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Leslie Moonves, President & CEO,
CBS Corporation

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HRTS-2011-300w.jpg01h Feature Story Leslie Moonves, Pres. & CEO of CBS Corporation.
•••• Leslie Moonves was born October 6, 1949 in New York City and grew up in Valley Stream, New York. He attended Valley Stream Central High School and went to Bucknell University, graduating in 1971. In his sophomore year he realized he hated the sciences, so he switched his major to Spanish and acted in a few plays.
•••• He landed a few television roles, playing tough guys on Cannon and The Six Million Dollar Man, before deciding on a career change. In 1978 he married- Marriage Nancy Wiesenfeld and divorced in 2004. He is married to television and news personality Julie Chen.
Career
•••• Les Moonves is President and Chief Executive Officer of CBS Corporation, as well as a member of the Company's board of directors. In this role, he oversees all operations of the company, including the CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Stations, CBS Television Studios, CBS Studios International, CBS Television Distribution, Showtime, CBS Radio, CBS Outdoor, Simon & Schuster, CBS Interactive, CBS Consumer Products, CBS Home Entertainment, and CBS Films.
•••• Prior to the Viacom separation in 2005 Moonves served as Co-President and Co-Chief Operation Officer of Viacom and Chairman of CBS overseeing all of Viacom's domestic and international broadcast television operations, radio division and outdoor advertising operations.
•••• Moonves was promoted to Chairman and CEO of CBS in 2003, and prior to that, was President and Chief Executive Officer, CBS television, a position he was elevated to in April 1998. He joined CBS in July 1995 as President, CBS Entertainment.
•••• Under Moonves' guidance, CBS has maintained its dominance as America's #1 TV network, while the Showtime pay cable network has significantly increased its viewership, subscription fees and critical acclaim under his watch. The 2008 acquisition of CNET has made CBS one of the country's top 10 Internet companies. Mo has also been at the forefront of realizing subscription fees for broadcast networks through retransmission consent agreements, and has developed new ways to distribute and monetize content on new and emerging platforms worldwide. His move to consolidate the company's local TV and radio stations has helped the company become a leader in local media, and he has spearheaded Simon & Schuster's move into the eBooks marketplace.
•••• He joined CBS from Warner Bros. Television, where as President, he oversaw a television division that supplied the greatest number of programs to network television for nine consecutive years, culminating in a record-setting 22 series (including "ER," "Friends" and "The Drew Carey Show") on the 1995-96 network schedules. He had been President of Warner Bros. Television since July 1993, when Warner Bros. and Lorimar Television combined operations. From 1989 to 1993, he had been President of Lorimar Television. He Joined the company in 1985 as executive in charge of its movies and mini-series, and became head of creative affairs in 1988.
•••• Earlier in his career, Moonves was Vice President of movies and mini-series for Twentieth Century Fox Television, where he was also in charge of first-run syndication and pay/cable programming. He had previously been Vice President, development, for Saul Ilson Productions ( in association with Columbia Pictures Television ) and a development executive for Catalina Productions. Upon graduation from Bucknell University, Moonves pursued an acting career at New York's Neighborhood Playhouse, studying under the renowned Sanford Meisner. He performed in numerous stage and television productions before opting to produce plays on Broadway and in Los Angeles.
•••• Moonves is on the board of trustees of the Entertainment Industries Council. He is a trustee of the National Council for Families and Television and of the American Film Institute and is past president of the Hollywood Radio ad Television Society. He is also a co-chair on The Paley Center for Media's Los Angeles Board of Governors. In March 2003, Moonves was honored by the International Radio and Television Society as the recipient of the Gold Medal Award, one of most prestigious honors in media and entertainment. Since joining CBS, Moonves has also been named Variety's Showman of the Year and Entertainment Weekly's Most Powerful Man in Hollywood and received the Casting Society of America's Career Achievement Award. He is also a past recipient of the American Jewish committee's Sherrill Corwin Award, given to outstanding leaders in the entertainment and communications industry.

• 101 HRTS Newsmaker Luncheon Series - "A Conversation with... Leslie Moonves, CBS. -- Les Moonves, CBS chief executive and ever the optimist and TV's biggest cheerleader addressed the broadcast model, technology and CBS Films at the Hollywood Radio & Television Society (HRTS) Newsmaker Luncheon Series (usually group panels discussing the state of the entertainment business) as he was interviewed by Variety Media Columnist, Brian Lowry.
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During the one-on-one, the two men discussed everything from Netflix, the 2012 election, Blue Bloods and the value of its demographics and a quip about the "Two and a Half Men" behind-the-scenes drama.
the state of the entertainment business) as he was interviewed by Variety Media Columnist, Brian Lowry.
"I think the broadcast model is better now than it was five years ago
•••• because there are all of these places to take your content," he said, acknowledging that he's been listening to the "networks are dying" rants for as long as he's been in the business. As he sees it, technology has been a friend to the content business. "It's a good thing for content providers."
•••• What's more, he said, "broadcast advertising is strong," which CBS has long been more dependent on, with a windfall expected to come from the 2012 election. "Sometimes the amount of contention going on in Washington is a very good thing for our business."

A self-described "TV guy,"
he didn't share equal enthusiasm for his battling film division. "I don't think it was the wrong strategy; I think it was the wrong films," he said, referring to its focus on mid-budget fare. He added of the five films, three of which he says broke even: "They aren't movies that I'm proud of… none of them are going to be nominated for Academy Awards."
••••  The CBS chief was similarly realistic about the state of the network's morning show, which announced yet another anchor shakeup earlier this week, when CBS News chairman, Jeff Fager announced that effective Jan. 9, the PBS interviewer Charlie Rose will join anchor Erica Hill for the 7 a.m. "The Early Show," the network's long-suffering morning news broadcast. Talk show host Gayle King will lead the 8 a.m. hour on the broadcast, which will be given a new name and be marketed as a more serious alternative to the popular morning shows on NBC and ABC.
"To do a poor imitation of the Today show or [Good Morning America] is not the way to go, so they're going to do something different," Moonves says of a potentially very profitable day-part.
•••• When Brian asks, "Do you see yourself getting paid for shows much beyond what you already are?" "There's no question," says Les. "We use this phrase a lot - the content food chain. The biggest piece of that is still broadcast advertising revenue. Then the second piece is syndication both international and domestic, then you get into the Netflix of the world, the retrans, etc., etc., etc. These are all good businesses. When you look at a show you look at it holistically now. When you look at a show like 'Blue Bloods' not just what it's making on Friday night but you look at what it's making internationally, what it's going to make domestically, what Netflix will pay for that show - or Amazon or anybody else - when it goes off the air. This is a good way of looking at it."
•••• Moonves used the HRTS platform to defend what has been labeled the "CBS formula," an older skewing lineup of high-performing programs. He bashed the media for calling the 18 to 49 demographic the "only" one advertisers are interested in reaching and to further his case, he pointed to a "very profitable" CBS show like Blue Bloods, which he said CBS sells based on a 25 to 54 demo or in some cases total viewers.
"As I've always said, even when we were in desperate last place,
just basing the world on 18-49 is an untrue measure... we don't sell our schedule solely to 18-49. We sell it all sorts of different ways. The average age of the '60 Minutes' viewer is 63 years old. There are no 20 year olds or 30 year olds watching '60 minutes.' He adds, "I think the baby boomers have gotten bigger, they've gotten older, I think our attitudes is always... a big hit is watched by everybody, even the big 18-49 year olds. 'American Idol' is not only watched by 18-49, it's watched by 80 years old and it's watched by 15 years old, it's watched by everybody. So the idea of programming just for a niche audience by a broadcaster is silly.'
What he'd like to have more of, of course, is sports.
But without the sub fees that a cable rival like ESPN can derive, he recognizes that there's slim chance of that happening -- even with the $250 million retransmission fees expected to come in in the next year. "ESPN has a perfect model," he said. "They paid $1.7 billion for one game a week,18 to 19 games a year. That's a lot of money." •••• A show like 'Blue Bloods' does 11-12 million a week, cites Lowry. Do you ever see a day when you'll be able to get more income for those viewers over 50? "Absolutely," says Les. "'Blue Bloods' is a very profitable show. As you said, demographically it doesn't do that well but, by far, it's by far the highest rated show in terms of viewers on Friday night... you sell where your strength is. 'Blue Bloods' will be at Friday night at 10 o'clock for a long, long time."
•••• As for the evening news division, Moonves said he was pleased with Scott Pelley's evening newscast, which has seen its ratings rise in post Katie Couric. Still, he added, "the news division is never going to be a major profit center, but we wouldn't be a network without it."
Moonves pleased with finally closing the door on the "Two and a Half Men"
behind-the-scenes drama. The one hour interview couldn't be rounded up without questions regarding the show, when Moonves quipped, "Things happen. Shit happens -- things you don't want to happen," adding: "It was unfortunate… I'm glad that it's a chapter that's closed. It just wasn't fun. It's no good when there's rancor; it's no good when you have lawyers involved in a TV show."
•••• "I'm happy Charlie has a show with a good showrunner at a very good studio, Lionsgate. He's going on, we wish him well. I'm more than happy how well Ashton has done. The numbers are terrific and I'm glad it's a chapter that's closed. Monves adds that show could last with its current numbers for many, many years.
•••• As to online content, "Watching online needs to be made to count," Les says of the number of people who don't watch on their televisions. "That's the idea for the future and that's what I hope happens."
Put on the good programming, they come and you will make a fortune.
•••• In looking ahead to the next 12-18 months, asks Lowry, what would Les say the industry should keep an eye on?
•••• "The biggest challenge is we hope Netflix stays strong and alive. The biggest conflict, the thing that faces all these companies is continue to [find] great talent and be smart about how to sell it in all different platforms...the key, and I go back to it over and over again, put on the good programming, they come and you will make a fortune." Les adds "I think the broadcast model is better now than it was five years ago...I think it's going to continue for a long time. I don't see in my lifetime being able to do away with ABC, CBS, NBC, Fox and CW. I don't see that ever happening."
"Will we see Les again on this stage in 2016? asks Lowry ( September 2006 was the last time Moonves did an HRTS luncheon ). The answer from Les is no. "This is my farewell appearance at the HRTS."
//

 02 TimeLine / Leslie Moonves
1949 - Leslie Moonves Born was born October 6, 1949 in New York City and grew up in Valley Stream, New York. He attended Valley Stream Central High School and went to Bucknell University.
1971 - Graduated from Bucknell University. In his sophomore year he realized he hated the sciences, so he switched his major to Spanish and acted in a few plays.
1970s - Upon graduating, Moonves pursued an acting career at New York's Neighborhood Playhouse, studying under renowned Sanford Meisner. He performed in numerous stage and television productions, playing tough guys on Cannon and The Six Million Dollar Man, before deciding on a career change.
1978 - Marriage to Nancy Wiesenfeld, first wife of 26 years (m. 17-Dec-1978, div. 2004).
1980 - Moonves had upper management experience early in his business career. He was in charge of first-run syndication and pay/cable programming at 20th Century Fox Television. Another position he held at 20th Century Fox Television was Vice President of movies and mini-series. Other previous positions he held include Vice President of development at Saul Ilson Productions (in association with Columbia Pictures Television) and a development executive for Catalina Productions.
1985 - Moonves joined Lorimar Television as executive in charge of its movies and mini-serie.
1988 - He became head of creative affairs at Lorimar Television.
1989 - From 1989 to 1993, he was President at Lorimar.
1993 - In July 1993, he became President/CEO of Warner Bros. Television, when Warner Bros. and Lorimar Television combined operations. While Moonves was president/CEO of Warner Bros. Television, he green-lit the hit shows Friends and ER, among many others.
1995 - He joined CBS in July 1995 as President of CBS Entertainment.
1998 - From April 1998 until 2003, he was President and Chief Executive Officer at CBS Television.
2000 - In 2000, Moonves began dating CBS's The Early Show reporter Julie Chen and they later in 2004 married in Mexico.
2003 - Promoted to Chairman and CEO of CBS. He oversees all operations of the company, including the CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Stations, CBS Television Studios, CBS Television Distribution, Showtime, CBS Radio, CBS Records, CBS Outdoor, Simon & Schuster, CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Outernet and CBS Films.
•••• Among the shows that have given CBS a new lease on life is the CSI franchise and Survivor. CBS had six of the ten most-watched primetime shows in the final quarter of 2005--CSI; Without a Trace; CSI: Miami; Survivor: Guatemala; NCIS; and Cold Case.
2003 - During this time (2003), CBS became America's most watched television network, going from last to first.
2003 - In March 2003, Moonves was honored by the International Radio and Television Society as the recipient of the Gold Medal Award, one of most prestigious honors in media and entertainment.
2003 - On April 7, 2003, Moonves portrayed himself in an episode of The Practice.
2004 - On December 10, 2004, Moonves marriage to Nancy Wiesenfeld, with whom he has three children, ended in divorce.
2004 - On December 23, he married television and news personality Julie Chen.
2004 - From early 2004, Moonves has made regular contributions to The Late Show with David Letterman. One of these appearances was provoked by David Letterman himself when he declared outrage that Jay Leno was featured prominently on the CBS website in an ad for CBS's telecast of the People's Choice Awards. On the Late Show, Letterman jokingly warned the "CBS stooge in the control room" to call his buddies "before things turn ugly." Leslie obliged. Later appearances have taken the same format, with Letterman discussing current events and the CBS network with the company's CEO. On March 8, 2011 Charlie Sheen alluded to Moonves, saying "less than goon-ves" during a live segment of Sheen's Korner. The live webcast attracted nearly 60,000 visitors.
2004 - Served as co-president and co-chief operating officer of Viacom, Inc., the predecessor to CBS Corporation, from 2004 until the company split on December 31, 2005.
2005 - CBS had six of the ten most-watched primetime shows in the final quarter of 2005--CSI; Without a Trace; CSI: Miami; Survivor: Guatemala; NCIS; and Cold Case.
2005 - In February 2005, Moonves was identified as the executive directly responsible for ordering the cancellation of UPN's Star Trek: Enterprise and the ending of the 18-year Star Trek television franchise.
2006 - In January 2006, Moonves was instrumental in making the deal that brought together CBS-owned UPN with The WB to form the CW Network.
2005 - Viacom, Inc., the predecessor to CBS Corporation, from 2004 split on December 31, 2005.
2005 - Prior to the Viacom separation in 2005 Moonves served as Co-President and Co-Chief Operation Officer of Viacom and Chairman of CBS overseeing all of Viacom's domestic and international broadcast television operations, radio division and outdoor advertising operations.
2006 - On February 28, 2006, Moonves led CBS to file a $500 million lawsuit against Howard Stern for allegedly breaching his contract by failing to disclose the details of his deal with Sirius Satellite Radio while still employed by Infinity Broadcasting. Stern vowed to fight the suit, and claimed on his radio program that Moonves, and CBS, were trying to "bully" him and his agent, Don Buchwald. Stern later appeared on CBS' own Late Show with David Letterman, wearing a shirt mocking Leslie and his wife.
2007 - Moonves fired Don Imus on April 12, 2007, eight days after Imus made comments about the Rutgers women's basketball team. This was seen as the politically correct move by the master politician but once again at the cost of losing Imus, similar to having lost the top-rated Howard Stern Show years earlier.
2007 - On June 7, 2006, Stern announced that the lawsuit had been settled. As part of the settlement, Sirius acquired the exclusive rights to all of the WXRK tapes (over two decades worth of shows) for $2 million.
2009 - September 24, 2009, Julie Chen gave birth to a boy, named Charlie.
2011 - On March 8, 2011 Charlie Sheen alluded to Moonves, saying "less than goon-ves" during a live segment of Sheen's Korner. The live webcast attracted nearly 60,000 visitors.
2011 - On November 17, addressed the broadcast model, technology and CBS Films at the Hollywood Radio & Television Society (HRTS) Newsmaker Luncheon Series as he was interviewed by Variety Media Columnist, Brian Lowry.
Moonves resides in the hills above Brentwood, California. He is the great-nephew of David Ben-Gurion, the first Prime Minister of Israel.

Les Moonves Bio - Wikipedia

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