1.
Feature Story / In 1984,
Al Preiss, co-founder of TVI Magazine, told Troy
Cory in France, at the Festival International du
Video-Clip De Saint-Tropez, that; "the difference
between awards, bribery and payola is -- how well
known and established the person is."
"If you give or take a cash
payment -- or receive a 'crate of oranges' from an
individual -- before you become popular, -- it
could be considered payola. But if the monumental
award is given, for a righteous deed, or for a
magical moment, and the award will draw attention
to perpetuate the memory of the deed," continued
Preiss, "taking the award would be considered an
honor to acccept.
I guess
that's the reason I've never been honored for my
writing ability and for owning the first
international television magazine in the industry,
-- because I've always been taking money for ads."
The Troy Cory Show - R&B
Plus was entered at the St. Tropez Festival for
best music video-clip "long form", featuring, Sam
Butera, George Duke and Kenny G. Photos and MORE ABOUT AL PREISS MEMORIAM -
1987.
Publishing
houses, magazines, recording labels and movie
studios serve a purpose: helping artists and
performers find their public, and their public to
find them. In other words, the marketing and
distribution of their goods, products or services.
The artists and performers, in exchange for
tailoring their material to the suggestions, or
dictates of the middlemen, (the film or record
producer, PR firm, the manufacturer, etc.), -- get
marketed.
"The
lobbying of his movie really paid off last month,",
reported the star's agent, requesting that his name
be witheld from this report. Those in the recording
and movie environment who scorn such tailoring must
find alternatives -- "indie" labels and
distributors -- parlaying dollars, using cash and
trade outs -- for pay for play as a way to reach
the charts. Some eventually reach an audience by
using this 'bribery, or if
you will, --
'payola'
system
of
advertising route, some
don't."
Do the best
always win, and reach the heights needed to receive
a Nobel Prize? Who knows? Do the pickers always
pick right? Of course not. But sometimes, with a
little bit of money used for PR and advertising to
help plug one's talent helps. As Ted Turner once
stated, "early to bed, and early to rise, work like
hell and advertise." Payola most often than not
will introduce creative talents to an audience that
wouldn't find them
otherwise.
The final
test of Al's hypothesis that your economic model of
winning will, most often than not, end up evolving
into one that must resemble the traditional, or
"mainstream" media, -- complete with brand names
and standardized formats, like the ones selling on
the shelf . Thus the reason
one
-- pays to play -- it's standard practice to create
the magical
formula
taught by others. Just don't get caught." Part
02
-- The
Theory of Creating Magical Formulas, concepts, after
the original introduction of an invention.
The
more you learn about people, the more reasons you
may find not wanting to buy their product, if they
even have one with
content.
For
instance, the biggest problem with "Marconi" was
not because he was using Samuel Morse's dit dah's
Codes, and utilizing Nathan B. Stubblefield's,
wireless voice technology, as well as the other
Smart-daaf boys' innovations, -- it was his
politics. The
more we learn about Marconi and his feats, the less
we like him, and correspondingly, the less those he
left behind, care about his Dit dah radio
inventions. FOR MORE TVI NBS100 TELEGRAPH STORY
- 1987.
Marconi (1874-1937) was
truly a ground breaking inventor; one of the first
telecommunication winners of the 1909 Nobel Prize
for physics, (Karl Ferdinand Braun of Germany,
shared the prize), in recognition for their
contribution to the development of wireless
telegraphy, a feat that few have equaled. Because
he knew so many important cultural figures -- he
was a close friend of both Mussolini and the Nazi
leaders -- his life offers a chance to tell a much
grander saga of the times. MORE
ABOUT
Awards and
Payola.
Particularly when writing
about radio, publishings achieve that larger
vision. But Marconi was also a deeply troubled man,
as the numerous tales of his 1927 infidelities
while married to Beatrice and Countess Bezzi-Scali.
Marconi's first marriage to Beatrice O'Brian,
daughter of the 14th Baron Inchiquin of Ireland,
was annulled after 18 years, the same year he
married Countess Bezzi-Scali. History attests to
the fact that Marconi joined Benito Mussolini's
Fascist Party in Italy, in 1923, and the dictator
made him president of the Accademia d'Italia.
He had many fractious
relationships and was absent from his post-war
duties to his company. MORE
ABOUT
Awards and Payola.
03.
Albert Einstein - another winner!
IN
MANY WAYS, Einstein's theory, easier to understand
than string theorists explaining the extension of
the universe, is just one more step in a historical
chain of cosmic expansions. But neither has
CONTENT.
Did
you hear Einstein's Voice explaining his theory on
Energy?
The explanation of his 1905
theory was broadcast over the NBS100 radio
frequencies in the
1920s.
In
the 17th century, the Newtonian revolution expanded
our vision by positioning that the point-like stars
were other material suns with their own planetary
systems.
A century later, Immanuel
Kant suggested that the hazy astronomical blobs
known as "nebulae" were each separate galaxies, a
notion of immensity so staggering it beggared
belief at the time. From one material planet to
many; from one star to many; from one galaxy to
many; and now, according to string theory, our
vision must expand from one space-time to many.
FOR
MORE STORY GO TO EINSTEIN IN
SOULFIND