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(You
MAY need the FREE QuickTime
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top top top top Part
03 /
What does
Google Easy Search do? More
Articles • Converging
News 452006 / TeleCom BuyOuts, Spinoffs and Asset
Seizure Boom Respectfully
Submitted • 109 / Education THIS
WEEK'S COVER • 120 PIXELS 3
columns 40 40+110+570=720
- 102 smart90.com/tvimagazine/2006/4506/109RollYoSinTrends.htm
•
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IMAGES
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Google lets
sites create customized Easy Searching tools,
FREE!
1.
Feature Story /
Google
lets sites create customized Easy Searching
tools.
•••
Google Inc. celebrated its monetary profits by
unveiled a radically new approach to online
searches. Google is offering a free service that
lets a website operator create a tailored search
engine to scour an index of handpicked sites.
•••
Anyone who has used Web search engines knows the
frustration of trying to find the desired
information embedded in pages of results. Google's
Custom Search Engine adds human intelligence to the
company's hyper-efficient automated process,
presumably increasing the relevance to the
user.
•••
In addition to letting website operators draw on
their expertise to choose which Web pages to
include in their search index, the new tool also
will let them decide how the search results should
be prioritized. By comparison, Google's standard
search results are automatically ranked by how many
sites refer to a particular piece of
information.
•••
Web publishers can even open up the process to
their users, allowing them to contribute to the
list of websites to be searched.
•••
Marissa Mayer, Google's vice president of search
products and user experience, said the company had
identified an appetite for control over
searching.
•••
"Users really want it," Mayer said. Gavin A.
Schmidt of New York's Goddard Institute for Space
Studies said in a statement. "With the Custom
Google Search facility, we are able to create a
searchable subset of the Web that, in our expert
judgment, provides solid and reliable
information."
Part
02 /
Schmidt
-- a former executive at Novell Inc. and Sun
Microsystems Inc. -- said that Google's growth
strategy is "in forming alliances.
MORE
STORY"
•••
It
does away with irrelevant results through its
personalized search engine, which combs a
hand-selected collection of Web resources.
Smart90s' (S90), will utilized the new service for
the reason it gives control to its Yes90 reporters
giving, with some measure an editorial voice in
their search pages, while at the same time creates
more opportunities to sell themselves.
•••
With Google distributing its search engine in a new
way, said analyst Greg Sterling of Sterling Market
Intelligence, users and site producers collaborate
on building more effective, focused indexes. All
that traffic, he said, can be converted into
revenue by sharing in Google's AdSense program.
MORE
ABOUT Google Images, S90 and
SinTrends
Josie
Cory
Publisher/Editor
TVI Magazine
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• TVI
Magazine, tviNews.net, YES90, Your Easy Search,
Associated Press, Reuters, BBC, LA Times, NY Times,
VRA's D-Diaries, Industry Press Releases, They Said
It, SmartSearch, and Wikipedia, the free
encyclopedia were used in compiling and
ascertaining this Yes90 news
report.
•
• ©1956-2007.
Copyright. All rights reserved by: TVI
Publications, VRA TelePlay Pictures, xingtv and Big
Six Media Entertainments. Tel - 323
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KudoADS
We Preserve The Moment
Yes90
tviNews S90 102
Google offers a YesTool - (Your Easy Search) -- to
its users.
What does it
do?
The new YES
tool is a
personalized search engine, with pre-selected Web
resources -- favoring the user, like Sintrends,
Smart90 and KudoAds. Google features its
ClickAds..
• /
Feature
Story / • 109GoogleSinTrends.htm
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