October
4 - Inaugural MIPCOM 2010 World
Premiere TV Screenings open with
Lionsgate's "Mad Men" and "Running
Wilde"
•
Paris, 31 August 2010 &endash; Reed MIDEM
today announces the first MIPCOM World
Premiere TV Screenings on October 4 in
Cannes, France. The event opens with cast
members attending a special screening of
Lionsgate's multiple Emmy® Award
winning "Mad Men" and the international
debut of "Running Wilde."
"We
are delighted to introduce the MIPCOM
World Premiere TV Screenings as a premium
showcase for leading television and film
companies to screen outstanding programmes
to the most influential buyers, industry
players, and international media from over
100 countries," says Laurine Garaude,
Director of Reed MIDEM's Television
Division.
The
inaugural event, to be held in the Palais
des Festivals' prestigious Grand
Auditorium, is open to all MIPCOM
delegates and will present an unaired
episode from the 4th season of Lionsgate's
smash hit drama "Mad Men." MIPCOM's
exclusive screening will welcome cast
members of the acclaimed series which won
the 2010 Emmy® Award for Outstanding
Drama Series and Outstanding Writing for a
Drama Series. Created and executive
produced by Matthew Weiner, "Mad
Men" airs in over 100 countries
worldwide and is broadcast in the United
States by AMC where the 4th season
launched in July 2010 to stellar
ratings.
Following
the pilot debut at this year's recent LA
Screenings, the premiere will be preceded
by the first international preview of the
second episode of Lionsgate's new romantic
comedy, "Running Wilde." From
the Emmy Award-winning creator and the
star of the critically acclaimed FOX
series, "Arrested Development," "Running
Wilde" stars Will Arnett ("Arrested
Development," "30 Rock") as Steve Wilde, a
filthy-rich, immature playboy trying
desperately to win (or buy) the heart of
his childhood sweetheart, Emmy Kadubic
(Keri Russell, "Waitress," "Felicity"),
the über-liberal humanitarian who got
away &endash; all told through the
perspective of a 12-year-old
girl.
"Running
Wilde" is produced by Tantamount Studios,
Five Hole Pictures and Principato-Young
Management in association with Lionsgate
Television. The series is written and
created by Mitch Hurwitz, Jim Vallely
("Arrested Development") and Will Arnett.
Hurwitz, Vallely, Arnett, Eric Tannenbaum
("Two and a Half Men"), Kim Tannenbaum
("Two and a Half Men"), Peter Principato
("Reno 911!"), Paul Young ("Reno 911!"),
Anthony Russo ("Arrested Development") and
Joe Russo ("Arrested Development") serve
as executive producers.
"MIPCOM
World Premiere TV Screenings offer the
ideal platform to preview, launch and
raise awareness for the shows that
audiences will be watching in the year to
come," adds Garaude.
Note
to editors:
About
Reed MIDEM:
Founded
in 1963, Reed MIDEM is a leading organiser
of professional, international tradeshows.
Reed MIDEM events have established
themselves as key dates in professional
diaries. The company hosts MIPTV, MIPDOC,
MIPCOM, and MIPJUNIOR for the television
and digital content industries, MIDEM for
music professionals, MIPIM, MIPIM Asia,
MIPIM HORIZONS and MAPIC for the property
and retail real estate sectors.
Reed
MIDEM is a division of Reed Exhibitions,
the world's leading events organiser, with
over 440 events in 36 countries. In 2009
Reed brought together over six million
active event participants from around the
world generating billions of dollars in
business. Today Reed events are held
throughout the Americas, Europe, the
Middle East and Asia Pacific, and
organised by 35 fully staffed
offices.
Reed
organises a wide range of events,
including trade and consumer exhibitions,
conferences and meetings. Its portfolio of
over 440 events serves 44 industry
sectors, including:
Aerospace
& aviation, automobiles, beauty &
cosmetics, broadcasting, building &
construction, electronics, energy, oil
& gas, engineering &
manufacturing, food service &
hospitality, gifts, healthcare, interior
design, IT & telecoms, jewellery, life
science & pharmaceuticals, machinery,
marketing, business services &
training, medical education, printing
& graphics, security & safety,
sports & recreation,
travel.
Woring
closely with professional bodies, trade
associations and government departments
Reed ensures that each and every event is
targeted and relevant to industry needs.
As a result, many Reed events are market
leaders in their field.
Reed
Exhibitions is part of Reed Elsevier Group
plc, a FTSE-100 company and world-leading
publisher and information provider. In
2009, Reed Elsevier made an adjusted
profit before taxation of £1,279
million on turnover of £6,071
million
For
further information about Reed MIDEM visit
www.reedmidem.com.
///
/
The Simpsons Celebrate 20th Anniversary at
MIPCOM
2009.
October 5, 2009 &endash; THE
SIMPSONS, the longest-running
primetime TV series in history, is
celebrating its 20th anniversary at MIPCOM
2009. In partnership with Twentieth
Century Fox Television Distribution which
handles international distribution for the
show, MIPCOM is holding a series of events
to mark THE SIMPSONS global success
over the past two decades.
•••
Series creator and executive
producer Matt Groening along with
executive producer Al Jean are in Cannes,
where Groening will receive the inaugural
MIPCOM Creative Icon Award during a
gala dinner on Wednesday 7 October, with
Jean acting as master of ceremonies. Both
will also deliver a Creative Keynote in
which they will speak about the show's
success, its longevity and its migration
across all distribution platforms on
October 6, the same day they participate
in a Fox International Press Conference
for THE SIMPSONS.
•••
"The irreverent humor of 'The
Simpsons' has traveled around the
world. It is a remarkable example of a
show that for two decades has combined
creative richness with huge commercial
success without compromise. We are proud
to be a part of the celebration of this
truly global television phenomenon," said
Laurine Garaude, acting Director of Reed
MIDEM's Television Division.
•••
"We are excited to have Matt and Al
at MIPCOM, and having the show honored by
Reed MIDEM as part of its 20th Anniversary
celebration is worthy recognition from an
international marketplace where creativity
and great fun are held in high esteem,"
added Mark Kaner, President, Twentieth
Century Fox Television Distribution.
ABOUT
THE
SIMPSONS:
•••
The Simpsons exploded into a
cultural phenomenon in 1990 and has
remained one of the most groundbreaking
and innovative entertainment franchises,
recognizable throughout the world.
Cartoonist Matt Groening created the
infamous Simpson family: Homer, Marge,
Bart, Lisa and Maggie Simpson &endash; all
now identifiable by their silhouettes
alone. The series aired their
historic 400th episode in May 2007,
followed by the successful The Simpsons
Movie in July 2007. In 2000 the show
received a Star on The Hollywood Walk of
Fame, and in Spring 2008 The Simpsons Ride
opened at Universal Studios in Orlando,
Florida and Hollywood, CA. In May 2009 The
Simpsons were honored with five U.S.
postage stamps personally designed by Matt
Groening.
The Simpsons is a Gracie Films
Production in association with 20th
Century Fox Television. James L. Brooks,
Matt Groening, and Al Jean are the
executive producers. Film Roman is the
animation house.
Keynote
Address October 5, 2009 Richard
Pinder, Chief Operating Officer, Publicis
Worldwide delivers the Advertising Keynote
Monday, October 5:
"CONTAGIOUS IDEAS
THAT CHANGE THE CONVERSATION"
•••
The way to build business in today's
challenging world is to generate more
positive conversation. It's no longer
about how much you pay, but about how you
can drive traffic through in an-built
audience of advocates. Traditional media
advertising may not deliver this in the
traditional way.
We don't know each other. For the
last 15 years I have not needed to know
anyone in television nor them me.
But in this brave new world content
providers need agencies just as much as
agencies need content providers.
Content providers are not by nature
brand centric. They are centred around
their own products and properties, and
their own areas of discipline expertise.
Agencies are by nature aggregators and
overviewers and need people to create
ideas without having to worry about how to
produce them. The only way to do this is
to surround an agency with an ecosystem of
content companies that can provide
professional expertise wherever the idea
may lead. Agencies are never going to own
these; they have to work with them.
So its time for us to get to know
each other and change the conversation
between us, just as we must for our
clients brands!
Keynote
Address October 8, 2009 Javier
Perez Dolset, President & CEO, Zed
Worldwide will give a keynote on Thursday,
October 8: "Multiplatform Entertainment:
How to Monetize Content When the Game has
Changed?"
"MOBILITY OF
CONTENT"
•••
The rules of the game have changed.
Content will remain king but how to make
money out of it when advertising revenue
shrinks, piracy grows and follow-the-free
is becoming a paradigm for both Mobile and
Internet platforms? Many consolidated
players are struggling to survive in a new
environment where scale and global
franchisees are no longer enough.People
want to watch, play, talk, learn, share
and compete no matter whether they are at
home or on the move, and whatever the
technology behind the different
devices. 03h
/AboutMIPCOM Junior Oct 03&emdash;Oct
04, 2009 The
world's largest kids' programming
screening event returns...
•••
This popular two day conference attracted
977 participants in 2008 from 55
countries. The number of buyers totalled
497, while there were representatives from
613 companies and 1,143 programmes
presented.
•••
The number of screenings was 43,200
•
CLICK
For the latest information on MIPCOM
Junior
2010
•
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Related Articles:
Reed Organization /
Database
Now Open
•••
Founded in 1963, Reed MIDEM is a leading
organizer of professional, international
tradeshows. Reed MIDEM events have
established themselves as key dates in
professional diaries. The company hosts
MIPTV featuring MILIA, MIPDOC, MIPCOM, and
MIPCOM JUNIOR for the television and
digital content industries, AMAZIA devoted
to the creation and distribution
television, music and gaming content
across all platforms, MIDEM for music
professionals, MIPIM, MIPIM Asia, MIPIM
HORIZONS and MAPIC for the property and
retail real estate sectors, GLOBAL ASSET
for asset management professionals and
GLOBAL CITY for urban management
specialists.
•••
Reed MIDEM is a division of Reed
Exhibitions, the world's leading organiser
of exhibitions and conferences delivering
over 460
events
in 34 countries and serving 52 industries
worldwide. For
further information about Reed MIDEM visit
www.reedmidem.com. •
Articles 115 -
Calendar:
Trade Events • Multimedia •
Awards • Festivals
•
Trade Shows • Seminars (See
Chronological Event Calendar
Webpage) •
115s
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115-s90 Section P-115- Calendar •
TVINews • Index • Daily •
Weekly
•••
Before any
tvNews story is released and distributed
to Smart90 partners including: Google,
Yahoo, LookSmart, forerunner Teoma, MSN,
AltaVista, DogPile, and hundreds of other
Internet providers, several news reports
from major news sources are scientifically
scrutinized to stamp the date, reason and
purpose of the news release and to the
monetary / political issues surrounding
the event.
•••
TVInews is the journalistic
component of Television International
Magazine, founded in 1956 by Sam
Donaldson, and Al Preiss.
•••
TVI Publications not only allows
its global Web users to blog and share
their own news with tviNews, but also the
tviNews events listed above in Sections
101 to 121.
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Part
05h
- Editors
Notes • Reviews
/
A
h h h . . . Fall in Cannes …
no matter if it's in the Spring or Fall,
there's the mild breezes' blow as the warm
Mediterranean sun smiles over this
beautiful spot on the Cote d'Azur. There
you can feel a timeless sensuality,
assuaging a nostalgia for the
Mediterranean which since as far back as
the 16th century has been a constant theme
in many a Northern European's
life. •
•
"Now give us lands
where the olives grow," Cried the North to
the South, "Where the sun with a golden
mouth can blow blue bubbles of grapes down
the vineyard row!" Cried the North to the
South. (to borrow a phrase from the
English writer Elizabeth Barret
Browning).
•
•
"Cannes," wrote
Charles Lentheric, the indispensable and
erudite historian of maritime Provence, in
1880, "is a town where you feel no need to
work," and "where the inhabitants were not
interested in the world that lay beyond
their shady gardens, or the sheltered
balconies of their hotels."
•
•
Now the world has
come to Cannes, chosen it to be their
Mediterranean queen for its annual events,
and when you stroll along the Croisette on
some warm April day you will hardly share
Mr. Lenteric's sentiments. Voila! Cannes!
It has emerged so
cosmopolitan.
- Josie Cory -
•
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