."
• •
 Amazon shares fell 60 cents, or 1.4%, to $41.88 in regular Nasdaq trading. After the earnings announcement, they sank to $35.60 in after-hours trading.
• •
 Investors are apparently growing impatient with Amazon, which has fallen short of analysts' expectations for the last three quarters.
• •
 "It was a very strong quarter on an absolute basis," said Tim Ghriskey, who oversees $650 million -- including Amazon shares -- at Solaris Asset Management. "But expectations were for much higher earnings."
• •
 Company executives offered little hope that margins would improve in 2005, saying they expected higher costs to inaugurate a search engine and to implement a new shipping price break.
• •
 The shipping program, called Amazon Prime, will cost customers $79 a year. For that they get free second-day shipping.
• •
 Chief Executive Jeff Bezos said in a conference call to analysts that making shipping "a fixed cost allows people to [buy] without guilt."

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