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Sam Donaldson TVI PERSON OF THE WEEK - Vol 49- POW 56
NEWS Convergence - 40th - 41st Week of 2005
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About The Person Of The Week / TVI61
Sam Donaldson
Co-Founder of Television International Magazine (TeleVisionFilm) - 1956
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ABOUT THE PERSON OF THE WEEK / TVI-56
Sam Donaldson, Founder of TVI and ABC-TV
Sam Doanldson Biography
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Feature Story - Sam Donaldson has been reporting on the entertainment industry for almost five decades, Starting with TVI Magazine. (TeleFilm).
----- In April 1956, Sam Donaldson and Al Preiss under DonPre Publishing Company published the debut issue of Television International Magazine (then TELEvisionFILM Magazine), one of the major entertainment industry trade papers in Hollywood. The office was located at 1580 Cross Roads of the World, Hollywood, California. Yearly subscription was $5.00 (Yes, Five Dollars!) and a single copy cost 50 cents. - (Continue)

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Feature Story - Sam Donaldson has been reporting on
the entertainment industry for almost five decades, Starting with TVI Magazine. (TeleFilm).

----- In April 1956, Sam Donaldson and Al Preiss under DonPre Publishing Company published the debut issue of Television International Magazine (then TELEvisionFILM Magazine), one of the major entertainment industry trade papers in Hollywood. The office was located at 1580 Cross Roads of the World, Hollywood, California. Yearly subscription was $5.00 (Yes, Five Dollars!) and a single copy cost 50 cents. Here's a reprint from TELEFILM Magazine, (Television International Magazine), dated April 1956, cover is seen in Photo.

"1939"
By - Sam Donaldson
The History of a Great
Industry is Always Interesting.

----- Not only is it extremely revealing from a purely factual standpoint, it is usually a graphic tribute to a handful of men who had the gift of foresight and believed in the impossible. But, history tends to become confused with time, events are all too quickly clouded if they are not recorded as they happen. TELEvisionFILM Magazine, (Television International Magazine) &emdash;decided to trace video film back to its very beginnings. We wanted to uncover the material facts surrounding the first film series especially produced for television.
----- The task was not as simple as it might have been. Although TV film is thought of as being something comparatively recent the visionaries who pioneered the industry were hard at work long years ago. Any history of the first film series must also be divided into several categories. There was a first series, a first sponsored series, a first children's series, etc. In this brief account, then, we do not attempt to include all of the many names and dates involved in tv films family tree. We do sketch an accurate picture of the progress from the cradle to the point where film put on its first pair of long pants.
----- The year was 1939. W6XAO, one of the nation's first experimental stations, had recently gone on the air in Los Angeles with transmitting facilities atop Mt. Lee. There were only a few receiving sets, with postage stamp size screens, in its limited coverage area. Live television was getting its start, and at the same time television film was beginning also.
----- Patrick Michael Cunning, a young movie producer, had just made a feature film entitled Stars For Tomorrow with a cast and crew of 300 unknowns. After the premiere at the Hollywood Pantages Theatre, Ray Coffin, then program director of W6XAO, congratulated Cunning on his work with these newcomers and advised him to take his troupe into television. Pat Cunning showed a greater tendency toward the psychic than the practical when he heeded Coffin's suggestion. Working together the two organizations began to experiment with live television. late fall of 1939, Cunning began shooting the first series ever, for television, Tom Sawyer.
----- The production staff and actors applied themselves to Samuel Clemens' popular classic. They made up with enthusiasm what they lacked in experience. The episodes were first presented live, as Cunning recalls it "in order to work out the kinks", and then were re-done and shot on film. Employing editing techniques that this group of pioneers devised, the shows were edited into ten, fifteen, and twenty minute time segments. In those days no one could decide just how long television shows would be. Those working with Cunning suspected that TV might depart from radio's format and present three programs per hour in twenty minute segments. They reasoned that in this way the hourly cost of television could be brought down to a more realistic level.
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Back Issues are now available from 1956 to present date.

///

Center Page / Biography

TIMELINE: As much a part of Hollywood as the big sign on the hill, TVI has been reporting on the entertainment industry for almost five decades.
----- In April 1956, Sam Donaldson and Al Preiss under DonPre Publishing Company published the debut issue of Television International Magazine (then TELEvisionFILM Magazine), one of the major entertainment industry trade papers in Hollywood. The office was located at 1580 Cross Roads of the World, Hollywood, California. Yearly subscription was $5.00 (Yes, Five Dollars!) and a single copy cost 50 cents.
----- Back then the four leading broadcasting trade magazines devoted less than nine percent (9%) of their total editorial content directly to television film in 1955 according to TELEvisionFILM Magazine research. The basis of this research was to point up the need for adequate editorial coverage of the television film industry.
----- Sam Donaldson in his 1956 headline article "1939" writes: "The history of a great industry is always interesting. Not only is it extremely revealing from a purely factual standpoint, it is usually a graphic tribute to a handful of men who had the gift of foresight and believed in the impossible. But history tends to become confused with time, events are all too quickly clouded if they are not recorded as they happen."
----- That does not much differ from what Robert Dowling, publisher of the Hollywood Reporter is saying some fifty years later, ". . . What is significant about the entertainment industry is that you can almost reach back and touch its origins." "TheReporter is no exception. "Also no exception is the longevity endured Television International Magazine", says this writer.
----- Sam in his 1987 Autobiography "Hold On Mr. President" recalls the beginning of Television International in just these words: " . . . After getting my B.A., I went to the University of Southern California for a year of postgraduate work. This time I worked hard but didn't stick to it. Instead, I started a magazine in Hollywood called Television Film with five thousand dollars and a friend named Al Preiss. We went first-class, letter press printing instead of offset, four-color ads instead of black and white. It soon became evident that we needed fifty thousand dollars, not five. I sold my car to raise cash and took a job for a couple of weeks typing invoices at the Catalina Swim Suite factory, but it wasn't enough. Finally, I sold out to Al and went back spend the summer in El Paso before going into the army, as I was obligated to do. Al is still publishing the magazine under the name Television International Magazine."
----- The 6-feet-plus amiable and overtowering Preiss was a presence not to be missed at all the major program markets and industry conferences, domestic and abroad. He became a major player in Hollywood, launching the first Hollywood Festival of World Television in 1963. It was a grand exposition devoted to showing Hollywood what was being televised in other parts of the world.
----- The best and brightest television producers, executives and advertisers were chosen to judge outstanding television programs from all over the world. After an 11-year tenure, the last annual Festival was held in 1974.
----- TVI became a voice in the industry to be reckoned with, publishing out of the same offices off Hollywood Boulevard for more than a quarter of a century, and out of Pasadena, the following years. (Today, the offices are in Universal City.)
----- Preiss ran Television International until his untimely death in August 1986, when he suffered a heart attack while covering the Video Software Dealers Association convention in Las Vegas. His wife, and Associated Editor, Sylvia Preiss subsequently sold the paper in February 1987 to the Corys, whereby Josie Cory became its editor-in-chief and publisher, a position she currently still holds.
----- Cory continued the founders' vision that the television film industry had needed a publication that would analyze and put into focus the news, issues and problems which particularly concern the production and distribution of film for television. She shared the founders' keen awareness of the kind of unprecedented impact television was to and continues to have on our lives, as she pioneered the magazine into the firewired digital era and media online service absolute non-existent on TVI's radar screen when it was founded in 1956.
----- Cory says, "New technologies and the Internet medium have brought radical changes to the magazine publishing business, putting it in constant flux and evolution." By utilizing a "all-in-one" computer network connected by "firewire, TVI was able to share its media storage content and was first to stream "packets" of information out to the Internet using its VATS Wi-Fi systems. Covering an array of integrated media beats, it is TVI's goal to make it easier for users to access current and archival material they want.
----- Television International Magazine was among the early entertainment trades to go online.----- Today Television International is owned by Universal City-based Television International Publications, whose properties include Your Easy Search Internet companies: tvimagazine.com; tvinews.net; yes90.com; smart90.com; lookradio.com; vralogo.com; vratv.com; nbs100.com, and XingTv.com.

Back Issues are available from 1956 to present date.
 

///

ByLines: Editors Note
TVI Magazine ONLINE / IS YOUR INDUSTRY WEB SITE Ready for the future?
----- TVI Magazine introduces here a new marketing forum for the international television industry: a dynamic online service on its web site. TVI Magazine will now effectively serve the new marketing needs of all entertainment companies with a tool that offers almost instantaneous promotion updates. Company promotional material that appears on TVI Magazine's Web site can be hyperlinked with the company's own URL. TVI Magazine can also link the ads to a special Web page for the advertiser and then link that page to the advertiser's URL.
----- To ensure that visitors find their way to promotion information and product updates, TVI Magazine is listing TVI Magazine Online on more than 250 of the world's most popular search engines and electronic directories.
----- Online ad space can be purchased in monthly increments (with a one-month minimum). At renewal time, advertisers can change their ad and/or move it to another space if one is available. The TVI Magazine Web site will indicate the total number of hits on the home page per month and per day, enabling advertisers to monitor their reach and billings regularly.
----- TVI Magazine has two key pages for ad placement: the index page (home page) and the main page (main page of articles). Less expensive ad space is available on article pages. Advertisers can provide the artwork and/or logo, either by submitting the file electronically or via an existing graphic on the Web that TVI Magazine's online team can grab.
----- Most ads can be posted on the TVI Magazine site within a few hours. However, in the event that any graphic manipulation is required, one must allow more time before the ad is posted, usually two to seven business days for a static banner and up to 10 business days for an animated banner ad.

-----It just goes to show you, says Troy about the TV and Film industry -- "NOTHING IN THIS WORLD IS PERMANENT" . . . so follow the money - - and take some advice from a dinner-time chat with "Stonehead" -- Disappointments Are Great! Follow the Money . . . the Internet and the Smart- Daaf Boys.

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Respectfully Submitted
Josie Cory
Publisher/Editor TVI Magazine
TVI Magazine, tviNews.net, Associated Press, Reuters, BBC, LA Times, NY Times, VRA's D-Diaries, Press Releases, They Said It Tracking Model, and SmartSearch were used in compiling and ascertaining this Yes90 news report.
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