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TVInews - 102 Google offers a YesTool - (Your Easy Search) -- to its users. What does it do? The new YES tool is a personalized search engine, with pre-selected Web resources -- favoring the user, like Sintrends, Smart90 and KudoAds. Google features its ClickAds.

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A FALL ISSUE - NOVEMBER - tviNews Events
Google lets sites create customized Easy Searching tools, FREE!
FEATURE STORY
• 02. Quotes - Eric
03. Your Easy Search
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/Imagescustomers/GoogleSmart90Rollyo108w.jpg1. Feature Story / Google lets sites create customized Easy Searching tools.
••• Google Inc. celebrated its monetary profits by unveiled a radically new approach to online searches. Google is offering a free service that lets a website operator create a tailored search engine to scour an index of handpicked sites.
••• Anyone who has used Web search engines knows the frustration of trying to find the desired information embedded in pages of results. Google's Custom Search Engine adds human intelligence to the company's hyper-efficient automated process, presumably increasing the relevance to the user.
••• In addition to letting website operators draw on their expertise to choose which Web pages to include in their search index, the new tool also will let them decide how the search results should be prioritized. By comparison, Google's standard search results are automatically ranked by how many sites refer to a particular piece of information.
••• Web publishers can even open up the process to their users, allowing them to contribute to the list of websites to be searched.
••• Marissa Mayer, Google's vice president of search products and user experience, said the company had identified an appetite for control over searching.
••• "Users really want it," Mayer said. Gavin A. Schmidt of New York's Goddard Institute for Space Studies said in a statement. "With the Custom Google Search facility, we are able to create a searchable subset of the Web that, in our expert judgment, provides solid and reliable information."
/ImagesNBS100/JPMorganWallStrWiFi108w.jpgPart 02 / Schmidt -- a former executive at Novell Inc. and Sun Microsystems Inc. -- said that Google's growth strategy is "in forming alliances. MORE STORY"

Part 03 / What does Google Easy Search do?
••• It does away with irrelevant results through its personalized search engine, which combs a hand-selected collection of Web resources. Smart90s' (S90), will utilized the new service for the reason it gives control to its Yes90 reporters giving, with some measure an editorial voice in their search pages, while at the same time creates more opportunities to sell themselves.
••• With Google distributing its search engine in a new way, said analyst Greg Sterling of Sterling Market Intelligence, users and site producers collaborate on building more effective, focused indexes. All that traffic, he said, can be converted into revenue by sharing in Google's AdSense program. MORE ABOUT Google Images, S90 and SinTrends

4. Related Stories /

More Articles • Converging News 452006 / TeleCom BuyOuts, Spinoffs and Asset Seizure Boom

Respectfully Submitted
Josie Cory
Publisher/Editor TVI Magazine
 TVI Magazine, tviNews.net, YES90, Your Easy Search, Associated Press, Reuters, BBC, LA Times, NY Times, VRA's D-Diaries, Industry Press Releases, They Said It, SmartSearch, and Wikipedia, the free encyclopedia were used in compiling and ascertaining this Yes90 news report.
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Yes90 tviNews S90 102 Google offers a YesTool - (Your Easy Search) -- to its users. What does it do? The new YES tool is a personalized search engine, with pre-selected Web resources -- favoring the user, like Sintrends, Smart90 and KudoAds. Google features its ClickAds.. • / Feature Story / • 109GoogleSinTrends.htm / Smart90, lookradio, nbs100, tvimagazine, vratv, xingtv, Ddiaries, Soulfind, nbstubblefield, congming90, chinaexpo, vralogo, Look Radio, China Expo, Soul Find, s90tv, wifi90, dv90, nbs 100, Josie Cory, Publisher, Troy Cory, ePublisher, Troy Cory-Stubblefield / Kudoads, Photo Image665, Movies troy cory show duration:medium:free - 4 min - Television With No Borders

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