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.TVI's Hotest Prediction of
2006-07, say Pete Allman and Gary Sunkin from the
annual CES Las Vegas show includes this month's
NBS100's PoWeek achievement selection, CES keynote
speaker -- Larry Page and Google's
video.google.com. Part
02 / CES
102WebMusicVideoToTV /// _________ 3.
Editor's Note
/ 102Clear
ChannelOfferMusicVideosOnline Clear Channel to Offer Music
Videos Online Will video thrill the radio
star? More
Articles Converging
News 022006 / TeleCom BuyOuts, Spinoffs and Asset
Seizure Boom Josie
Cory 102 TODAY'S
PUZZLE? This
Week's
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Dear Editor LookRadio 120 PIXELS 3
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Page's insight on those
things that are predicted to happen around Google,
the company Page co-founded with Sergey Brin, put
his own twist on the budding online video market
Friday, unveiling Google's own web video player
that allows movie studios, TV networks, independent
TV producers and any amateur wanna-be's with a
camera, to sell their wares on-line with
Google's.
The Google Video Store,
launching with 5,000 titles, is the first major
challenge to the early lead that Apple Computer
Inc. has in the emerging market for online video.
It also could help realize the dreams of futurists
who have long envisioned the Internet as a creative
commons that upends the business models of
traditional
media.
Big-name content in Google's
service includes new and old CBS-owned shows such
as "CSI" and "The Brady Bunch," National Basketball
Assn. games, interviews by PBS' Charlie Rose and
classic cartoons such as "Rocky and
Bullwinkle."
"Independent filmmakers, for
instance, can utilize Google to distribute their
video DVD product -- by digital download's", says
Gary
Sunkin.
"Now any guy with a camera
who believes in what they're doing can compete with
the Sonys and Warner Bros. of the world," said a
young producer from Texas, who said he turned down
a distribution deal to go with Google for $4.99 a
download. This producer now sells his programing on
DVDs through
VRAtv.com
"The only problem with
Google plan" -- it employs its own player, that
will not be compatible with industry standards set
by Apple's Quick Time Microsoft Windows, and Real
Video.
Again, like in the past, a
4th player will slow down online video streaming,
"because material bought from one vendor may not
work with devices sold by another", said
LookRadio.com spokesman, who broadcast their first
web-cast from WNBS, Murray, Kentucky in 1991 and
from Harbin, China in
2000.
Mark Sovol, of VRAtv.com
says, "videos using Google's copy protection won't
play on an Apple iPod, and until all streaming
video players are standardized, and royalty issues
have been resolved, like "Firewire" leaders did in
the 90s with the 1394 standard, nothing big will
happen. "Hell", said an analyst who asked tviNews
to withhold his name, "you're going to have to see
a lot of things happen with the leader, Quick Time,
before anything bigger hits the
web."
Unlike Apple's iTunes video
store, Google will let content owners decide how
much to charge for their videos, with no minimum or
maximum prices. Content owners can also decide
whether to use copy protections to prevent
customers from transferring the videos they buy
onto portable
devices.
If the Google service
catches on, like the one started by Amazon.com and
independent TV producer/ distributor, VRA TelePlay
Pictures did in the mid-1990s, it would become the
source of revenue for Google, which generates
billions of dollars a year by placing ads on search
results and other Web pages.
Google is still deciding
whether to place ads in the online store, but it
does take a cut of each video it sells, like what
Amazon commenced doing from day
one.
Claims that the Internet
will become a video producers paradise, that will
allow anyone to become a movie producer are finally
starting to become a reality. Such
consumer-produced media broadcasters, such as
weblogs and podcasts have helped everyday people
find audiences online. Such is the case of VRA's
LookRadio.com webcasts from Hollywood, Kentucky,
Beijing, Munich and Las Vegas. They all have become
the only place where you can view some of their
historical China Ddiaries Series on the Internet.
The Ddiary series was filmed in China, when
camera's were not allowed, unless you had special
permission from their
Leaders.
Such 4 to 5 minutes clips,
like VRAs new SmartLegal advice series, produced by
Charley Portz, of Houston, Texas, will spread from
established weblogs and by e-mail free of charge,
and with the help of both Yahoo and Google, like
always, the short-short legal puzzles solutions,
will attract over a million visitors a month to
Smart90s' LookRadio, Xingtv.com and VRAtv.com's
television
channels.
Selling access fees to view
SmartLegal advice segment would impede the spread
the chances of the programs success. Google has
stated that it wouldn't sell material that violates
copyrights and porn is a no-no. Google Video's
terms of service prohibit adding video clips that
the company considers "pornography or obscenity,"
"invasions of personal privacy" or "promotions of
hate or incitement of violence."
Despite those limitations,
several Google Video Store partners said they were
attracted to the service by its lack of rules.
Jennifer Feikin, director of Google Video, said the
company didn't want to tell content owners how to
sell their content because nobody seems to know yet
what will
work.
"We don't know any better
than they do at this point," she said. "Why don't
we let the market
decide?"
Google's decision to use its
own digital rights management software could even
further fracture the market for digital video in
its formative years. Consumers may find themselves
unable to keep track of how and where they're able
to watch shows.
But, said a person in the
know, Google's copy-protection software not only
will be able to imposes a big restrictions on
piracy, but at their option, their software can be
quickly converted to allow anybody's player to
become
compatible.
"We're ahead of the curve,"
she said. "Nobody ever got ahead by playing it
safe."
Merging the television set,
radio and the Cable-TV router was the Puzzle being
answered at the International Consumer Electronics
Show as some of the biggest names in technology and
entertainment outlined plans to bring the Internet
to the living
room.
It's going to work,
depending on which system you're using. But, other
than that, this time it might work because
high-speed networks and speedier chips will deliver
a better, bigger and better video
image.
To some analysts, it'll be
an entertainment experience, like VoIP. They said
consumers already had rejected the computing
world's vision of entertainment and the notion of
navigating endless screens of menus or pecking
through on-screen keyboards with the remote to find
a TV
program.
"In 1999, consumers said
they didn't want it," said Sean Badding, president
of Carmel Group. "It was a bit too cumbersome. They
didn't want all the features. They didn't want
e-mail. WebTV tried to be everything to everyone.
That was their Achilles'
heel."
This time, information
technology and consumer electronics companies are
paring down their expectations for TV-connected
devices. Rather than try to duplicate the computing
experience for nerds, they want to connect their
wireless telephone screens to the banks of video,
music and photos people have stored on their PCs
and to the unlimited content available on the
Internet.
Apple, which has been using
its iPod music player and iTunes Music Store to
create a market for online music, has been a
showcase. At next week's Macworld show in San
Francisco, the company is expected to unveil a
TV-connected device that would record shows the way
TiVo Inc.'s popular digital video recorder
does.
The device, expected to be a
version of Apple's Mac mini, would be powered by
software that Apple introduced with its latest
version of the iMac, which lets people watch DVDs,
play Internet video and listen to music using a
remote
control.
Years after the failure of
WebTV and similar devices, Google, Intel Corp.,
Yahoo Inc., Microsoft Corp. -- are now prepared to
copy-cat Apple's success in selling Internet music
and video to the TV screen. Of course since Apple
Computer Inc. is already there, Steve Jobs will
tell you all about its TV tuners in all of its
computers. at MacWorld, if he wishes
to.
Spokesman Steve Dowling said
Apple would not comment on "speculation and
rumor."
The company, whose QuickTime
software has delivered its VRA TelePlay movie over
the Internet for years, said that: "iMovies is what
made it possible to webcast it Troy Cory television
shows on a daily bases, from
China."
Entertainment companies
including AOL, NBC Universal, Turner Broadcasting
and ESPN similarly took the stage to talk about how
consumers could use their Viiv-powered PCs to
listen to AOL Radio, watch classic television shows
or view highlights from the 2006 Winter Olympics in
high-resolution
video.
For its part, Yahoo showed
off its Yahoo Go service, which allows viewers to
watch movie trailers and other media content from
Yahoo. It will also help people manage photos and
other personal content stored on a PC.
"We all grew up when someone
else was the programmer," Yahoo Chief Executive
Terry Semel said. "That dynamic has totally
changed."
January 7, 2006 / That's
certainly the hope of Clear Channel Communications
Inc., the nation's largest radio station owner,
which is about to expand its online entertainment
business by letting users watch music videos on its
websites.
Seeking to compete with
Google Yahoo Inc., Time Warner Inc.'s America
Online, Microsoft Corp. and NBS100's wireless
telephone and WiFi priorities, Clear Channel this
month will begin offering thousands of videos
online from Universal Music Group and Warner Music
Group, radio executives
said.
Like other search engines,
Clear Channel will not charge users to watch the
clips, the selling of advertisement place in
between webplay content, like they are doing now,
will be the
format.
As Clear Channel rolls out
the program in Los Angeles and four other markets,
it has a secret weapon: its local stations, which
it will use to drive users not to one central Clear
Channel website but to hundreds of branded sites
bearing the call letters that music fans already
know.
It was in 1999 that the San
Antonio-based radio giant started looking at the
technology that would enable it to stream radio
broadcasts online from it's DVDs designed by VRA
TelePlay Pictures. The DVD was entitled, "Gruve
Tube" and was under the direction of Clear
Channel's, Victor
Caballero.
"Radio has to become more
than tall towers in corn fields and swamps," said
John Hogan, chief executive of Clear Channel Radio.
"We have to complement the radio experience with
video and online interactivity. We want to become
part of every listening
experience."
"Imagine converting a radio
station into a television station." Well you can do
that now with the advent of and acceptance of
viewing video/music over the Internet," says Mark
Sovol, of LookRadio.com. "We did then what they are
now permitted by the FCC to televise radio
programs."
Microsoft Chairman Bill
Gates at the International Consumer Electronics
Show in Las Vegas on Wednesday, bragged
about how
Microsoft has become the
important part of many media companies' strategies.
Urge, MTV's new Internet music service was
developed with Microsoft, was a centerpiece of the
"digital lifestyle".
Under a deal struck with the
participating labels, Clear Channel will pay an
industry-standard fee to display the clips,
Harrison said. Executives at other companies said
the average rate was about three-quarters of a cent
to 1 cent every time a video is
played.
After Congress deregulated
parts of the radio industry in 1996 and put a
restraint on Microsoft's near monopoly of streaming
windows, Clear Channel went on a station buying
spree, buying SFX and the Burbank headquartered,
Network 40 group, that lead them into the live
concerts and billboard advertising
business.
But in the last five years,
amid an industrywide slowdown in radio advertising,
the company's stock price has fallen more than 40%.
Clear Channel saw revenue decline 15% to about $7
billion in the first nine months of last year from
the same period in
2004.
The company's attempt to
increase its audience by curtailing the number and
length of on-air advertisements has had mixed
results, in part because new competitors -- notably
satellite radio, Apple iPods and the LookRadio,
Smart90 websites offering free webcast
programing.
The company has responded by
seeking out new distribution methods, such as the
Internet, and the strategy is showing results.
About 800,000 people a week listen to a Clear
Channel station online, according to comScore
Arbitron Online Radio Ratings. That figure lags
behind AOL and Yahoo's combined 3.9 million weekly
listeners but is ahead of the 581,000 tuning in to
Microsoft's Internet
radio.
By comparison, about 200
million Americans tune into traditional broadcast,
or terrestrial, radio at least once a
week.
SFX's, Clear
Channel's terrestrial station theory in 1999,
eventually became the foundation for some of SFX's
former associates who was at the time designing the
DVD video online profitability for Internet
broadcasting. The firm now sells advertising on its
stations' websites and as lead-ins to Internet
video clips, and strips out advertisements from
terrestrial broadcasts when they are streamed
online, reselling the
airtime.
"It's silly to think how
Google, AOL or Yahoo, can compete with a
radio/television station that includes webcasting"
said Victor Caballero, of LookRadio.com. According
to Google, why would they want to compete against a
radio or television station, since Google business
is distribution and advertising. Google and Yahoo
want to invite people online, where Clear Channel
is just one of its thousands of broadcasters that
are competitors, instead of just the dozens on a
radio
dial?"
But, like most landline
telephone companies, condoning VoIP and WiFi, --
Clear Channel's plight is from necessity, as well
as
opportunity.
"It's unreasonable to
believe consumers will only listen to terrestrial
radio with their towers standing in corn fields,"
says Mark Sovol, of NBS100, our WiFi antenna's will
be built in cemeteries to provide everyone's
musical and television broadcasting needs". "They
should join our "wireless cemetery project.
Advertisers are interested in touching consumers in
the most personal way possible."
102
CES Report Google
Respectfully
Submitted
Publisher/Editor
TVI Magazine
TVI
Magazine, tviNews.net, YES90, Your Easy Search,
Associated Press, Reuters, BBC, LA Times, NY Times,
VRA's D-Diaries, Industry Press Releases, They Said
It and SmartSearch were used in compiling and
ascertaining this Yes90 news
report.
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